Joe Burrow Audience in United States

Joe Burrow has an estimated audience of 10,214,123 people in United States. 43.8% are female, 56.2% are male, average age 36.3. Top regions: Ohio, California, Texas. Top brand affinities: Aaron Rodgers, Cincinnati Bengals, Google Maps, Buffalo Bills, Tampa Bay Buccaneers.

The average Joe Burrow fan in United States is 36.3 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Aaron Rodgers, Cincinnati Bengals, Google Maps, with strongest over-indexing on Aaron Rodgers (11.73× the country average). Demographically, the Joe Burrow audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Joe Burrow fans

Demographic split for Joe Burrow audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.3
Estimated audience size10,214,123

Audience persona

The typical Joe Burrow fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Joe Burrow in United States
RegionReachAffinity
Ohio1,023,2583.25×
California814,9050.73×
Texas797,9740.91×
Florida593,3760.86×
New York543,5450.95×
Pennsylvania401,4771.17×
Illinois362,2001.06×
Kentucky313,6262.45×
North Carolina309,5641.01×
Michigan279,8121.05×
Georgia275,9730.88×
Virginia254,5301.02×
New Jersey248,1860.96×
Louisiana239,5231.82×
Indiana232,8401.25×
Tennessee222,6941.09×
Missouri197,4611.2×
Massachusetts193,5750.96×
Maryland191,5061.09×
Arizona169,4670.81×
Colorado161,5671×
Washington150,2030.73×
Minnesota146,3851×
South Carolina146,0080.95×
Wisconsin141,7530.92×
Alabama120,7430.85×
Kansas102,8791.28×
Connecticut91,9980.9×
Iowa90,7991.08×
Oklahoma89,1370.79×
Mississippi80,8030.96×
Oregon76,1770.65×
Nevada74,3220.75×
Arkansas73,8910.88×
Utah66,7850.73×
West Virginia57,2821.2×
Nebraska52,9321.03×
Idaho36,2140.71×
New Mexico34,7570.68×
Washington, District of Columbia32,1771.05×
New Hampshire30,3160.75×
Hawaii28,9150.66×
Rhode Island27,0330.83×
Maine25,9660.71×
Delaware25,2560.9×
South Dakota21,5240.91×
Montana21,2630.75×
North Dakota20,8240.99×
Vermont12,5950.7×
Wyoming10,4360.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Burrow audience
BrandAffinityCategory
Aaron Rodgers11.73×Sports
Cincinnati Bengals15.72×Sports
Google Maps6.48×Internet & Social Media
Buffalo Bills8.64×Sports
Tampa Bay Buccaneers11.34×Sports
Capital One5.71×Business & Career
Indeed.com5.65×Business & Career
Minnesota Vikings10.07×Sports
Indianapolis Colts11.43×Sports
Miami Dolphins9.46×Sports
Green Bay Packers7.38×Sports
Cleveland Browns8.83×Sports
Pittsburgh Steelers7.02×Sports
Jacksonville Jaguars11.61×Sports
New York Jets11.22×Sports
Seattle Seahawks8.07×Sports
Los Angeles Rams8.86×Sports
Denver Broncos7.15×Sports
CarGurus6.18×Cars & Mobility
New York Giants9.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Burrow audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.09
Social Media UsageJOY1.09
ExtroversionTHRILL1.07
Sports ActivityPOWER1.04
Early Adopter MentalityPOWER1
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Joe Burrow
CountryShare
United States83.9%
Canada3.7%
Mexico2.0%

See Joe Burrow audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Joe Burrow have in United States?

Joe Burrow has an estimated audience of 10,214,123 people in United States, concentrated in Ohio and California.

What is the gender split and age of Joe Burrow fans?

43.8% of Joe Burrow fans are female, 56.2% are male, with an average age of 36.3 years.

Which brands do Joe Burrow fans like most?

Joe Burrow fans show strongest brand affinity for Aaron Rodgers (11.73×), Cincinnati Bengals (15.72×), and Google Maps (6.48×) over the country average.

Where do Joe Burrow fans live in United States?

Joe Burrow fans in United States are most concentrated in Ohio (reach 1,023,258), California (reach 814,905), and Texas (reach 797,974). These three regions account for the largest share of the active audience.

What other brands do Joe Burrow fans also like?

Beyond Joe Burrow itself, the audience over-indexes on Cincinnati Bengals (15.72×), Google Maps (6.48×), Buffalo Bills (8.64×), and Tampa Bay Buccaneers (11.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Burrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.