Lake Huron Audience in United States

Lake Huron logo

Lake Huron has an estimated audience of 567,653 people in United States. 67.6% are female, 32.4% are male, average age 44.6. Top regions: Michigan, Ohio, California. Top brand affinities: JTV (Indonesia), Laguna (province), Minnesota, Sinaloa, Brian Grazer.

The average Lake Huron fan in United States is 44.6 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, California. Top brand affinities include JTV (Indonesia), Laguna (province), Minnesota, with strongest over-indexing on JTV (Indonesia) (6.64× the country average). Demographically, the Lake Huron audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Lake

Demographics of Lake Huron fans

Demographic split for Lake Huron audience in United States
MetricValue
Female67.6%
Male32.4%
Average age44.6
Estimated audience size567,653

Audience persona

The typical Lake Huron fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Lake Huron in United States
RegionReachAffinity
Michigan104,0717.01×
Ohio42,0862.41×
California34,8360.56×
Texas30,8130.63×
New York28,3530.89×
Illinois26,9351.42×
Florida23,9710.62×
Pennsylvania20,0691.05×
Indiana19,1741.85×
Wisconsin15,0141.76×
Georgia12,7280.73×
North Carolina12,2530.72×
Minnesota11,7651.45×
Virginia11,5980.84×
Tennessee9,5030.83×
New Jersey9,3900.65×
Kentucky9,2821.3×
Missouri8,8830.97×
Washington8,7390.77×
Massachusetts8,5990.77×
Arizona8,0080.69×
Colorado7,5840.85×
Maryland7,4260.76×
South Carolina5,6870.67×
Iowa4,8651.04×
Alabama4,7740.6×
Oregon4,7190.73×
Oklahoma4,5860.73×
Connecticut4,3430.76×
Utah3,9320.77×
Louisiana3,8220.52×
Kansas3,5890.8×
Arkansas3,2630.7×
West Virginia3,0551.16×
Nevada2,9650.54×
Mississippi2,8020.6×
Nebraska2,2290.78×
New Mexico2,1270.75×
Maine2,1251.05×
New Hampshire2,0730.93×
Idaho1,9080.67×
Montana1,4260.91×
Washington, District of Columbia1,3290.78×
South Dakota1,2730.97×
Hawaii1,2480.51×
North Dakota1,1831.01×
Rhode Island1,1080.61×
Vermont1,0721.08×
Delaware8160.52×
Alaska8070.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Huron audience
BrandAffinityCategory
JTV (Indonesia)6.64×
Laguna (province)12.55×
Minnesota1.51×Travel & Leisure
Sinaloa2.86×Travel & Leisure
Brian Grazer3.61×Movies & TV
John Key2.62×Politics & Society
Just Cause 31.6×Games
Cagayan2.01×Travel & Leisure
Apostrophe1.85×Literature
JcrOffroad1.63×Shopping
Davao Region2×Travel & Leisure
Junior Chamber International1.62×Politics & Society
Jbc1.89×Kids & Family
Summer Days (And Summer Nights!!)1.76×Music & Radio
Chicago Stock Exchange1.56×Business & Career
Bus Éireann3.5×Cars & Mobility
cake decorating shop2.04×Food & Beverages
Argenteuil2.63×Travel & Leisure
JBM1.91×Music & Radio
Brive-la-Gaillarde2.6×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Huron audience
TraitClusterScore
DIY MentalityTHRILL1.56
Community OrientationOPEN1.51
TravellingTHRILL1.32
Quality AwarenessPREMIUM1.25
IndividualismJOY1.22
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lake Huron
CountryShare
United States57.1%
Canada31.5%
Italy8.6%

See Lake Huron audiences in other countries

More Lake audiences in United States

Frequently asked questions

How many fans does Lake Huron have in United States?

Lake Huron has an estimated audience of 567,653 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Lake Huron fans?

67.6% of Lake Huron fans are female, 32.4% are male, with an average age of 44.6 years.

Which brands do Lake Huron fans like most?

Lake Huron fans show strongest brand affinity for JTV (Indonesia) (6.64×), Laguna (province) (12.55×), and Minnesota (1.51×) over the country average.

Where do Lake Huron fans live in United States?

Lake Huron fans in United States are most concentrated in Michigan (reach 104,071), Ohio (reach 42,086), and California (reach 34,836). These three regions account for the largest share of the active audience.

What other brands do Lake Huron fans also like?

Beyond Lake Huron itself, the audience over-indexes on Laguna (province) (12.55×), Minnesota (1.51×), Sinaloa (2.86×), and Brian Grazer (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Huron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.