Legume Audience in Germany
Legume has an estimated audience of 248,514 people in Germany. 57.3% are female, 42.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eco Friendly Living, Pillow, Mothercare, Collectable, Este, Veneto.
The average Legume fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eco Friendly Living, Pillow, Mothercare, with strongest over-indexing on Eco Friendly Living (5.15× the country average). Demographically, the Legume audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Legume fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 38.8 |
| Estimated audience size | 248,514 |
Audience persona
The typical Legume fan in Germany is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eco Friendly Living.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,975 | 1.01× |
| Bayern | 47,439 | 1.19× |
| Baden-Württemberg | 38,838 | 1.15× |
| Hessen | 26,432 | 1.4× |
| Berlin | 20,088 | 1.81× |
| Niedersachsen | 19,585 | 0.81× |
| Thüringen | 13,194 | 2.08× |
| Rheinland-Pfalz | 12,313 | 0.99× |
| Sachsen | 9,779 | 0.8× |
| Schleswig-Holstein | 7,596 | 0.85× |
| Hamburg | 6,601 | 1.18× |
| Brandenburg | 5,388 | 0.7× |
| Sachsen-Anhalt | 3,977 | 0.62× |
| Mecklenburg-Vorpommern | 3,079 | 0.65× |
| Saarland | 2,591 | 0.85× |
| Bremen | 2,408 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eco Friendly Living | 5.15× | Home & Garden |
| Pillow | 2.02× | Home & Garden |
| Mothercare | 2.36× | Kids & Family |
| Collectable | 1.92× | Kids & Family |
| Este, Veneto | 2.76× | Travel & Leisure |
| Esra Erol | 5.57× | Movies & TV |
| Sixx | 3.13× | Movies & TV |
| Buying a House | 5.33× | Home & Garden |
| Medieval fantasy | 9.54× | Literature |
| Samanyolu Haber | 3.72× | Movies & TV |
| Weimar Republic | 4.13× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 3.34× | Politics & Society |
| Justice | 2.75× | Politics & Society |
| Nationality | 1.93× | Politics & Society |
| JDSU | 1.86× | Business & Career |
| Bank account | 1.62× | Business & Career |
| Opposition (politics) | 3.1× | Politics & Society |
| Cachorro | 1.75× | Pets & Animals |
| Women's empowerment | 1.83× | Politics & Society |
| Ensiferum | 6.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.23 |
| Sustainability | BALANCE | 1.94 |
| Indulgence | JOY | 1.9 |
| Convenience Orientation | PREMIUM | 1.81 |
| Urban Lifestyle | OPEN | 1.76 |
| Pet Ownership | JOY | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Mexico | 9.9% |
| United Kingdom | 5.5% |
See Legume audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Legume have in Germany?
Legume has an estimated audience of 248,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Legume fans?
57.3% of Legume fans are female, 42.7% are male, with an average age of 38.8 years.
Which brands do Legume fans like most?
Legume fans show strongest brand affinity for Eco Friendly Living (5.15×), Pillow (2.02×), and Mothercare (2.36×) over the country average.
Where do Legume fans live in Germany?
Legume fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,975), Bayern (reach 47,439), and Baden-Württemberg (reach 38,838). These three regions account for the largest share of the active audience.
What other brands do Legume fans also like?
Beyond Legume itself, the audience over-indexes on Pillow (2.02×), Mothercare (2.36×), Collectable (1.92×), and Este, Veneto (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Legume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.