A data profile of the people who buy, follow and care about Liberal arts college in United States — modelled from more than twelve digital signal sources. Liberal arts college has an estimated audience of 5,733,648 people in United States.
Liberal arts college has an estimated audience of 5,733,648 people in United States. 60.5% are female, 39.5% are male, average age 42.8. Top brand affinities: University, International education, Innovation, Web server, Bodrum.
Top brand affinities include University, International education, Innovation, with strongest over-indexing on University (3.49× the country average).
Demographically, the Liberal arts college audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Liberal arts college fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for University.
The key figures that characterise the Liberal arts college profile in United States.
60.5% are female, 39.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.8 |
| Estimated audience size | 5,733,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 28% |
The strongest cross-interests of the Liberal arts college audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 11.14× | ||
| 02 | Bodrum | Travel & Leisure | 11.14× | ||
| 03 | Data science | Business & Career | 5.98× | ||
| 04 | University of Oxford | Business & Career | 5.83× | ||
| 05 | Web server | Technology & Electronics | 4.66× | ||
| 06 | Business school | Business & Career | 4.56× | ||
| 07 | Internet & Social Media | 3.71× | |||
| 08 | University | Business & Career | 3.49× | ||
| 09 | Innovation | Business & Career | 3.45× | ||
| 10 | Sustainable energy | Home & Garden | 3.44× | ||
| 11 | Career development | Business & Career | 3.32× | ||
| 12 | Master of Business Administration | Business & Career | 3.31× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 3.27× | ||
| 14 | Renewable energy | Business & Career | 3.00× | ||
| 15 | Virtual reality | Technology & Electronics | 2.76× | ||
| 16 | FedEx | Business & Career | 2.22× | ||
| 17 | Discount stores | Shopping | 1.97× | ||
| 18 | Airbnb | Travel & Leisure | 1.66× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | Planet Fitness | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Community Orientation | OPEN | 1.97× | |
| Career Orientation | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Liberal arts college. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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