KUSA (TV) Audience in United States

KUSA (TV) logo

KUSA (TV) has an estimated audience of 2,982,115 people in United States. 61.5% are female, 38.5% are male, average age 41.1. Top regions: Colorado, Texas, California. Top brand affinities: Autism Awareness, City car, Diabetes mellitus awareness, Colorado Avalanche, Google News.

The average KUSA (TV) fan in United States is 41.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Autism Awareness, City car, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (10.76× the country average). Demographically, the KUSA (TV) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of KUSA (TV) fans

Demographic split for KUSA (TV) audience in United States
MetricValue
Female61.5%
Male38.5%
Average age41.1
Estimated audience size2,982,115

Audience persona

The typical KUSA (TV) fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for KUSA (TV) in United States
RegionReachAffinity
Colorado1,260,79526.82×
Texas107,7310.42×
California92,3650.28×
Florida61,7530.31×
Arizona39,2920.65×
Georgia35,3600.38×
Ohio31,5040.34×
Michigan30,9630.4×
North Carolina30,3270.34×
Pennsylvania29,5300.29×
Washington29,0650.49×
New York26,7890.16×
Virginia23,3410.32×
Illinois22,2640.22×
Nebraska20,3711.36×
Tennessee19,9830.33×
New Mexico19,7961.32×
Nevada19,7320.68×
Oklahoma15,9920.48×
Missouri15,2700.32×
Wisconsin15,0530.34×
Oregon13,6630.4×
Wyoming13,4273.04×
Alaska13,2982.08×
Indiana13,0670.24×
Iowa12,9150.53×
Minnesota12,4760.29×
Arkansas11,9500.49×
Utah11,7470.44×
Alabama11,3670.27×
Kansas10,7970.46×
Kentucky10,7750.29×
Maryland10,2510.2×
South Carolina9,9760.22×
New Jersey9,5020.13×
Massachusetts9,1950.16×
Louisiana9,0640.24×
Idaho8,6350.58×
South Dakota6,7250.98×
Mississippi5,9470.24×
Montana5,1860.63×
Washington, District of Columbia4,9910.56×
Connecticut4,8030.16×
West Virginia4,5590.33×
New Hampshire4,1410.35×
Hawaii4,1250.32×
Maine3,3460.31×
North Dakota1,7590.29×
Rhode Island1,4880.16×
Vermont1,1890.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KUSA (TV) audience
BrandAffinityCategory
Autism Awareness10.76×Health
City car15.58×Cars & Mobility
Diabetes mellitus awareness7.12×Health
Colorado Avalanche13.7×Sports
Google News5.93×News
Google Maps3.4×Internet & Social Media
Kia Sportage17.56×Cars & Mobility
Singer-songwriter3.31×Music & Radio
Microblogging7.29×Technology & Electronics
Rosie O'Donnell12.9×Movies & TV
Indeed.com2.98×Business & Career
Enterprise Rent-A-Car4.35×Cars & Mobility
Roche Bobois17.56×Home & Garden
Income tax7.59×Business & Career
Bauer Hockey17.56×Sports
Himalayas10.29×Travel & Leisure
Aaron Rodgers3.91×Sports
Khan Academy5.01×Business & Career
Capital One2.35×Business & Career
Honda HR-V14.94×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KUSA (TV) audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Family OrientationCONSERVATISM1.81
Pet OwnershipJOY1.68
Risk AppetiteTHRILL1.38
Luxury OrientationPREMIUM1.3
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for KUSA (TV)
CountryShare
United States87.1%
Canada1.9%
United Kingdom1.7%

See KUSA (TV) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does KUSA (TV) have in United States?

KUSA (TV) has an estimated audience of 2,982,115 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of KUSA (TV) fans?

61.5% of KUSA (TV) fans are female, 38.5% are male, with an average age of 41.1 years.

Which brands do KUSA (TV) fans like most?

KUSA (TV) fans show strongest brand affinity for Autism Awareness (10.76×), City car (15.58×), and Diabetes mellitus awareness (7.12×) over the country average.

Where do KUSA (TV) fans live in United States?

KUSA (TV) fans in United States are most concentrated in Colorado (reach 1,260,795), Texas (reach 107,731), and California (reach 92,365). These three regions account for the largest share of the active audience.

What other brands do KUSA (TV) fans also like?

Beyond KUSA (TV) itself, the audience over-indexes on City car (15.58×), Diabetes mellitus awareness (7.12×), Colorado Avalanche (13.7×), and Google News (5.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KUSA (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.