Jo-Ann Stores Audience in United States

Jo-Ann Stores has an estimated audience of 842,647 people in United States. 81.4% are female, 18.6% are male, average age 43.1. Top brand affinities: Capital One, Diane Keaton, Kendra Scott, Google Maps, DeviantArt.

Top brand affinities include Capital One, Diane Keaton, Kendra Scott, with strongest over-indexing on Capital One (11.68× the country average). Demographically, the Jo-Ann Stores audience skews more female with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.

Category: Shopping · Type: Brand · Subtype: Restaurants

Demographics of Jo-Ann Stores fans

Demographic split for Jo-Ann Stores audience in United States
MetricValue
Female81.4%
Male18.6%
Average age43.1
Estimated audience size842,647

Audience persona

The typical Jo-Ann Stores fan in United States is more female, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jo-Ann Stores audience
BrandAffinityCategory
Capital One11.68×Business & Career
Diane Keaton13.36×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Google Maps7.36×Internet & Social Media
DeviantArt12.72×Internet & Social Media
Circle K11.81×Shopping
Indeed.com6.94×Business & Career
Khan Academy13.98×Business & Career
Google News9.48×News
Billy Bob Thornton13.85×Movies & TV
Beetlejuice7.69×Movies & TV
AccuWeather9.81×Home & Garden
Pretzel21.23×Food & Beverages
Catherine Zeta-Jones16×Movies & TV
Jennifer Garner16.41×Movies & TV
Jeff Bezos14.89×Business & Career
Ancestry.com19.75×Kids & Family
Eddie Bauer17.41×Fashion & Accessoires
MoneyGram19.38×Business & Career
Vistaprint15.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jo-Ann Stores audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Pet OwnershipJOY2.16
IndulgenceJOY1.98
Community OrientationOPEN1.88
Design AffinityPREMIUM1.69
DIY MentalityTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Jo-Ann Stores
CountryShare
United States94.5%
Brazil3.3%
Netherlands1.1%

See Jo-Ann Stores audiences in other countries

More Restaurants audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Jo-Ann Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.