Jo-Ann Stores Audience in United States
Jo-Ann Stores has an estimated audience of 842,647 people in United States. 81.4% are female, 18.6% are male, average age 43.1. Top brand affinities: Product design, Governor of Michigan, headspace, Goop, Cherish (group).
Top brand affinities include Product design, Governor of Michigan, headspace, with strongest over-indexing on Product design (9.07× the country average). Demographically, the Jo-Ann Stores audience skews more female with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership.
Category: Shopping · Type: Brand · Subtype: Restaurants
Demographics of Jo-Ann Stores fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 43.1 |
| Estimated audience size | 842,647 |
Audience persona
The typical Jo-Ann Stores fan in United States is more female, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 9.07× | Business & Career |
| Governor of Michigan | 15.38× | Politics & Society |
| headspace | 16.41× | Health |
| Goop | 8.86× | Internet & Social Media |
| Cherish (group) | 17.41× | Music & Radio |
| Fairy godmother | 11.55× | Literature |
| Electrolyte | 6.58× | Health |
| Google Home | 7.71× | Technology & Electronics |
| Hibachi | 9.18× | Food & Beverages |
| Grace Slick | 10.03× | Music & Radio |
| Hardik Pandya | 17.18× | Sports |
| Wok | 7.26× | Food & Beverages |
| Lahaina, Hawaii | 19.38× | Travel & Leisure |
| Vocal harmony | 4.72× | Music & Radio |
| Jesse Plemons | 3.14× | Movies & TV |
| National Paralympic Committee | 20.28× | Sports |
| Cryptic crossword | 13.36× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.95× | Sports |
| Ira Glass | 13.78× | Music & Radio |
| UK garage | 4.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.28 |
| Pet Ownership | JOY | 2.16 |
| Indulgence | JOY | 1.98 |
| Community Orientation | OPEN | 1.88 |
| Design Affinity | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.5% |
| Brazil | 3.3% |
| Netherlands | 1.1% |
See Jo-Ann Stores audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jo-Ann Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.