Lane Hutson Audience in United States
Lane Hutson has an estimated audience of 293,716 people in United States. 35.7% are female, 64.3% are male, average age 37.0. Top brand affinities: Kia Sportage, Houston Astros, NHL, Honda HR-V, Los Angeles Dodgers.
Top brand affinities include Kia Sportage, Houston Astros, NHL, with strongest over-indexing on Kia Sportage (23.72× the country average). Demographically, the Lane Hutson audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Lane Hutson fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 37.0 |
| Estimated audience size | 293,716 |
Audience persona
The typical Lane Hutson fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.72× | Cars & Mobility |
| Houston Astros | 8.07× | Sports |
| NHL | 5× | Sports |
| Honda HR-V | 15.82× | Cars & Mobility |
| Los Angeles Dodgers | 4.02× | Sports |
| Pre-school playgroup | 16.75× | Kids & Family |
| Bauer Hockey | 13.79× | Sports |
| NBA Finals | 2.38× | Sports |
| Livemusic | 2.46× | Music & Radio |
| Ice hockey | 2.65× | Sports |
| Scooby-Doo | 2.42× | Movies & TV |
| College basketball | 2.41× | Sports |
| FC Bayern Munich | 2.94× | Sports |
| FIFA World Cup | 1.69× | Sports |
| Jeep Grand Cherokee | 4.58× | Cars & Mobility |
| Taco Bell | 1.72× | Food & Beverages |
| Eyebrow | 2.74× | Beauty & Wellness |
| Mixed martial arts | 2.07× | Sports |
| Boston Red Sox | 3.25× | Sports |
| MLB | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.22 |
| Risk Appetite | THRILL | 1.1 |
| Sustainability | BALANCE | 1.09 |
| Social Media Usage | JOY | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 79.4% |
| United States | 15.6% |
| Finland | 1.0% |
See Lane Hutson audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lane Hutson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.