Joe Burrow Audience in United States

Joe Burrow logo

Joe Burrow has an estimated audience of 10,214,123 people in United States. 43.8% are female, 56.2% are male, average age 36.3. Top regions: Ohio, California, Texas. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Elsword, Product design, Grover Cleveland.

The average Joe Burrow fan in United States is 36.3 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Elsword, with strongest over-indexing on Ken Griffey Jr. (15.72× the country average). Demographically, the Joe Burrow audience skews more male with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Joe Burrow fans

Demographic split for Joe Burrow audience in United States
MetricValue
Female43.8%
Male56.2%
Average age36.3
Estimated audience size10,214,123

Audience persona

The typical Joe Burrow fan in United States is more male, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for Joe Burrow in United States
RegionReachAffinity
Ohio1,023,2583.25×
California814,9050.73×
Texas797,9740.91×
Florida593,3760.86×
New York543,5450.95×
Pennsylvania401,4771.17×
Illinois362,2001.06×
Kentucky313,6262.45×
North Carolina309,5641.01×
Michigan279,8121.05×
Georgia275,9730.88×
Virginia254,5301.02×
New Jersey248,1860.96×
Louisiana239,5231.82×
Indiana232,8401.25×
Tennessee222,6941.09×
Missouri197,4611.2×
Massachusetts193,5750.96×
Maryland191,5061.09×
Arizona169,4670.81×
Colorado161,5671×
Washington150,2030.73×
Minnesota146,3851×
South Carolina146,0080.95×
Wisconsin141,7530.92×
Alabama120,7430.85×
Kansas102,8791.28×
Connecticut91,9980.9×
Iowa90,7991.08×
Oklahoma89,1370.79×
Mississippi80,8030.96×
Oregon76,1770.65×
Nevada74,3220.75×
Arkansas73,8910.88×
Utah66,7850.73×
West Virginia57,2821.2×
Nebraska52,9321.03×
Idaho36,2140.71×
New Mexico34,7570.68×
Washington, District of Columbia32,1771.05×
New Hampshire30,3160.75×
Hawaii28,9150.66×
Rhode Island27,0330.83×
Maine25,9660.71×
Delaware25,2560.9×
South Dakota21,5240.91×
Montana21,2630.75×
North Dakota20,8240.99×
Vermont12,5950.7×
Wyoming10,4360.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Burrow audience
BrandAffinityCategory
Ken Griffey Jr.15.72×Sports
Graham Greene (actor)9.01×
Elsword16.37×Games
Product design1.95×Business & Career
Grover Cleveland8.64×Politics & Society
Fernando Valenzuela11.61×Sports
Pro-Ject3.72×Music & Radio
Goop4.58×Internet & Social Media
Governor of Michigan5.75×Politics & Society
Mathcore6.07×Music & Radio
Grinch2.98×Movies & TV
Hipster6.43×Politics & Society
Wok4.09×Food & Beverages
Harlow6.98×Travel & Leisure
Google Home3.77×Technology & Electronics
No Escape (1994 film)6.47×Movies & TV
Roy Wood, Jr.9.08×Movies & TV
JDSU1.74×Business & Career
Fairy godmother4.2×Literature
Captain America (1990 film)2.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Burrow audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.09
Social Media UsageJOY1.09
ExtroversionTHRILL1.07
Sports ActivityPOWER1.04
Early Adopter MentalityPOWER1
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for Joe Burrow
CountryShare
United States83.9%
Canada3.7%
Mexico2.0%

See Joe Burrow audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Joe Burrow have in United States?

Joe Burrow has an estimated audience of 10,214,123 people in United States, concentrated in Ohio and California.

What is the gender split and age of Joe Burrow fans?

43.8% of Joe Burrow fans are female, 56.2% are male, with an average age of 36.3 years.

Which brands do Joe Burrow fans like most?

Joe Burrow fans show strongest brand affinity for Ken Griffey Jr. (15.72×), Graham Greene (actor) (9.01×), and Elsword (16.37×) over the country average.

Where do Joe Burrow fans live in United States?

Joe Burrow fans in United States are most concentrated in Ohio (reach 1,023,258), California (reach 814,905), and Texas (reach 797,974). These three regions account for the largest share of the active audience.

What other brands do Joe Burrow fans also like?

Beyond Joe Burrow itself, the audience over-indexes on Graham Greene (actor) (9.01×), Elsword (16.37×), Product design (1.95×), and Grover Cleveland (8.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Burrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.