Liberal arts college Audience in United States
Liberal arts college has an estimated audience of 5,733,648 people in United States. 60.5% are female, 39.5% are male, average age 42.8. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Khan Academy.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.74× the country average). Demographically, the Liberal arts college audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Arts & Culture · Type: Touchpoint
Demographics of Liberal arts college fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.8 |
| Estimated audience size | 5,733,648 |
Audience persona
The typical Liberal arts college fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.74× | Business & Career |
| Google Maps | 15.54× | Internet & Social Media |
| Indeed.com | 16.03× | Business & Career |
| CarGurus | 16.11× | Cars & Mobility |
| Khan Academy | 22.98× | Business & Career |
| Circle K | 17.01× | Shopping |
| DeviantArt | 16.65× | Internet & Social Media |
| AccuWeather | 14.59× | Home & Garden |
| Aaron Rodgers | 14.11× | Sports |
| Diane Keaton | 13.17× | Movies & TV |
| Enterprise Rent-A-Car | 12.72× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Google News | 11.89× | News |
| Bruce Willis | 14.06× | Movies & TV |
| Billy Bob Thornton | 16.82× | Movies & TV |
| Kendra Scott | 20.27× | Fashion & Accessoires |
| Diabetes mellitus awareness | 12.48× | Health |
| Beetlejuice | 8.95× | Movies & TV |
| ICloud | 16.65× | Technology & Electronics |
| Google Earth | 17.48× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.55 |
| Luxury Orientation | PREMIUM | 2.13 |
| Community Orientation | OPEN | 1.85 |
| Early Adopter Mentality | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.51 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| Brazil | 6.5% |
| Canada | 6.2% |
See Liberal arts college audiences in other countries
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- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Liberal arts college. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.