KUSA (TV) Audience in United States

KUSA (TV) logo

KUSA (TV) has an estimated audience of 2,982,115 people in United States. 61.5% are female, 38.5% are male, average age 41.1. Top regions: Colorado, Texas, California. Top brand affinities: Sailor, Pro-Ject, Product design, Stamp collecting, Electrolyte.

The average KUSA (TV) fan in United States is 41.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Sailor, Pro-Ject, Product design, with strongest over-indexing on Sailor (13.7× the country average). Demographically, the KUSA (TV) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KUSA (TV) fans

Demographic split for KUSA (TV) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.1
Estimated audience size2,982,115

Audience persona

The typical KUSA (TV) fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sailor.

Top regions in United States

Top regions ranked by reach for KUSA (TV) in United States
RegionReachAffinity
Colorado1,260,79526.82×
Texas107,7310.42×
California92,3650.28×
Florida61,7530.31×
Arizona39,2920.65×
Georgia35,3600.38×
Ohio31,5040.34×
Michigan30,9630.4×
North Carolina30,3270.34×
Pennsylvania29,5300.29×
Washington29,0650.49×
New York26,7890.16×
Virginia23,3410.32×
Illinois22,2640.22×
Nebraska20,3711.36×
Tennessee19,9830.33×
New Mexico19,7961.32×
Nevada19,7320.68×
Oklahoma15,9920.48×
Missouri15,2700.32×
Wisconsin15,0530.34×
Oregon13,6630.4×
Wyoming13,4273.04×
Alaska13,2982.08×
Indiana13,0670.24×
Iowa12,9150.53×
Minnesota12,4760.29×
Arkansas11,9500.49×
Utah11,7470.44×
Alabama11,3670.27×
Kansas10,7970.46×
Kentucky10,7750.29×
Maryland10,2510.2×
South Carolina9,9760.22×
New Jersey9,5020.13×
Massachusetts9,1950.16×
Louisiana9,0640.24×
Idaho8,6350.58×
South Dakota6,7250.98×
Mississippi5,9470.24×
Montana5,1860.63×
Washington, District of Columbia4,9910.56×
Connecticut4,8030.16×
West Virginia4,5590.33×
New Hampshire4,1410.35×
Hawaii4,1250.32×
Maine3,3460.31×
North Dakota1,7590.29×
Rhode Island1,4880.16×
Vermont1,1890.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KUSA (TV) audience
BrandAffinityCategory
Sailor13.7×Travel & Leisure
Pro-Ject10.41×Music & Radio
Product design3.94×Business & Career
Stamp collecting7.83×Home & Garden
Electrolyte6.59×Health
UK garage7.48×Music & Radio
Elsword17.56×Games
Academy Award for Best Original Score17.56×Movies & TV
Home equity1.6×Home & Garden
Nationality1.59×Politics & Society
Voter registration3.46×Politics & Society
Hipster6.85×Politics & Society
JDSU1.99×Business & Career
Fairy godmother4.84×Literature
Home staging3.35×Home & Garden
Totally Spies!8.02×Movies & TV
Historic site2.67×Arts & Culture
Hog Hunting2.13×Sports
Staycation1.98×Home & Garden
Jason Hawes15.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KUSA (TV) audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Family OrientationCONSERVATISM1.81
Pet OwnershipJOY1.68
Risk AppetiteTHRILL1.38
Luxury OrientationPREMIUM1.3
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for KUSA (TV)
CountryShare
United States87.1%
Canada1.9%
United Kingdom1.7%

See KUSA (TV) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KUSA (TV) have in United States?

KUSA (TV) has an estimated audience of 2,982,115 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of KUSA (TV) fans?

61.5% of KUSA (TV) fans are female, 38.5% are male, with an average age of 41.1 years.

Which brands do KUSA (TV) fans like most?

KUSA (TV) fans show strongest brand affinity for Sailor (13.7×), Pro-Ject (10.41×), and Product design (3.94×) over the country average.

Where do KUSA (TV) fans live in United States?

KUSA (TV) fans in United States are most concentrated in Colorado (reach 1,260,795), Texas (reach 107,731), and California (reach 92,365). These three regions account for the largest share of the active audience.

What other brands do KUSA (TV) fans also like?

Beyond KUSA (TV) itself, the audience over-indexes on Pro-Ject (10.41×), Product design (3.94×), Stamp collecting (7.83×), and Electrolyte (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KUSA (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.