Lake Huron Audience in United States

Lake Huron has an estimated audience of 567,653 people in United States. 67.6% are female, 32.4% are male, average age 44.6. Top regions: Michigan, Ohio, California. Top brand affinities: Detroit Tigers, Detroit Red Wings, Detroit Lions, Detroit Pistons, Hardware store.

The average Lake Huron fan in United States is 44.6 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Lions, with strongest over-indexing on Detroit Tigers (6.64× the country average). Demographically, the Lake Huron audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Huron fans

Demographic split for Lake Huron audience in United States
MetricValue
Female67.6%
Male32.4%
Average age44.6
Estimated audience size567,653

Audience persona

The typical Lake Huron fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Lake Huron in United States
RegionReachAffinity
Michigan104,0717.01×
Ohio42,0862.41×
California34,8360.56×
Texas30,8130.63×
New York28,3530.89×
Illinois26,9351.42×
Florida23,9710.62×
Pennsylvania20,0691.05×
Indiana19,1741.85×
Wisconsin15,0141.76×
Georgia12,7280.73×
North Carolina12,2530.72×
Minnesota11,7651.45×
Virginia11,5980.84×
Tennessee9,5030.83×
New Jersey9,3900.65×
Kentucky9,2821.3×
Missouri8,8830.97×
Washington8,7390.77×
Massachusetts8,5990.77×
Arizona8,0080.69×
Colorado7,5840.85×
Maryland7,4260.76×
South Carolina5,6870.67×
Iowa4,8651.04×
Alabama4,7740.6×
Oregon4,7190.73×
Oklahoma4,5860.73×
Connecticut4,3430.76×
Utah3,9320.77×
Louisiana3,8220.52×
Kansas3,5890.8×
Arkansas3,2630.7×
West Virginia3,0551.16×
Nevada2,9650.54×
Mississippi2,8020.6×
Nebraska2,2290.78×
New Mexico2,1270.75×
Maine2,1251.05×
New Hampshire2,0730.93×
Idaho1,9080.67×
Montana1,4260.91×
Washington, District of Columbia1,3290.78×
South Dakota1,2730.97×
Hawaii1,2480.51×
North Dakota1,1831.01×
Rhode Island1,1080.61×
Vermont1,0721.08×
Delaware8160.52×
Alaska8070.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Huron audience
BrandAffinityCategory
Detroit Tigers6.64×Sports
Detroit Red Wings12.55×Sports
Detroit Lions3.61×Sports
Detroit Pistons3.09×Sports
Hardware store1.92×Home & Garden
Veterinary medicine1.51×Business & Career
Charitable organization1.51×Politics & Society
Rail transport1.72×Travel & Leisure
Solar power1.97×Home & Garden
Cleveland Guardians2.38×Sports
Home insurance1.71×Business & Career
Discount Tire1.52×Shopping
Pub1.68×Food & Beverages
Slow cooker1.88×Food & Beverages
Garden centre2.62×Home & Garden
Cleveland Browns1.62×Sports
Red Lobster1.67×Food & Beverages
Efficient energy use1.59×Technology & Electronics
Outlet store1.86×Shopping
Butcher2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Huron audience
TraitClusterScore
DIY MentalityTHRILL1.56
Community OrientationOPEN1.51
TravellingTHRILL1.32
Quality AwarenessPREMIUM1.25
IndividualismJOY1.22
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lake Huron
CountryShare
United States57.1%
Canada31.5%
Italy8.6%

See Lake Huron audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Huron have in United States?

Lake Huron has an estimated audience of 567,653 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Lake Huron fans?

67.6% of Lake Huron fans are female, 32.4% are male, with an average age of 44.6 years.

Which brands do Lake Huron fans like most?

Lake Huron fans show strongest brand affinity for Detroit Tigers (6.64×), Detroit Red Wings (12.55×), and Detroit Lions (3.61×) over the country average.

Where do Lake Huron fans live in United States?

Lake Huron fans in United States are most concentrated in Michigan (reach 104,071), Ohio (reach 42,086), and California (reach 34,836). These three regions account for the largest share of the active audience.

What other brands do Lake Huron fans also like?

Beyond Lake Huron itself, the audience over-indexes on Detroit Red Wings (12.55×), Detroit Lions (3.61×), Detroit Pistons (3.09×), and Hardware store (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Huron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.