Rascasse Audience Intelligence

Liberty University Audience in United States

A data profile of the people who buy, follow and care about Liberty University in United States — modelled from more than twelve digital signal sources. Liberty University has an estimated audience of 1,686,499 people in United States.

#81among University in United States#1314among POI in United States#1173in Business & Career

The average Liberty University fan in United States is 41.5 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Texas, North Carolina.

Top brand affinities include Drudge Report, NASDAQ, New York Post, with strongest over-indexing on Drudge Report (5.4× the country average).

Demographically, the Liberty University audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liberty University fan in United States is more female, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liberty University profile in United States.

Audience size
1.7M
in United States
Gender
58.5%♀
41.5% male
Age
41.5
average years
Country rank
#16250
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liberty University fans

58.5% are female, 41.5% are male, average age 41.5.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Liberty University audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.5
Estimated audience size1,686,499
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Liberty University audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3919%
40-4926%
50+24%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Liberty University audience comes from United States.

Worldwide audience distribution share by country for Liberty University
CountryShare
United States85.8%
Canada3.7%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liberty University audience in United States is strongest.

Fig. 05

Top regions by affinity

Liberty University fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K5.36×
02North Carolina~100K2.32×
03South Carolina~50K1.92×
04West Virginia~10K1.79×
05Georgia~90K1.64×
06Maryland~50K1.59×
07Tennessee~50K1.54×
08Alabama~40K1.49×
09Mississippi~20K1.31×
10Washington, District of Columbia~7K1.31×
11Delaware~6K1.27×
12Pennsylvania~70K1.18×
13Alaska~4K1.12×
14Kentucky~20K1.07×
15Louisiana~20K1.02×
16Arkansas~10K0.98×
17Florida~100K0.93×
18Ohio~50K0.89×
19Texas~100K0.86×
20Oklahoma~20K0.82×
21Wyoming~2K0.82×
22New Jersey~30K0.80×
23Indiana~20K0.80×
24Maine~5K0.79×
25Missouri~20K0.78×
26Kansas~10K0.77×
27Connecticut~10K0.76×
28Hawaii~5K0.76×
29Montana~4K0.76×
30New Hampshire~5K0.74×
31North Dakota~2K0.71×
32Michigan~30K0.70×
33Iowa~9K0.68×
34Colorado~20K0.67×
35Idaho~6K0.67×
36Illinois~40K0.66×
37Massachusetts~20K0.66×
38Rhode Island~4K0.66×
39South Dakota~3K0.66×
40Arizona~20K0.65×
41Washington~20K0.65×
42Minnesota~20K0.64×
43New York~60K0.63×
44Wisconsin~20K0.62×
45New Mexico~5K0.61×
46Nebraska~5K0.60×
47Oregon~10K0.52×
48Nevada~8K0.51×
49Utah~7K0.50×
50California~80K0.42×
Fig. 06

Affinity by region

Affinity by region — Liberty University, United States
0.42×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liberty University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liberty University audience
#·InterestCategoryAffinity×
01Drudge ReportSports5.40×
02ScholarshipKids & Family3.39×
03New York PostNews3.20×
04NASDAQBusiness & Career2.95×
05Master of Business AdministrationBusiness & Career2.83×
06Sustainable energyHome & Garden2.41×
07Distance educationBusiness & Career2.38×
08Career developmentBusiness & Career2.33×
09Real propertyHome & Garden2.13×
10Ace HardwareHome & Garden1.87×
11ThanksgivingKids & Family1.79×
12Charitable organizationPolitics & Society1.74×
13UniversityBusiness & Career1.72×
14Nonprofit organizationPolitics & Society1.63×
15J. C. PenneyShopping1.62×
16Fox News ChannelMovies & TV1.58×
17MenardsHome & Garden1.57×
18Financial servicesBusiness & Career1.56×
19GeneticsKids & Family1.51×
20FlowerHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liberty University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liberty University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Quality AwarenessPREMIUM2.20×
Need for SecurityCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liberty University audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liberty University have in United States?

Liberty University has an estimated audience of 1,686,499 people in United States, concentrated in Virginia and Texas.

02

What is the gender split and age of Liberty University fans?

58.5% of Liberty University fans are female, 41.5% are male, with an average age of 41.5 years.

03

Which brands do Liberty University fans like most?

Liberty University fans show strongest brand affinity for Drudge Report (5.4×), NASDAQ (2.95×), and New York Post (3.2×) over the country average.

04

Where do Liberty University fans live in United States?

Liberty University fans in United States are most concentrated in Virginia (reach ~200K), Texas (reach ~100K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Liberty University fans also like?

Beyond Liberty University itself, the audience over-indexes on NASDAQ (2.95×), New York Post (3.2×), Nonprofit organization (1.63×), and Real property (2.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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