Legume Audience in United States
Legume has an estimated audience of 7,448,424 people in United States. 64.5% are female, 35.5% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Minnesota, Progressive rock, Panama, Tech News.
The average Legume fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Minnesota, Progressive rock, with strongest over-indexing on Nationality (3.29× the country average). Demographically, the Legume audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Legume fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.0 |
| Estimated audience size | 7,448,424 |
Audience persona
The typical Legume fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 950,995 | 1.16× |
| Texas | 669,115 | 1.04× |
| Florida | 663,705 | 1.32× |
| New York | 475,661 | 1.14× |
| Pennsylvania | 272,431 | 1.09× |
| Georgia | 260,994 | 1.14× |
| Illinois | 259,181 | 1.04× |
| North Carolina | 236,816 | 1.06× |
| Ohio | 235,855 | 1.03× |
| Virginia | 215,019 | 1.19× |
| New Jersey | 211,964 | 1.12× |
| Michigan | 203,278 | 1.04× |
| Massachusetts | 185,248 | 1.26× |
| Washington | 168,058 | 1.12× |
| Tennessee | 152,941 | 1.02× |
| Maryland | 142,194 | 1.11× |
| Arizona | 141,723 | 0.93× |
| Indiana | 136,170 | 1× |
| Missouri | 120,999 | 1.01× |
| Colorado | 112,370 | 0.96× |
| South Carolina | 111,896 | 1× |
| Alabama | 105,654 | 1.02× |
| Minnesota | 105,414 | 0.99× |
| Wisconsin | 103,009 | 0.92× |
| Kentucky | 94,262 | 1.01× |
| Louisiana | 88,017 | 0.92× |
| Oregon | 82,654 | 0.97× |
| Oklahoma | 79,361 | 0.96× |
| Connecticut | 78,514 | 1.05× |
| Nevada | 70,520 | 0.98× |
| Arkansas | 63,957 | 1.04× |
| Mississippi | 62,239 | 1.01× |
| Utah | 61,101 | 0.92× |
| Iowa | 57,350 | 0.93× |
| Kansas | 54,909 | 0.94× |
| Idaho | 34,662 | 0.93× |
| Hawaii | 34,558 | 1.08× |
| Nebraska | 33,466 | 0.9× |
| New Mexico | 33,223 | 0.89× |
| West Virginia | 32,328 | 0.93× |
| New Hampshire | 28,619 | 0.98× |
| Maine | 25,379 | 0.95× |
| Washington, District of Columbia | 24,592 | 1.1× |
| Rhode Island | 23,016 | 0.97× |
| Delaware | 18,977 | 0.92× |
| Montana | 17,102 | 0.83× |
| South Dakota | 14,584 | 0.85× |
| Alaska | 13,997 | 0.88× |
| North Dakota | 12,793 | 0.84× |
| Vermont | 10,842 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.29× | Politics & Society |
| Minnesota | 1.67× | Travel & Leisure |
| Progressive rock | 1.99× | Music & Radio |
| Panama | 2.24× | Travel & Leisure |
| Tech News | 4.31× | Technology & Electronics |
| JTV (Indonesia) | 2.13× | |
| Public speaking | 1.57× | Politics & Society |
| Buying and Selling Real Estate | 2.62× | Home & Garden |
| WAPT | 3.95× | Movies & TV |
| Spinal muscular atrophy | 3× | Health |
| Kingdom of Judah | 2.32× | Politics & Society |
| EShakti | 3.18× | Shopping |
| James Madison University | 3.65× | Business & Career |
| CAC 40 | 1.52× | Business & Career |
| iZombie | 3.83× | Movies & TV |
| Isabela (province) | 3.77× | |
| Penn & Teller | 2.27× | Movies & TV |
| Mackenzie Foy | 2.05× | Fashion & Accessoires |
| Janitor | 1.72× | Home & Garden |
| English literature | 1.81× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
| Indulgence | JOY | 1.31 |
| Spirituality | BALANCE | 1.3 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Mexico | 9.9% |
| United Kingdom | 5.5% |
See Legume audiences in other countries
More Vegetable audiences in United States
Frequently asked questions
How many fans does Legume have in United States?
Legume has an estimated audience of 7,448,424 people in United States, concentrated in California and Texas.
What is the gender split and age of Legume fans?
64.5% of Legume fans are female, 35.5% are male, with an average age of 41.0 years.
Which brands do Legume fans like most?
Legume fans show strongest brand affinity for Nationality (3.29×), Minnesota (1.67×), and Progressive rock (1.99×) over the country average.
Where do Legume fans live in United States?
Legume fans in United States are most concentrated in California (reach 950,995), Texas (reach 669,115), and Florida (reach 663,705). These three regions account for the largest share of the active audience.
What other brands do Legume fans also like?
Beyond Legume itself, the audience over-indexes on Minnesota (1.67×), Progressive rock (1.99×), Panama (2.24×), and Tech News (4.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Legume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.