Rascasse Audience Intelligence

Liam O'Brien Audience in United States

Name: Liam O'Brien — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Liam O'Brien in United States — modelled from more than twelve digital signal sources. Liam O'Brien has an estimated audience of 436,054 people in United States.

#94among Ice hockey in United States #9726among Person in United States #3902in Sports

The average Liam O'Brien fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Utah Mammoth, NHL, Montreal Canadiens, with strongest over-indexing on Utah Mammoth (29.44× the country average).

Demographically, the Liam O'Brien audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liam O'Brien fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Utah Mammoth.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liam O'Brien profile in United States.

Audience size

436K

in United States

Gender

34.5%♀

65.5% male

Age

38.4

average years

Country rank

#39645

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Liam O'Brien fans

34.5% are female, 65.5% are male, average age 38.4.

Fig. 02

Gender split

34.5%

Female

65.5%

Male

Demographic split for Liam O'Brien audience in United States
Metric	Value
Female	34.5%
Male	65.5%
Average age	38.4
Estimated audience size	436,054

Fig. 03

Age distribution

Age distribution of the Liam O'Brien audience in United States
Age bracket	Share	%
16-19		23%
20-29		19%
30-39		19%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

54.0%

of the worldwide Liam O'Brien audience comes from United States.

Worldwide audience distribution share by country for Liam O'Brien
Country	Share
United States	54.0%
United Kingdom	8.2%
Canada	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liam O'Brien audience in United States is strongest.

Fig. 05

Top regions by affinity

Liam O'Brien fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~7K	1.95×
02	Oregon	~7K	1.33×
03	Washington	~10K	1.28×
04	Idaho	~3K	1.22×
05	Oklahoma	~6K	1.19×
06	Alaska	~1K	1.18×
07	Kentucky	~6K	1.16×
08	Missouri	~8K	1.13×
09	West Virginia	~2K	1.13×
10	Kansas	~4K	1.12×
11	Maine	~2K	1.12×
12	Arkansas	~4K	1.10×
13	Ohio	~10K	1.06×
14	Indiana	~8K	1.06×
15	Iowa	~4K	1.04×
16	Montana	~1K	1.04×
17	North Dakota	<1K	1.04×
18	Arizona	~9K	1.02×
19	Nebraska	~2K	1.02×
20	Minnesota	~6K	1.01×
21	Michigan	~10K	1.00×
22	Colorado	~7K	1.00×
23	Nevada	~4K	1.00×
24	New Hampshire	~2K	0.99×
25	South Dakota	<1K	0.99×
26	Vermont	<1K	0.99×
27	Tennessee	~8K	0.98×
28	Wisconsin	~6K	0.95×
29	Alabama	~6K	0.95×
30	Texas	~30K	0.91×
31	Pennsylvania	~10K	0.91×
32	Georgia	~10K	0.91×
33	North Carolina	~10K	0.91×
34	New Mexico	~2K	0.91×
35	Virginia	~9K	0.90×
36	Mississippi	~3K	0.90×
37	Hawaii	~2K	0.90×
38	Rhode Island	~1K	0.90×
39	South Carolina	~6K	0.89×
40	Delaware	~1K	0.89×
41	Louisiana	~5K	0.88×
42	Connecticut	~4K	0.85×
43	Massachusetts	~7K	0.84×
44	Maryland	~6K	0.83×
45	California	~40K	0.82×
46	Illinois	~10K	0.81×
47	Florida	~20K	0.80×
48	New York	~20K	0.74×
49	Washington, District of Columbia	<1K	0.74×
50	New Jersey	~8K	0.73×

Affinity by region — Liam O'Brien, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liam O'Brien audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liam O'Brien audience
#	Interest	Category	×
01	Utah Mammoth	Sports	29.44×
02	Montreal Canadiens	Sports	9.41×
03	Bauer Hockey	Sports	9.04×
04	Winnipeg Jets	Sports	8.10×
05	NHL	Sports	4.79×
06	World Series	Sports	3.83×
07	Buffalo Sabres	Sports	3.79×
08	Luka Dončić	Sports	3.16×
09	Aaron Rodgers	Sports	2.89×
10	Seattle Mariners	Sports	2.69×
11	Fox Sports	Movies & TV	2.49×
12	Ice hockey	Sports	2.47×
13	San Francisco 49ers	Sports	2.17×
14	Anime convention	Literature	1.92×
15	Mixed martial arts	Sports	1.86×
16	CBS Sports	Movies & TV	1.75×
17	NBA Finals	Sports	1.69×
18	College basketball	Sports	1.62×
19	PGA Tour	Sports	1.59×
20	Gambling	Games	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liam O'Brien audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Liam O'Brien audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.54×
Risk Appetite	THRILL	1.19×
Early Adopter Mentality	POWER	1.16×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Liam O'Brien audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.77×
Creativity	OPEN	0.83×
Mindfulness	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Liam O'Brien have in United States?

Liam O'Brien has an estimated audience of 436,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Liam O'Brien fans?

34.5% of Liam O'Brien fans are female, 65.5% are male, with an average age of 38.4 years.

Which brands do Liam O'Brien fans like most?

Liam O'Brien fans show strongest brand affinity for Utah Mammoth (29.44×), NHL (4.79×), and Montreal Canadiens (9.41×) over the country average.

Where do Liam O'Brien fans live in United States?

Liam O'Brien fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Liam O'Brien fans also like?

Beyond Liam O'Brien itself, the audience over-indexes on NHL (4.79×), Montreal Canadiens (9.41×), Ice hockey (2.47×), and Aaron Rodgers (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liam O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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