Lettuce Audience in United States

Lettuce has an estimated audience of 5,260,734 people in United States. 63.9% are female, 36.1% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Texas Roadhouse, Dollar General, Pre-school playgroup.

The average Lettuce fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Texas Roadhouse, with strongest over-indexing on Kia Sportage (24.27× the country average). Demographically, the Lettuce audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Lettuce fans

Demographic split for Lettuce audience in United States
MetricValue
Female63.9%
Male36.1%
Average age41.1
Estimated audience size5,260,734

Audience persona

The typical Lettuce fan in United States is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Lettuce in United States
RegionReachAffinity
California761,9511.32×
Texas497,2491.1×
Florida348,0600.98×
New York345,6791.18×
Michigan253,2541.84×
Illinois195,2071.11×
Georgia177,7181.1×
North Carolina174,0601.1×
Pennsylvania173,0990.98×
Ohio155,1550.96×
New Jersey135,4041.01×
Virginia131,7961.03×
Arizona123,6671.15×
Washington121,0301.15×
Massachusetts104,4041.01×
Tennessee104,2490.99×
Maryland96,7981.07×
Indiana96,3981×
Alabama86,3691.18×
Missouri80,2880.95×
South Carolina76,1100.96×
Wisconsin74,2600.94×
Minnesota73,5490.98×
Louisiana73,1311.08×
Colorado70,8260.85×
Kentucky64,1410.97×
Oregon61,7781.02×
Oklahoma55,0390.94×
Nevada52,0101.02×
Connecticut51,9930.99×
Mississippi46,0371.06×
Arkansas44,2791.02×
Kansas40,3450.97×
Utah40,3060.86×
Iowa40,0560.92×
Hawaii29,2281.29×
New Mexico25,4650.97×
Nebraska25,4370.96×
Idaho22,0270.83×
West Virginia21,4420.88×
New Hampshire17,4080.84×
Washington, District of Columbia17,1191.08×
Maine15,8270.84×
Rhode Island15,0970.9×
Delaware12,2040.84×
Alaska11,1981×
Montana10,9200.75×
South Dakota9,8880.81×
North Dakota9,0320.84×
Vermont7,0110.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lettuce audience
BrandAffinityCategory
Kia Sportage24.27×Cars & Mobility
Honda HR-V16.36×Cars & Mobility
Texas Roadhouse2.34×Food & Beverages
Dollar General2.05×Shopping
Pre-school playgroup17.48×Kids & Family
Kroger2.22×Food & Beverages
Panda Express2.24×Food & Beverages
Publix2.42×Shopping
IHOP2.6×Food & Beverages
Singer-songwriter1.72×Music & Radio
Made in USA2.53×Business & Career
Dentistry2.31×Business & Career
Jeep Grand Cherokee4.55×Cars & Mobility
Wells Fargo1.6×Business & Career
Dollar Tree1.64×Shopping
Menards2.04×Home & Garden
Real property2.14×Home & Garden
Diabetes mellitus awareness2.65×Health
Organic food1.67×Food & Beverages
J. C. Penney2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lettuce audience
TraitClusterScore
SustainabilityBALANCE1.3
Family OrientationCONSERVATISM1.27
Healthy LifestyleBALANCE1.21
IndividualismJOY1.18
Convenience OrientationPREMIUM1.17
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Lettuce
CountryShare
United States40.4%
Taiwan4.3%
United Kingdom4.3%

See Lettuce audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Lettuce have in United States?

Lettuce has an estimated audience of 5,260,734 people in United States, concentrated in California and Texas.

What is the gender split and age of Lettuce fans?

63.9% of Lettuce fans are female, 36.1% are male, with an average age of 41.1 years.

Which brands do Lettuce fans like most?

Lettuce fans show strongest brand affinity for Kia Sportage (24.27×), Honda HR-V (16.36×), and Texas Roadhouse (2.34×) over the country average.

Where do Lettuce fans live in United States?

Lettuce fans in United States are most concentrated in California (reach 761,951), Texas (reach 497,249), and Florida (reach 348,060). These three regions account for the largest share of the active audience.

What other brands do Lettuce fans also like?

Beyond Lettuce itself, the audience over-indexes on Honda HR-V (16.36×), Texas Roadhouse (2.34×), Dollar General (2.05×), and Pre-school playgroup (17.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lettuce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.