Rascasse Audience Intelligence

Legume Audience in United States

A data profile of the people who buy, follow and care about Legume in United States — modelled from more than twelve digital signal sources. Legume has an estimated audience of 7,448,424 people in United States.

#8among Vegetable in United States#2892among Topic in United States#356in Food & Beverages

The average Legume fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Web server, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (3.74× the country average).

Demographically, the Legume audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Legume fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legume profile in United States.

Audience size
7.4M
in United States
Gender
64.5%♀
35.5% male
Age
41.0
average years
Country rank
#4757
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legume fans

64.5% are female, 35.5% are male, average age 41.0.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Legume audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.0
Estimated audience size7,448,424
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Legume audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Legume audience comes from United States.

Worldwide audience distribution share by country for Legume
CountryShare
United States26.6%
Mexico9.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legume audience in United States is strongest.

Fig. 05

Top regions by affinity

Legume fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.35×
02Illinois~300K1.21×
03Florida~600K1.20×
04Minnesota~100K1.18×
05Massachusetts~200K1.16×
06Delaware~20K1.15×
07Virginia~200K1.14×
08Alaska~20K1.13×
09Arizona~200K1.11×
10Georgia~200K1.08×
11Hawaii~30K1.05×
12Washington~200K1.04×
13Maryland~100K1.04×
14Montana~20K1.04×
15Washington, District of Columbia~20K1.03×
16New York~400K1.02×
17Pennsylvania~300K1.02×
18North Carolina~200K1.02×
19New Jersey~200K1.02×
20Connecticut~80K1.02×
21Ohio~200K1.00×
22Michigan~200K1.00×
23Indiana~100K1.00×
24Arkansas~60K1.00×
25Mississippi~60K0.99×
26Texas~600K0.98×
27West Virginia~30K0.98×
28New Hampshire~30K0.98×
29Missouri~100K0.97×
30Alabama~100K0.97×
31Louisiana~90K0.97×
32Tennessee~100K0.96×
33South Carolina~100K0.96×
34Kentucky~90K0.96×
35Oklahoma~80K0.96×
36North Dakota~10K0.96×
37Oregon~80K0.95×
38Nebraska~40K0.95×
39Maine~30K0.95×
40Rhode Island~20K0.95×
41South Dakota~20K0.94×
42Kansas~50K0.93×
43Idaho~30K0.93×
44Iowa~60K0.92×
45Utah~60K0.91×
46Nevada~60K0.90×
47Wisconsin~100K0.89×
48New Mexico~30K0.89×
49Vermont~10K0.89×
50Colorado~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Legume, United States
0.88×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legume audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.63×
02Baking powderFood & Beverages4.77×
03Web serverTechnology & Electronics4.00×
04Non-alcoholic beverageFood & Beverages3.74×
05San Diego PadresSports3.60×
06CappuccinoFood & Beverages3.09×
07Mineral waterFood & Beverages2.98×
08Microwave ovenHome & Garden2.96×
09La LigaSports2.93×
10Milwaukee BrewersSports2.86×
11Detroit TigersSports2.27×
12PastryFood & Beverages1.90×
13Rail transportTravel & Leisure1.89×
14GeneticsKids & Family1.81×
15Subscription business modelShopping1.75×
16Discount storesShopping1.70×
17Trader Joe'sShopping1.63×
18PharmacyBusiness & Career1.60×
19Real propertyHome & Garden1.59×
20Ace HardwareHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legume audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.42×
IndulgenceJOY1.41×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legume audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
MindfulnessBALANCE0.79×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Legume have in United States?

Legume has an estimated audience of 7,448,424 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Legume fans?

64.5% of Legume fans are female, 35.5% are male, with an average age of 41.0 years.

03

Which brands do Legume fans like most?

Legume fans show strongest brand affinity for Non-alcoholic beverage (3.74×), Web server (4×), and Microwave oven (2.96×) over the country average.

04

Where do Legume fans live in United States?

Legume fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Legume fans also like?

Beyond Legume itself, the audience over-indexes on Web server (4×), Microwave oven (2.96×), Trader Joe's (1.63×), and Genetics (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Legume audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Legume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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