Rascasse Audience Intelligence

Josh Allen Audience in United States

A data profile of the people who buy, follow and care about Josh Allen in United States — modelled from more than twelve digital signal sources. Josh Allen has an estimated audience of 13,324,822 people in United States.

#29among American football in United States#97among Person in United States#192in Sports

The average Josh Allen fan in United States is 37.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Buffalo Bills, Russell Wilson, Tampa Bay Buccaneers, with strongest over-indexing on Buffalo Bills (7.23× the country average).

Demographically, the Josh Allen audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Josh Allen fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Bills.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Josh Allen profile in United States.

Audience size
13.3M
in United States
Gender
35.1%♀
64.9% male
Age
37.6
average years
Country rank
#2665
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Josh Allen fans

35.1% are female, 64.9% are male, average age 37.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Josh Allen audience in United States
MetricValue
Female35.1%
Male64.9%
Average age37.6
Estimated audience size13,324,822
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Josh Allen audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Josh Allen audience comes from United States.

Worldwide audience distribution share by country for Josh Allen
CountryShare
United States76.0%
Canada5.3%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Josh Allen audience in United States is strongest.

Fig. 05

Top regions by affinity

Josh Allen fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K3.04×
02New York~1.5M2.03×
03Kansas~200K1.40×
04Pennsylvania~600K1.26×
05Colorado~300K1.20×
06Massachusetts~300K1.15×
07Maryland~300K1.14×
08Missouri~300K1.14×
09New Hampshire~60K1.09×
10Virginia~400K1.07×
11Connecticut~200K1.07×
12Rhode Island~50K1.07×
13Montana~40K1.06×
14Ohio~400K1.03×
15New Jersey~400K1.03×
16Iowa~100K1.03×
17South Dakota~30K1.03×
18North Carolina~400K1.00×
19Michigan~400K1.00×
20Nebraska~70K1.00×
21Vermont~20K0.99×
22South Carolina~200K0.98×
23North Dakota~30K0.98×
24Washington, District of Columbia~40K0.97×
25Delaware~40K0.96×
26Illinois~400K0.95×
27Florida~900K0.94×
28Kentucky~200K0.91×
29West Virginia~60K0.91×
30Maine~50K0.91×
31Minnesota~200K0.90×
32Wisconsin~200K0.89×
33Tennessee~300K0.88×
34Indiana~200K0.88×
35Idaho~60K0.88×
36Louisiana~200K0.87×
37Utah~100K0.86×
38Nevada~100K0.83×
39Texas~1M0.80×
40Georgia~300K0.79×
41Arkansas~90K0.79×
42Arizona~200K0.78×
43New Mexico~60K0.78×
44Washington~200K0.77×
45Mississippi~90K0.77×
46California~1M0.76×
47Oklahoma~100K0.76×
48Hawaii~40K0.73×
49Oregon~100K0.69×
50Alabama~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Josh Allen, United States
0.68×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Josh Allen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Josh Allen audience
#·InterestCategoryAffinity×
01Russell WilsonSports7.99×
02Buffalo BillsSports7.23×
03New York JetsSports6.14×
04Cincinnati BengalsSports6.00×
05Indianapolis ColtsSports5.99×
06Tampa Bay BuccaneersSports5.79×
07Miami DolphinsSports5.35×
08New York GiantsSports5.27×
09Arizona CardinalsSports5.18×
10Minnesota VikingsSports5.10×
11Los Angeles RamsSports5.06×
12Carolina PanthersSports5.06×
13Aaron RodgersSports5.05×
14Denver BroncosSports4.95×
15Seattle SeahawksSports4.89×
16Cleveland BrownsSports4.83×
17Baltimore RavensSports4.60×
18Green Bay PackersSports4.29×
19Pittsburgh SteelersSports4.09×
20Detroit LionsSports3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Josh Allen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Josh Allen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Convenience OrientationPREMIUM1.21×
Career OrientationPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Josh Allen audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Josh Allen have in United States?

Josh Allen has an estimated audience of 13,324,822 people in United States, concentrated in New York and California.

02

What is the gender split and age of Josh Allen fans?

35.1% of Josh Allen fans are female, 64.9% are male, with an average age of 37.6 years.

03

Which brands do Josh Allen fans like most?

Josh Allen fans show strongest brand affinity for Buffalo Bills (7.23×), Russell Wilson (7.99×), and Tampa Bay Buccaneers (5.79×) over the country average.

04

Where do Josh Allen fans live in United States?

Josh Allen fans in United States are most concentrated in New York (reach ~1.5M), California (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Josh Allen fans also like?

Beyond Josh Allen itself, the audience over-indexes on Russell Wilson (7.99×), Tampa Bay Buccaneers (5.79×), Denver Broncos (4.95×), and Miami Dolphins (5.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Josh Allen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Josh Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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