KDKA (AM) Audience in United States

KDKA (AM) logo

KDKA (AM) has an estimated audience of 485,849 people in United States. 60.7% are female, 39.3% are male, average age 43.8. Top regions: Pennsylvania, Ohio, Florida. Top brand affinities: Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, Vegas Golden Knights, Ice hockey.

The average KDKA (AM) fan in United States is 43.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Ohio, Florida. Top brand affinities include Pittsburgh Penguins, Pittsburgh Steelers, Pittsburgh Pirates, with strongest over-indexing on Pittsburgh Penguins (21.74× the country average). Demographically, the KDKA (AM) audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of KDKA (AM) fans

Demographic split for KDKA (AM) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.8
Estimated audience size485,849

Audience persona

The typical KDKA (AM) fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pittsburgh Penguins.

Top regions in United States

Top regions ranked by reach for KDKA (AM) in United States
RegionReachAffinity
Pennsylvania364,38738.49×
Ohio14,0620.94×
Florida11,4090.35×
New York10,8680.4×
West Virginia7,3873.26×
Virginia6,1820.52×
Texas5,5140.13×
North Carolina5,0730.35×
California4,6980.09×
Michigan3,5530.28×
South Carolina3,2190.44×
Maryland2,8850.35×
Georgia2,8160.19×
Illinois2,2860.14×
New Jersey1,9670.16×
Indiana1,6620.19×
Tennessee1,5470.16×
Colorado1,4600.19×
Washington1,2720.13×
Kentucky1,2570.21×
Massachusetts1,1330.12×
Wisconsin1,0230.14×
Arizona8830.09×
Missouri7810.1×
Hawaii6380.31×
Delaware6130.46×
Alabama5990.09×
Minnesota5880.08×
Nevada5880.13×
Oklahoma5600.1×
Washington, District of Columbia5600.38×
Connecticut5540.11×
Kansas5470.14×
Arkansas5270.13×
Oregon4770.09×
Iowa4720.12×
Louisiana4440.07×
New Mexico3650.15×
Utah2770.06×
Nebraska2270.09×
Maine2230.13×
New Hampshire1970.1×
Mississippi1810.05×
Idaho1660.07×
Vermont1540.18×
Alaska1310.13×
Montana1140.08×
Rhode Island1050.07×
South Dakota980.09×
Wyoming920.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KDKA (AM) audience
BrandAffinityCategory
Pittsburgh Penguins21.74×Sports
Pittsburgh Steelers9.04×Sports
Pittsburgh Pirates15.77×Sports
Vegas Golden Knights9.96×Sports
Ice hockey1.9×Sports
British Airways4.02×Travel & Leisure
Bakery1.52×Food & Beverages
Cleveland Browns1.96×Sports
Life insurance1.55×Business & Career
New England Patriots1.51×Sports
Slow cooker1.92×Food & Beverages
Pub1.6×Food & Beverages
Toronto Raptors2.51×Sports
Red Lobster1.67×Food & Beverages
Philadelphia Phillies2.02×Sports
Garden centre2.05×Home & Garden
Royal family2.04×Politics & Society
Boston Bruins2.19×Sports
Greenhouse1.66×Home & Garden
The Daily Caller1.67×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KDKA (AM) audience
TraitClusterScore
Convenience OrientationPREMIUM1.33
DIY MentalityTHRILL1.29
TraditionCONSERVATISM1.25
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.14
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for KDKA (AM)
CountryShare
United States96.7%
Japan0.6%
Indonesia0.6%

See KDKA (AM) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does KDKA (AM) have in United States?

KDKA (AM) has an estimated audience of 485,849 people in United States, concentrated in Pennsylvania and Ohio.

What is the gender split and age of KDKA (AM) fans?

60.7% of KDKA (AM) fans are female, 39.3% are male, with an average age of 43.8 years.

Which brands do KDKA (AM) fans like most?

KDKA (AM) fans show strongest brand affinity for Pittsburgh Penguins (21.74×), Pittsburgh Steelers (9.04×), and Pittsburgh Pirates (15.77×) over the country average.

Where do KDKA (AM) fans live in United States?

KDKA (AM) fans in United States are most concentrated in Pennsylvania (reach 364,387), Ohio (reach 14,062), and Florida (reach 11,409). These three regions account for the largest share of the active audience.

What other brands do KDKA (AM) fans also like?

Beyond KDKA (AM) itself, the audience over-indexes on Pittsburgh Steelers (9.04×), Pittsburgh Pirates (15.77×), Vegas Golden Knights (9.96×), and Ice hockey (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KDKA (AM). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.