A data profile of the people who buy, follow and care about Land and Sea in United States — modelled from more than twelve digital signal sources. Land and Sea has an estimated audience of 365,829 people in United States.
The average Land and Sea fan in United States is 48.6 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, Florida, Massachusetts.
Top brand affinities include QVC, FedEx, Sustainable energy, with strongest over-indexing on QVC (8.87× the country average).
Demographically, the Land and Sea audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Land and Sea fan in United States is more female, around 48.6 years old, with strong Sustainability tendencies and a notable affinity for QVC.
The key figures that characterise the Land and Sea profile in United States.
63.8% are female, 36.2% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 48.6 |
| Estimated audience size | 365,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 8% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 46% |
of the worldwide Land and Sea audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.6% |
| Canada | 9.0% |
| United Kingdom | 6.9% |
Where the Land and Sea audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~300K | 14.68× | |
| 02 | Connecticut | ~20K | 4.43× | |
| 03 | Massachusetts | ~30K | 3.82× | |
| 04 | Alaska | ~2K | 3.28× | |
| 05 | Florida | ~30K | 1.33× | |
| 06 | Idaho | ~2K | 1.32× | |
| 07 | New Jersey | ~10K | 1.15× | |
| 08 | Maine | ~1K | 1.10× | |
| 09 | New Hampshire | ~1K | 1.05× | |
| 10 | Hawaii | ~2K | 1.04× | |
| 11 | Rhode Island | ~1K | 1.01× | |
| 12 | Alabama | ~5K | 0.95× | |
| 13 | Vermont | <1K | 0.94× | |
| 14 | Ohio | ~10K | 0.92× | |
| 15 | Georgia | ~10K | 0.90× | |
| 16 | North Dakota | <1K | 0.89× | |
| 17 | South Dakota | <1K | 0.88× | |
| 18 | Montana | <1K | 0.87× | |
| 19 | Wisconsin | ~5K | 0.86× | |
| 20 | Delaware | <1K | 0.86× | |
| 21 | West Virginia | ~1K | 0.84× | |
| 22 | New Mexico | ~1K | 0.83× | |
| 23 | Mississippi | ~2K | 0.80× | |
| 24 | Nebraska | ~1K | 0.80× | |
| 25 | Washington, District of Columbia | <1K | 0.79× | |
| 26 | Minnesota | ~4K | 0.77× | |
| 27 | Arkansas | ~2K | 0.77× | |
| 28 | Kansas | ~2K | 0.77× | |
| 29 | Nevada | ~3K | 0.76× | |
| 30 | Iowa | ~2K | 0.72× | |
| 31 | Michigan | ~6K | 0.70× | |
| 32 | Oklahoma | ~3K | 0.70× | |
| 33 | Utah | ~2K | 0.69× | |
| 34 | Louisiana | ~3K | 0.68× | |
| 35 | Pennsylvania | ~8K | 0.67× | |
| 36 | South Carolina | ~4K | 0.67× | |
| 37 | Kentucky | ~3K | 0.67× | |
| 38 | Oregon | ~3K | 0.64× | |
| 39 | Tennessee | ~4K | 0.63× | |
| 40 | Maryland | ~4K | 0.61× | |
| 41 | Missouri | ~3K | 0.61× | |
| 42 | Washington | ~4K | 0.59× | |
| 43 | Colorado | ~3K | 0.59× | |
| 44 | Indiana | ~4K | 0.58× | |
| 45 | Virginia | ~5K | 0.56× | |
| 46 | Texas | ~20K | 0.55× | |
| 47 | Arizona | ~4K | 0.55× | |
| 48 | North Carolina | ~6K | 0.54× | |
| 49 | Illinois | ~6K | 0.48× | |
| 50 | California | ~20K | 0.43× |
The strongest cross-interests of the Land and Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 8.87× | ||
| 02 | Sustainable energy | Home & Garden | 6.85× | ||
| 03 | FedEx | Business & Career | 5.79× | ||
| 04 | First class travel | Travel & Leisure | 5.33× | ||
| 05 | Car rentals | Cars & Mobility | 5.25× | ||
| 06 | Weather forecasting | Home & Garden | 5.20× | ||
| 07 | Lottery | Games | 4.98× | ||
| 08 | Renewable energy | Business & Career | 4.91× | ||
| 09 | Mortgage loans | Business & Career | 4.07× | ||
| 10 | Vehicle insurance | Cars & Mobility | 3.50× | ||
| 11 | Discount stores | Shopping | 3.42× | ||
| 12 | Solar energy | Home & Garden | 3.42× | ||
| 13 | Airbnb | Travel & Leisure | 3.34× | ||
| 14 | Internet & Social Media | 3.27× | |||
| 15 | 7-Eleven | Shopping | 2.97× | ||
| 16 | Shopping malls | Shopping | 2.94× | ||
| 17 | Organic food | Food & Beverages | 2.31× | ||
| 18 | Furniture | Home & Garden | 2.27× | ||
| 19 | Barbecue | Food & Beverages | 2.11× | ||
| 20 | McDonald's | Food & Beverages | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.44× | |
| Quality Awareness | PREMIUM | 2.18× | |
| Family Orientation | CONSERVATISM | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Mindfulness | BALANCE | 0.97× |
Land and Sea has an estimated audience of 365,829 people in United States, concentrated in New York and Florida.
63.8% of Land and Sea fans are female, 36.2% are male, with an average age of 48.6 years.
Land and Sea fans show strongest brand affinity for QVC (8.87×), FedEx (5.79×), and Sustainable energy (6.85×) over the country average.
Land and Sea fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~30K), and Massachusetts (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Land and Sea itself, the audience over-indexes on FedEx (5.79×), Sustainable energy (6.85×), Pinterest (3.27×), and Mortgage loans (4.07×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Land and Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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