Rascasse Audience Intelligence

KDKA (AM) Audience in United States

A data profile of the people who buy, follow and care about KDKA (AM) in United States — modelled from more than twelve digital signal sources. KDKA (AM) has an estimated audience of 471,591 people in United States.

#31among Radio Station in United States#5323in Music & Radio

The average KDKA (AM) fan in United States is 43.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Ohio, Florida.

Top brand affinities include Pittsburgh Penguins, Pittsburgh Pirates, Pittsburgh Steelers, with strongest over-indexing on Pittsburgh Penguins (26.89× the country average).

Demographically, the KDKA (AM) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KDKA (AM) fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KDKA (AM) profile in United States.

Audience size
472K
in United States
Gender
60.7%♀
39.3% male
Age
43.8
average years
Country rank
#37911
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KDKA (AM) fans

60.7% are female, 39.3% are male, average age 43.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for KDKA (AM) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.8
Estimated audience size471,591
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the KDKA (AM) audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4926%
50+30%
Fig. 04

Worldwide distribution

96.6%

of the worldwide KDKA (AM) audience comes from United States.

Worldwide audience distribution share by country for KDKA (AM)
CountryShare
United States96.6%
Japan0.7%
Indonesia0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KDKA (AM) audience in United States is strongest.

Fig. 05

Top regions by affinity

KDKA (AM) fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K36.34×
02West Virginia~9K3.84×
03Ohio~10K0.86×
04Wyoming<1K0.86×
05North Dakota<1K0.80×
06Alaska<1K0.76×
07South Dakota<1K0.74×
08Montana<1K0.73×
09Rhode Island~1K0.71×
10Idaho~2K0.66×
11Mississippi~3K0.64×
12Nebraska~1K0.61×
13Delaware<1K0.61×
14New Hampshire~1K0.58×
15Maine<1K0.56×
16Washington, District of Columbia<1K0.56×
17Virginia~6K0.55×
18New Mexico~1K0.53×
19Hawaii~1K0.53×
20Utah~2K0.49×
21South Carolina~3K0.47×
22Iowa~2K0.47×
23Arkansas~2K0.46×
24Kansas~2K0.44×
25Wisconsin~3K0.43×
26Louisiana~3K0.41×
27Oklahoma~2K0.41×
28Oregon~2K0.40×
29Maryland~3K0.39×
30Alabama~3K0.39×
31Kentucky~2K0.38×
32Connecticut~2K0.38×
33Nevada~2K0.38×
34New York~10K0.37×
35North Carolina~5K0.37×
36Florida~10K0.35×
37Minnesota~2K0.35×
38Missouri~3K0.33×
39Michigan~4K0.32×
40Indiana~3K0.32×
41Georgia~5K0.31×
42Tennessee~3K0.30×
43Colorado~2K0.29×
44Arizona~3K0.28×
45Washington~3K0.27×
46Massachusetts~3K0.27×
47New Jersey~3K0.25×
48Illinois~4K0.22×
49Texas~7K0.16×
50California~8K0.14×
Fig. 06

Affinity by region

Affinity by region — KDKA (AM), United States
0.14×1.00×36.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KDKA (AM) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KDKA (AM) audience
#·InterestCategoryAffinity×
01Pittsburgh PenguinsSports26.89×
02Pittsburgh PiratesSports19.64×
03Vegas Golden KnightsSports13.33×
04Pittsburgh SteelersSports6.55×
05British AirwaysTravel & Leisure4.68×
06Convenience storeFood & Beverages2.37×
07Slow cookerFood & Beverages2.27×
08Hardware storeHome & Garden2.12×
09PubFood & Beverages2.02×
10PharmacyBusiness & Career1.98×
11Ice hockeySports1.93×
12Rail transportTravel & Leisure1.83×
13Microwave ovenHome & Garden1.83×
14Nonprofit organizationPolitics & Society1.82×
15BakeryFood & Beverages1.79×
16Charitable organizationPolitics & Society1.75×
17Life insuranceBusiness & Career1.70×
18United Parcel ServiceBusiness & Career1.66×
19TraditionPolitics & Society1.64×
20Veterinary medicineBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KDKA (AM) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KDKA (AM) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
IndividualismJOY1.80×
Community OrientationOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KDKA (AM) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.42×
ExtroversionTHRILL0.57×
Sports ActivityPOWER0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KDKA (AM) have in United States?

KDKA (AM) has an estimated audience of 471,591 people in United States, concentrated in Pennsylvania and Ohio.

02

What is the gender split and age of KDKA (AM) fans?

60.7% of KDKA (AM) fans are female, 39.3% are male, with an average age of 43.8 years.

03

Which brands do KDKA (AM) fans like most?

KDKA (AM) fans show strongest brand affinity for Pittsburgh Penguins (26.89×), Pittsburgh Pirates (19.64×), and Pittsburgh Steelers (6.55×) over the country average.

04

Where do KDKA (AM) fans live in United States?

KDKA (AM) fans in United States are most concentrated in Pennsylvania (reach ~400K), Ohio (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do KDKA (AM) fans also like?

Beyond KDKA (AM) itself, the audience over-indexes on Pittsburgh Pirates (19.64×), Pittsburgh Steelers (6.55×), Vegas Golden Knights (13.33×), and Nonprofit organization (1.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See KDKA (AM) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KDKA (AM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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