Liberal arts college Audience in United States
Liberal arts college has an estimated audience of 5,733,648 people in United States. 60.5% are female, 39.5% are male, average age 42.8. Top brand affinities: Regional styles of Mexican music, Goop, Governor of Michigan, UK garage, headspace.
Top brand affinities include Regional styles of Mexican music, Goop, Governor of Michigan, with strongest over-indexing on Regional styles of Mexican music (11.14× the country average). Demographically, the Liberal arts college audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Arts & Culture · Type: Touchpoint
Demographics of Liberal arts college fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 42.8 |
| Estimated audience size | 5,733,648 |
Audience persona
The typical Liberal arts college fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 11.14× | Music & Radio |
| Goop | 15.45× | Internet & Social Media |
| Governor of Michigan | 18.47× | Politics & Society |
| UK garage | 11.14× | Music & Radio |
| headspace | 18.05× | Health |
| Wok | 12.04× | Food & Beverages |
| Google Home | 10.65× | Technology & Electronics |
| Grinch | 6.3× | Movies & TV |
| Cherish (group) | 17.05× | Music & Radio |
| Grace Slick | 13.4× | Music & Radio |
| Electrolyte | 7.14× | Health |
| Vocal harmony | 6.37× | Music & Radio |
| Hibachi | 11.03× | Food & Beverages |
| Kikar HaShabbat | 21.01× | News |
| El Paso County, Colorado | 16.17× | Travel & Leisure |
| Fairy godmother | 9.25× | Literature |
| Hipster | 11.75× | Politics & Society |
| Natural rubber | 2.52× | Cars & Mobility |
| TV Fanatic | 12.22× | Movies & TV |
| No Escape (1994 film) | 12.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.55 |
| Luxury Orientation | PREMIUM | 2.13 |
| Community Orientation | OPEN | 1.85 |
| Early Adopter Mentality | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.51 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| Brazil | 6.5% |
| Canada | 6.2% |
See Liberal arts college audiences in other countries
More Arts & Culture audiences in United States
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- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Liberal arts college. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.