Liam O'Brien Audience in United States
Liam O'Brien has an estimated audience of 416,683 people in United States. 35.6% are female, 64.4% are male, average age 37.2. Top brand affinities: Utah Mammoth, Kia Sportage, Houston Astros, NHL, Honda HR-V.
Top brand affinities include Utah Mammoth, Kia Sportage, Houston Astros, with strongest over-indexing on Utah Mammoth (24.15× the country average). Demographically, the Liam O'Brien audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Liam O'Brien fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 37.2 |
| Estimated audience size | 416,683 |
Audience persona
The typical Liam O'Brien fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Mammoth.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Mammoth | 24.15× | Sports |
| Kia Sportage | 24.08× | Cars & Mobility |
| Houston Astros | 7.91× | Sports |
| NHL | 4.85× | Sports |
| Honda HR-V | 16.05× | Cars & Mobility |
| Los Angeles Dodgers | 3.96× | Sports |
| Pre-school playgroup | 16.97× | Kids & Family |
| NBA Finals | 2.37× | Sports |
| Bauer Hockey | 13.35× | Sports |
| Livemusic | 2.47× | Music & Radio |
| Scooby-Doo | 2.46× | Movies & TV |
| Ice hockey | 2.65× | Sports |
| College basketball | 2.39× | Sports |
| FC Bayern Munich | 2.96× | Sports |
| Jeep Grand Cherokee | 4.64× | Cars & Mobility |
| FIFA World Cup | 1.7× | Sports |
| Taco Bell | 1.72× | Food & Beverages |
| Eyebrow | 2.71× | Beauty & Wellness |
| Boston Red Sox | 3.21× | Sports |
| Mixed martial arts | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.21 |
| Risk Appetite | THRILL | 1.13 |
| Sustainability | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.07 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.2% |
| Canada | 8.1% |
| United Kingdom | 7.6% |
See Liam O'Brien audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Liam O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.