Liberal arts college Audience in United States

Liberal arts college has an estimated audience of 5,733,648 people in United States. 60.5% are female, 39.5% are male, average age 42.8. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Khan Academy.

Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.74× the country average). Demographically, the Liberal arts college audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Arts & Culture · Type: Touchpoint

Demographics of Liberal arts college fans

Demographic split for Liberal arts college audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.8
Estimated audience size5,733,648

Audience persona

The typical Liberal arts college fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liberal arts college audience
BrandAffinityCategory
Capital One18.74×Business & Career
Google Maps15.54×Internet & Social Media
Indeed.com16.03×Business & Career
CarGurus16.11×Cars & Mobility
Khan Academy22.98×Business & Career
Circle K17.01×Shopping
DeviantArt16.65×Internet & Social Media
AccuWeather14.59×Home & Garden
Aaron Rodgers14.11×Sports
Diane Keaton13.17×Movies & TV
Enterprise Rent-A-Car12.72×Cars & Mobility
Autism Awareness19.03×Health
Google News11.89×News
Bruce Willis14.06×Movies & TV
Billy Bob Thornton16.82×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Beetlejuice8.95×Movies & TV
ICloud16.65×Technology & Electronics
Google Earth17.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liberal arts college audience
TraitClusterScore
Risk AppetiteTHRILL2.55
Luxury OrientationPREMIUM2.13
Community OrientationOPEN1.85
Early Adopter MentalityPOWER1.68
PatriotismCONSERVATISM1.51
Career OrientationPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Liberal arts college
CountryShare
United States51.1%
Brazil6.5%
Canada6.2%

See Liberal arts college audiences in other countries

More Arts & Culture audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Liberal arts college. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.