Rascasse Audience Intelligence

Jordan Binnington Audience in United States

A data profile of the people who buy, follow and care about Jordan Binnington in United States — modelled from more than twelve digital signal sources. Jordan Binnington has an estimated audience of 335,901 people in United States.

#111among Ice hockey in United States#11376among Person in United States#4559in Sports

The average Jordan Binnington fan in United States is 35.5 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, New York.

Top brand affinities include NHL, Montreal Canadiens, Aaron Rodgers, with strongest over-indexing on NHL (4.95× the country average).

Demographically, the Jordan Binnington audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Jordan Binnington fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for NHL.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan Binnington profile in United States.

Audience size
336K
in United States
Gender
38.6%♀
61.4% male
Age
35.5
average years
Country rank
#45596
Person in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jordan Binnington fans

38.6% are female, 61.4% are male, average age 35.5.

Fig. 02

Gender split

38.6%
Female
61.4%
Male
Demographic split for Jordan Binnington audience in United States
MetricValue
Female38.6%
Male61.4%
Average age35.5
Estimated audience size335,901
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Jordan Binnington audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Jordan Binnington audience comes from United States.

Worldwide audience distribution share by country for Jordan Binnington
CountryShare
Canada54.1%
United States36.9%
Finland1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan Binnington audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan Binnington fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K10.28×
02Illinois~20K1.80×
03Colorado~8K1.64×
04Minnesota~8K1.62×
05Massachusetts~9K1.40×
06North Dakota<1K1.25×
07New Hampshire~2K1.19×
08Vermont<1K1.06×
09Michigan~9K1.02×
10Pennsylvania~10K1.01×
11Washington, District of Columbia<1K0.98×
12Montana<1K0.97×
13Rhode Island~1K0.96×
14New York~20K0.94×
15Alaska<1K0.94×
16Wyoming<1K0.94×
17South Dakota<1K0.91×
18Nevada~3K0.89×
19Nebraska~1K0.86×
20Delaware<1K0.85×
21Wisconsin~4K0.84×
22Utah~2K0.80×
23West Virginia~1K0.80×
24New Jersey~7K0.79×
25Idaho~1K0.79×
26Hawaii~1K0.79×
27Florida~20K0.75×
28Arkansas~2K0.75×
29Mississippi~2K0.75×
30New Mexico~1K0.75×
31Virginia~6K0.74×
32Indiana~4K0.74×
33North Carolina~7K0.72×
34Maryland~4K0.70×
35Tennessee~4K0.68×
36Oklahoma~2K0.68×
37Louisiana~3K0.66×
38South Carolina~3K0.64×
39Ohio~6K0.63×
40Alabama~3K0.62×
41Washington~4K0.61×
42Georgia~5K0.48×
43California~20K0.45×
44Texas~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Jordan Binnington, United States
0.44×1.00×10.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan Binnington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan Binnington audience
#·InterestCategoryAffinity×
01Bauer HockeySports9.94×
02Montreal CanadiensSports9.33×
03SportsnetSports9.32×
04Winnipeg JetsSports8.74×
05NHLSports4.95×
06World SeriesSports4.31×
07Buffalo SabresSports3.84×
08Aaron RodgersSports3.33×
09Luka DončićSports3.24×
10St. Louis CardinalsSports2.82×
11Seattle MarinersSports2.76×
12Fox SportsMovies & TV2.54×
13Ice hockeySports2.51×
14San Francisco 49ersSports2.44×
15Anime conventionLiterature1.92×
16Mixed martial artsSports1.88×
17CBS SportsMovies & TV1.81×
18NBA FinalsSports1.68×
19PGA TourSports1.67×
20College basketballSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan Binnington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan Binnington audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.25×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan Binnington audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
MindfulnessBALANCE0.84×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jordan Binnington have in United States?

Jordan Binnington has an estimated audience of 335,901 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of Jordan Binnington fans?

38.6% of Jordan Binnington fans are female, 61.4% are male, with an average age of 35.5 years.

03

Which brands do Jordan Binnington fans like most?

Jordan Binnington fans show strongest brand affinity for NHL (4.95×), Montreal Canadiens (9.33×), and Aaron Rodgers (3.33×) over the country average.

04

Where do Jordan Binnington fans live in United States?

Jordan Binnington fans in United States are most concentrated in Missouri (reach ~50K), Illinois (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jordan Binnington fans also like?

Beyond Jordan Binnington itself, the audience over-indexes on Montreal Canadiens (9.33×), Aaron Rodgers (3.33×), Ice hockey (2.51×), and World Series (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Jordan Binnington audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan Binnington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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