Liberty University Audience in United States

Liberty University logo

Liberty University has an estimated audience of 1,686,499 people in United States. 58.5% are female, 41.5% are male, average age 41.5. Top regions: Virginia, Texas, North Carolina. Top brand affinities: Keene, New Hampshire, Progressive rock, Mathcore, Google Home, Israel.

The average Liberty University fan in United States is 41.5 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, North Carolina. Top brand affinities include Keene, New Hampshire, Progressive rock, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Liberty University audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Liberty University fans

Demographic split for Liberty University audience in United States
MetricValue
Female58.5%
Male41.5%
Average age41.5
Estimated audience size1,686,499

Audience persona

The typical Liberty University fan in United States is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Liberty University in United States
RegionReachAffinity
Virginia218,5275.32×
Texas126,1340.87×
North Carolina123,5352.43×
Florida105,8040.93×
Georgia84,2951.62×
California80,7530.44×
Pennsylvania68,0361.2×
New York61,9550.66×
Tennessee52,6841.56×
South Carolina48,7801.92×
Maryland47,9841.65×
Ohio45,8330.88×
Illinois39,8930.71×
New Jersey35,5650.83×
Alabama34,9141.48×
Michigan32,4610.74×
Arizona25,8130.75×
Indiana25,2590.82×
Washington23,5620.7×
Massachusetts22,8700.69×
Kentucky22,8631.08×
Louisiana21,9531.01×
Missouri21,2210.78×
Colorado18,6700.7×
Mississippi16,8511.21×
Wisconsin16,6150.65×
Minnesota15,7580.65×
Oklahoma15,4020.82×
Arkansas13,9301×
West Virginia13,6701.74×
Connecticut13,1140.78×
Oregon11,0630.57×
Kansas10,3950.78×
Iowa9,0640.65×
Nevada8,1540.5×
Utah7,4710.49×
Washington, District of Columbia6,7841.34×
Hawaii5,4460.75×
Idaho5,2810.62×
Delaware5,1621.11×
New Mexico5,0710.6×
Nebraska5,0200.59×
New Hampshire4,6090.69×
Maine4,1100.68×
Alaska3,9621.1×
Rhode Island3,4010.63×
Montana3,3280.71×
South Dakota2,2730.58×
North Dakota2,2570.65×
Wyoming1,8790.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liberty University audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Progressive rock6.97×Music & Radio
Mathcore17.5×Music & Radio
Google Home11.59×Technology & Electronics
Israel2.83×Travel & Leisure
The Historian16.48×Literature
Governor of Michigan6.97×Politics & Society
Goop4.87×Internet & Social Media
Nuts (film)5.1×Movies & TV
Urban Outfitters1.56×Shopping
Wok5.23×Food & Beverages
Eurail16.57×Cars & Mobility
headspace6.68×Health
Grinch2.87×Movies & TV
Stamp collecting3.31×Home & Garden
Pro-Ject2.82×Music & Radio
Hibachi5.4×Food & Beverages
Jeep Wagoneer3.76×Cars & Mobility
Jesse Plemons2.19×Movies & TV
Fairy godmother4.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liberty University audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
PatriotismCONSERVATISM1.79
Need for SecurityCONSERVATISM1.42
Career OrientationPOWER1.24
SpiritualityBALANCE1.21
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for Liberty University
CountryShare
United States85.9%
Canada3.7%
Brazil1.7%

See Liberty University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Liberty University have in United States?

Liberty University has an estimated audience of 1,686,499 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Liberty University fans?

58.5% of Liberty University fans are female, 41.5% are male, with an average age of 41.5 years.

Which brands do Liberty University fans like most?

Liberty University fans show strongest brand affinity for Keene, New Hampshire (675×), Progressive rock (6.97×), and Mathcore (17.5×) over the country average.

Where do Liberty University fans live in United States?

Liberty University fans in United States are most concentrated in Virginia (reach 218,527), Texas (reach 126,134), and North Carolina (reach 123,535). These three regions account for the largest share of the active audience.

What other brands do Liberty University fans also like?

Beyond Liberty University itself, the audience over-indexes on Progressive rock (6.97×), Mathcore (17.5×), Google Home (11.59×), and Israel (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.