Rascasse Audience Intelligence

Joe Burrow Audience in United States

A data profile of the people who buy, follow and care about Joe Burrow in United States — modelled from more than twelve digital signal sources. Joe Burrow has an estimated audience of 10,103,056 people in United States.

#42among American football in United States#191among Person in United States#285in Sports

The average Joe Burrow fan in United States is 36.8 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Aaron Rodgers, Cincinnati Bengals, Buffalo Bills, with strongest over-indexing on Aaron Rodgers (8.46× the country average).

Demographically, the Joe Burrow audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Burrow fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Burrow profile in United States.

Audience size
10.1M
in United States
Gender
37.2%♀
62.8% male
Age
36.8
average years
Country rank
#3544
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Burrow fans

37.2% are female, 62.8% are male, average age 36.8.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Joe Burrow audience in United States
MetricValue
Female37.2%
Male62.8%
Average age36.8
Estimated audience size10,103,056
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Joe Burrow audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Joe Burrow audience comes from United States.

Worldwide audience distribution share by country for Joe Burrow
CountryShare
United States83.3%
Canada3.6%
Mexico2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Burrow audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Burrow fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M3.16×
02Kentucky~300K2.42×
03Louisiana~200K1.70×
04West Virginia~60K1.24×
05Indiana~200K1.22×
06North Dakota~30K1.21×
07Minnesota~200K1.19×
08Kansas~90K1.16×
09Pennsylvania~400K1.15×
10Iowa~90K1.11×
11Missouri~200K1.10×
12Maryland~200K1.07×
13Nebraska~60K1.07×
14South Dakota~30K1.05×
15Michigan~300K1.02×
16Colorado~200K1.02×
17Illinois~300K1.01×
18Tennessee~200K0.99×
19Washington, District of Columbia~30K0.99×
20Virginia~200K0.98×
21Massachusetts~200K0.98×
22Wisconsin~100K0.95×
23Mississippi~80K0.95×
24South Carolina~100K0.94×
25North Carolina~300K0.93×
26New Jersey~200K0.93×
27Connecticut~100K0.93×
28Delaware~30K0.93×
29Rhode Island~30K0.91×
30New York~500K0.89×
31New Hampshire~40K0.86×
32Texas~800K0.85×
33Arkansas~70K0.84×
34Montana~20K0.84×
35Arizona~200K0.83×
36Alabama~100K0.82×
37Georgia~300K0.81×
38Florida~600K0.80×
39Nevada~80K0.77×
40Maine~30K0.77×
41Oklahoma~90K0.75×
42Idaho~40K0.75×
43Vermont~10K0.75×
44Washington~200K0.73×
45Utah~70K0.72×
46Hawaii~30K0.71×
47California~800K0.70×
48New Mexico~40K0.70×
49Oregon~80K0.65×
50Alaska~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Joe Burrow, United States
0.55×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Burrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Burrow audience
#·InterestCategoryAffinity×
01Russell WilsonSports10.33×
02Cincinnati BengalsSports10.14×
03Aaron RodgersSports8.46×
04New York JetsSports7.58×
05Indianapolis ColtsSports7.45×
06Tampa Bay BuccaneersSports6.98×
07Miami DolphinsSports6.59×
08Carolina PanthersSports6.44×
09New York GiantsSports6.42×
10Cleveland BrownsSports6.35×
11Los Angeles RamsSports6.26×
12Buffalo BillsSports6.22×
13Minnesota VikingsSports6.21×
14Denver BroncosSports5.87×
15Seattle SeahawksSports5.73×
16San Francisco 49ersSports5.69×
17Baltimore RavensSports5.51×
18Green Bay PackersSports5.04×
19Pittsburgh SteelersSports4.98×
20Detroit LionsSports4.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Burrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Burrow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
IndulgenceJOY1.21×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Burrow audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Burrow have in United States?

Joe Burrow has an estimated audience of 10,103,056 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Joe Burrow fans?

37.2% of Joe Burrow fans are female, 62.8% are male, with an average age of 36.8 years.

03

Which brands do Joe Burrow fans like most?

Joe Burrow fans show strongest brand affinity for Aaron Rodgers (8.46×), Cincinnati Bengals (10.14×), and Buffalo Bills (6.22×) over the country average.

04

Where do Joe Burrow fans live in United States?

Joe Burrow fans in United States are most concentrated in Ohio (reach ~1M), California (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Burrow fans also like?

Beyond Joe Burrow itself, the audience over-indexes on Cincinnati Bengals (10.14×), Buffalo Bills (6.22×), Russell Wilson (10.33×), and Tampa Bay Buccaneers (6.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Joe Burrow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Burrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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