Leek Audience in United States
Leek has an estimated audience of 297,180 people in United States. 63.0% are female, 37.0% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Hebe, Product design, Layne Staley, Nationality, Historic site.
The average Leek fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Product design, Layne Staley, with strongest over-indexing on Hebe (13.23× the country average). Demographically, the Leek audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Leek fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.1 |
| Estimated audience size | 297,180 |
Audience persona
The typical Leek fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,717 | 1.25× |
| Texas | 24,818 | 0.97× |
| New York | 22,461 | 1.35× |
| Florida | 22,126 | 1.1× |
| Illinois | 11,192 | 1.13× |
| Pennsylvania | 10,356 | 1.03× |
| Georgia | 9,027 | 0.99× |
| North Carolina | 8,753 | 0.98× |
| Ohio | 8,325 | 0.91× |
| Michigan | 8,311 | 1.07× |
| New Jersey | 8,222 | 1.09× |
| Massachusetts | 7,956 | 1.36× |
| Virginia | 7,443 | 1.03× |
| Washington | 7,353 | 1.23× |
| Arizona | 6,553 | 1.08× |
| Tennessee | 5,483 | 0.92× |
| Maryland | 5,167 | 1.01× |
| Indiana | 5,043 | 0.93× |
| Colorado | 4,649 | 0.99× |
| Wisconsin | 4,567 | 1.02× |
| Missouri | 4,438 | 0.93× |
| Minnesota | 4,254 | 1× |
| Oregon | 4,151 | 1.22× |
| South Carolina | 3,872 | 0.87× |
| Alabama | 3,664 | 0.88× |
| Connecticut | 3,420 | 1.15× |
| Louisiana | 3,127 | 0.82× |
| Nevada | 3,008 | 1.05× |
| Kentucky | 2,965 | 0.8× |
| Utah | 2,920 | 1.1× |
| Oklahoma | 2,771 | 0.84× |
| Kansas | 2,186 | 0.93× |
| Iowa | 2,141 | 0.87× |
| Arkansas | 2,135 | 0.87× |
| Mississippi | 1,629 | 0.67× |
| Idaho | 1,409 | 0.95× |
| Hawaii | 1,342 | 1.05× |
| Nebraska | 1,269 | 0.85× |
| Washington, District of Columbia | 1,254 | 1.4× |
| New Mexico | 1,208 | 0.81× |
| New Hampshire | 1,157 | 0.99× |
| Maine | 1,114 | 1.05× |
| West Virginia | 973 | 0.7× |
| Rhode Island | 970 | 1.03× |
| Alaska | 898 | 1.41× |
| Montana | 782 | 0.95× |
| Delaware | 666 | 0.81× |
| Vermont | 591 | 1.13× |
| South Dakota | 538 | 0.78× |
| North Dakota | 492 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 13.23× | Home & Garden |
| Product design | 2.63× | Business & Career |
| Layne Staley | 7.5× | Music & Radio |
| Nationality | 2.25× | Politics & Society |
| Historic site | 4.16× | Arts & Culture |
| Stamp collecting | 4.47× | Home & Garden |
| Governor of Michigan | 5.57× | Politics & Society |
| Unique Gifts | 1.75× | Shopping |
| Jingoism | 1.59× | Politics & Society |
| Goop | 3.89× | Internet & Social Media |
| Fairy godmother | 5.36× | Literature |
| UK garage | 3.86× | Music & Radio |
| Buying and Selling Real Estate | 5.53× | Home & Garden |
| Hibachi | 5.54× | Food & Beverages |
| Pro-Ject | 2.69× | Music & Radio |
| headspace | 5.45× | Health |
| Regional styles of Mexican music | 1.64× | Music & Radio |
| Jesse Plemons | 1.94× | Movies & TV |
| Vocal harmony | 2.55× | Music & Radio |
| Grinch | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Patriotism | CONSERVATISM | 1.34 |
| Need for Security | CONSERVATISM | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 42.0% |
| United Kingdom | 7.9% |
| United States | 7.3% |
See Leek audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Leek have in United States?
Leek has an estimated audience of 297,180 people in United States, concentrated in California and Texas.
What is the gender split and age of Leek fans?
63.0% of Leek fans are female, 37.0% are male, with an average age of 44.1 years.
Which brands do Leek fans like most?
Leek fans show strongest brand affinity for Hebe (13.23×), Product design (2.63×), and Layne Staley (7.5×) over the country average.
Where do Leek fans live in United States?
Leek fans in United States are most concentrated in California (reach 40,717), Texas (reach 24,818), and New York (reach 22,461). These three regions account for the largest share of the active audience.
What other brands do Leek fans also like?
Beyond Leek itself, the audience over-indexes on Product design (2.63×), Layne Staley (7.5×), Nationality (2.25×), and Historic site (4.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Leek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.