Rascasse Audience Intelligence

Lake Huron Audience in United States

A data profile of the people who buy, follow and care about Lake Huron in United States — modelled from more than twelve digital signal sources. Lake Huron has an estimated audience of 567,653 people in United States.

#9among Lake in United States#3464among POI in United States#2684in Travel & Leisure

The average Lake Huron fan in United States is 44.6 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Hardware store, with strongest over-indexing on Detroit Tigers (8.51× the country average).

Demographically, the Lake Huron audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lake Huron fan in United States is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Huron profile in United States.

Audience size
568K
in United States
Gender
67.6%♀
32.4% male
Age
44.6
average years
Country rank
#33985
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Huron fans

67.6% are female, 32.4% are male, average age 44.6.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Lake Huron audience in United States
MetricValue
Female67.6%
Male32.4%
Average age44.6
Estimated audience size567,653
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Lake Huron audience in United States
Age bracketShare%
16-199%
20-2913%
30-3920%
40-4929%
50+29%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Lake Huron audience comes from United States.

Worldwide audience distribution share by country for Lake Huron
CountryShare
United States57.1%
Canada31.5%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Huron audience in United States is strongest.

Fig. 05

Top regions by affinity

Lake Huron fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K7.28×
02Ohio~40K2.14×
03Wisconsin~20K1.80×
04Indiana~20K1.73×
05Minnesota~10K1.50×
06Illinois~20K1.32×
07Kentucky~9K1.21×
08West Virginia~3K1.10×
09South Dakota~1K1.07×
10Vermont~1K1.07×
11North Dakota~1K1.05×
12Iowa~5K1.03×
13Pennsylvania~20K1.02×
14Maine~2K1.02×
15New Hampshire~2K0.97×
16Missouri~9K0.96×
17Montana~2K0.95×
18Alaska~1K0.93×
19Kansas~4K0.87×
20Nebraska~2K0.87×
21New York~30K0.83×
22Colorado~7K0.83×
23Idaho~2K0.82×
24Tennessee~9K0.80×
25Utah~4K0.80×
26New Mexico~2K0.80×
27Washington, District of Columbia~1K0.80×
28Virginia~10K0.79×
29Arkansas~4K0.79×
30Rhode Island~1K0.79×
31Oregon~5K0.78×
32Washington~9K0.77×
33Oklahoma~5K0.77×
34Connecticut~4K0.77×
35Delaware~1K0.77×
36Massachusetts~8K0.74×
37North Carolina~10K0.73×
38South Carolina~6K0.73×
39Mississippi~3K0.73×
40Georgia~10K0.72×
41Maryland~7K0.72×
42Hawaii~2K0.71×
43Arizona~8K0.68×
44Alabama~5K0.66×
45Nevada~4K0.65×
46New Jersey~9K0.64×
47Texas~30K0.63×
48Louisiana~5K0.63×
49Florida~20K0.57×
50California~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Lake Huron, United States
0.53×1.00×7.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Huron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Huron audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports12.87×
02Detroit TigersSports8.51×
03Garden centreHome & Garden3.79×
04Detroit PistonsSports3.40×
05Rail transportTravel & Leisure2.97×
06Cleveland GuardiansSports2.97×
07Detroit LionsSports2.94×
08Non-alcoholic beverageFood & Beverages2.94×
09Hardware storeHome & Garden2.81×
10Charitable organizationPolitics & Society2.23×
11Discount TireShopping2.14×
12PubFood & Beverages2.12×
13ZooKids & Family1.98×
14Veterinary medicineBusiness & Career1.87×
15Britney SpearsMusic & Radio1.83×
16Nonprofit organizationPolitics & Society1.78×
17PharmacyBusiness & Career1.78×
18TraditionPolitics & Society1.60×
19GrillingFood & Beverages1.58×
20SupermarketShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Huron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Huron audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.23×
DIY MentalityTHRILL2.00×
Career OrientationPOWER1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Huron audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
Luxury OrientationPREMIUM0.50×
Urban LifestyleOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Huron have in United States?

Lake Huron has an estimated audience of 567,653 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Lake Huron fans?

67.6% of Lake Huron fans are female, 32.4% are male, with an average age of 44.6 years.

03

Which brands do Lake Huron fans like most?

Lake Huron fans show strongest brand affinity for Detroit Tigers (8.51×), Detroit Red Wings (12.87×), and Hardware store (2.81×) over the country average.

04

Where do Lake Huron fans live in United States?

Lake Huron fans in United States are most concentrated in Michigan (reach ~100K), Ohio (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Huron fans also like?

Beyond Lake Huron itself, the audience over-indexes on Detroit Red Wings (12.87×), Hardware store (2.81×), Rail transport (2.97×), and Detroit Lions (2.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Huron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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