Rascasse Audience Intelligence

Karnataka Audience in United States

A data profile of the people who buy, follow and care about Karnataka in United States — modelled from more than twelve digital signal sources. Karnataka has an estimated audience of 279,944 people in United States.

#254among Region in United States#6038among POI in United States#4199in Travel & Leisure

The average Karnataka fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include US Open (tennis), Air Canada, Lufthansa, with strongest over-indexing on US Open (tennis) (13.9× the country average).

Demographically, the Karnataka audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karnataka fan in United States is more male, around 34.0 years old, with strong Travelling tendencies and a notable affinity for US Open (tennis).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karnataka profile in United States.

Audience size
280K
in United States
Gender
42.6%♀
57.4% male
Age
34.0
average years
Country rank
#50063
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karnataka fans

42.6% are female, 57.4% are male, average age 34.0.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Karnataka audience in United States
MetricValue
Female42.6%
Male57.4%
Average age34.0
Estimated audience size279,944
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Karnataka audience in United States
Age bracketShare%
16-1928%
20-2929%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Karnataka audience comes from United States.

Worldwide audience distribution share by country for Karnataka
CountryShare
India62.0%
Saudi Arabia5.3%
Malaysia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karnataka audience in United States is strongest.

Fig. 05

Top regions by affinity

Karnataka fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.05×
02New Jersey~10K1.82×
03Massachusetts~10K1.81×
04California~50K1.74×
05Virginia~10K1.64×
06Washington~9K1.64×
07New York~20K1.50×
08Illinois~10K1.45×
09Maryland~7K1.45×
10Texas~30K1.38×
11Arizona~7K1.22×
12Connecticut~3K1.21×
13Georgia~10K1.18×
14Rhode Island~1K1.18×
15Oregon~4K1.17×
16North Carolina~10K1.16×
17Pennsylvania~10K1.12×
18Michigan~8K1.06×
19Minnesota~4K1.05×
20Delaware<1K1.04×
21Colorado~4K1.01×
22Kansas~2K1.01×
23Alaska<1K0.98×
24Vermont<1K0.98×
25Florida~20K0.97×
26New Hampshire~1K0.97×
27Ohio~8K0.93×
28Indiana~5K0.91×
29Arkansas~2K0.91×
30Hawaii~1K0.91×
31Missouri~4K0.89×
32Kentucky~3K0.88×
33Maine<1K0.88×
34North Dakota<1K0.88×
35South Dakota<1K0.87×
36Wisconsin~4K0.86×
37Utah~2K0.86×
38Iowa~2K0.86×
39Montana<1K0.85×
40Tennessee~5K0.82×
41New Mexico~1K0.82×
42Nebraska~1K0.82×
43Idaho~1K0.82×
44West Virginia~1K0.82×
45Oklahoma~2K0.80×
46Nevada~2K0.79×
47Alabama~3K0.76×
48South Carolina~3K0.75×
49Louisiana~3K0.75×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Karnataka, United States
0.75×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karnataka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karnataka audience
#·InterestCategoryAffinity×
01LufthansaTravel & Leisure14.55×
02Borussia DortmundSports14.55×
03Aston Villa F.C.Sports14.55×
04Ko SamuiTravel & Leisure14.55×
05EVA AirTravel & Leisure14.55×
06Crystal Palace F.C.Sports14.55×
07Turkish AirlinesTravel & Leisure13.99×
08Air CanadaTravel & Leisure13.91×
09US Open (tennis)Sports13.90×
10BodrumTravel & Leisure13.16×
11Rosie O'DonnellMovies & TV12.40×
12EmiratesTravel & Leisure11.64×
13International educationBusiness & Career10.46×
14Cleveland GuardiansSports6.67×
15JetBlueTravel & Leisure5.54×
16Alaska AirlinesTravel & Leisure5.46×
17Web serverTechnology & Electronics5.38×
187-ElevenShopping2.80×
19FIFA World CupSports2.27×
20Indeed.comBusiness & Career2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karnataka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karnataka audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.49×
Community OrientationOPEN1.79×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karnataka audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karnataka have in United States?

Karnataka has an estimated audience of 279,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Karnataka fans?

42.6% of Karnataka fans are female, 57.4% are male, with an average age of 34.0 years.

03

Which brands do Karnataka fans like most?

Karnataka fans show strongest brand affinity for US Open (tennis) (13.9×), Air Canada (13.91×), and Lufthansa (14.55×) over the country average.

04

Where do Karnataka fans live in United States?

Karnataka fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Karnataka fans also like?

Beyond Karnataka itself, the audience over-indexes on Air Canada (13.91×), Lufthansa (14.55×), Turkish Airlines (13.99×), and JetBlue (5.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Karnataka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Karnataka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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