Josh Allen Audience in United States

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Josh Allen has an estimated audience of 13,774,630 people in United States. 41.6% are female, 58.4% are male, average age 36.5. Top regions: New York, California, Texas. Top brand affinities: Goop, Graham Greene (actor), Governor of Michigan, Wok, Grinch.

The average Josh Allen fan in United States is 36.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goop, Graham Greene (actor), Governor of Michigan, with strongest over-indexing on Goop (7.33× the country average). Demographically, the Josh Allen audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Josh Allen fans

Demographic split for Josh Allen audience in United States
MetricValue
Female41.6%
Male58.4%
Average age36.5
Estimated audience size13,774,630

Audience persona

The typical Josh Allen fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Josh Allen in United States
RegionReachAffinity
New York1,740,5002.26×
California1,225,8810.81×
Texas971,7960.82×
Florida897,1780.96×
Pennsylvania603,6801.3×
Illinois473,5291.03×
Ohio462,2351.09×
North Carolina423,5721.02×
Michigan405,9771.13×
New Jersey379,4821.08×
Virginia379,1721.13×
Georgia348,3040.82×
Massachusetts299,3251.1×
Maryland296,4671.25×
Missouri277,3231.25×
Colorado254,9321.17×
Tennessee249,3710.9×
Indiana234,1190.93×
Arizona222,5000.79×
Washington218,2670.79×
South Carolina201,1560.97×
Wisconsin195,6530.94×
Minnesota190,6650.97×
Kentucky158,2810.92×
Louisiana154,9410.87×
Kansas154,0941.42×
Connecticut148,9381.08×
Oklahoma116,6050.76×
Iowa115,7471.02×
Alabama113,2300.59×
Oregon108,5410.69×
Nevada107,2190.8×
Utah101,0570.82×
Arkansas85,8260.76×
Mississippi82,2090.72×
Nebraska71,1511.03×
Idaho60,2250.87×
Wyoming57,4732.81×
West Virginia55,0080.86×
New Hampshire54,1841×
New Mexico51,1800.74×
Maine43,4990.88×
Washington, District of Columbia42,5761.03×
Rhode Island41,7680.95×
Hawaii41,6230.7×
Montana39,3011.03×
Delaware33,4400.88×
South Dakota31,2290.98×
North Dakota25,6380.91×
Vermont21,4990.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Josh Allen audience
BrandAffinityCategory
Goop7.33×Internet & Social Media
Graham Greene (actor)7.73×
Governor of Michigan8.89×Politics & Society
Wok7.69×Food & Beverages
Grinch4.69×Movies & TV
Grover Cleveland10.22×Politics & Society
Elsword18.11×Games
Alaska1.78×Travel & Leisure
Ken Griffey Jr.7.69×Sports
Mathcore7.58×Music & Radio
Google Home5.94×Technology & Electronics
Hipster8.72×Politics & Society
Vocal harmony3.94×Music & Radio
Guitarist (magazine)9.67×Music & Radio
No Escape (1994 film)9.26×Movies & TV
Hibachi6.44×Food & Beverages
headspace7.21×Health
Fairy godmother5.74×Literature
Harlow9.03×Travel & Leisure
Grace Slick6.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Josh Allen audience
TraitClusterScore
Risk AppetiteTHRILL1.46
ExtroversionTHRILL1.17
Luxury OrientationPREMIUM1.15
Early Adopter MentalityPOWER1.07
Sports ActivityPOWER1.04
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Josh Allen
CountryShare
United States76.8%
Canada5.4%
Mexico2.1%

See Josh Allen audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Josh Allen have in United States?

Josh Allen has an estimated audience of 13,774,630 people in United States, concentrated in New York and California.

What is the gender split and age of Josh Allen fans?

41.6% of Josh Allen fans are female, 58.4% are male, with an average age of 36.5 years.

Which brands do Josh Allen fans like most?

Josh Allen fans show strongest brand affinity for Goop (7.33×), Graham Greene (actor) (7.73×), and Governor of Michigan (8.89×) over the country average.

Where do Josh Allen fans live in United States?

Josh Allen fans in United States are most concentrated in New York (reach 1,740,500), California (reach 1,225,881), and Texas (reach 971,796). These three regions account for the largest share of the active audience.

What other brands do Josh Allen fans also like?

Beyond Josh Allen itself, the audience over-indexes on Graham Greene (actor) (7.73×), Governor of Michigan (8.89×), Wok (7.69×), and Grinch (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Josh Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.