Rascasse Audience Intelligence

Legume Audience in Germany

A data profile of the people who buy, follow and care about Legume in Germany — modelled from more than twelve digital signal sources. Legume has an estimated audience of 248,514 people in Germany.

#20among Vegetable in Germany#6745among Topic in Germany#952in Food & Beverages

The average Legume fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, John Deere, Tagesschau, with strongest over-indexing on Non-alcoholic beverage (7.9× the country average).

Demographically, the Legume audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Legume fan in Germany is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Legume profile in Germany.

Audience size
249K
in Germany
Gender
57.3%♀
42.7% male
Age
38.8
average years
Country rank
#19736
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Legume fans

57.3% are female, 42.7% are male, average age 38.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Legume audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age38.8
Estimated audience size248,514
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Legume audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4924%
50+15%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Legume audience comes from Germany.

Worldwide audience distribution share by country for Legume
CountryShare
United States26.6%
Mexico9.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Legume audience in Germany is strongest.

Fig. 05

Top regions by affinity

Legume fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.74×
02Thüringen~10K1.61×
03Hessen~30K1.36×
04Hamburg~7K1.22×
05Bayern~50K1.17×
06Baden-Württemberg~40K1.12×
07Bremen~2K1.11×
08Nordrhein-Westfalen~50K0.98×
09Rheinland-Pfalz~10K0.98×
10Saarland~3K0.98×
11Schleswig-Holstein~8K0.88×
12Niedersachsen~20K0.82×
13Sachsen~10K0.81×
14Brandenburg~6K0.80×
15Mecklenburg-Vorpommern~4K0.78×
16Sachsen-Anhalt~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Legume, Germany
0.75×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Legume audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Legume audience
#·InterestCategoryAffinity×
01TofuFood & Beverages12.13×
02Water purificationFood & Beverages9.15×
03John DeereCars & Mobility8.26×
04Non-alcoholic beverageFood & Beverages7.90×
05Frozen foodFood & Beverages6.37×
06Plant-based dietHealth5.65×
07FertilizerHome & Garden5.13×
08HerbalismHealth5.13×
09Korean cuisineFood & Beverages5.07×
10SpreadsheetTechnology & Electronics4.96×
11Chocolate brownieFood & Beverages4.17×
12BiochemistryBusiness & Career4.15×
13Online food orderingFood & Beverages3.65×
14Public transportCars & Mobility2.57×
15PastryFood & Beverages2.27×
16TagesschauMovies & TV2.14×
17HugendubelShopping1.97×
18Müller (company)Food & Beverages1.88×
19RedditInternet & Social Media1.82×
20EnergyHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Legume audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Legume audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
Community OrientationOPEN1.88×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Legume audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Price SensitivityPREMIUM0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Legume have in Germany?

Legume has an estimated audience of 248,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Legume fans?

57.3% of Legume fans are female, 42.7% are male, with an average age of 38.8 years.

03

Which brands do Legume fans like most?

Legume fans show strongest brand affinity for Non-alcoholic beverage (7.9×), John Deere (8.26×), and Tagesschau (2.14×) over the country average.

04

Where do Legume fans live in Germany?

Legume fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Legume fans also like?

Beyond Legume itself, the audience over-indexes on John Deere (8.26×), Tagesschau (2.14×), Müller (company) (1.88×), and Water purification (9.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Legume audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Legume. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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