Little People, Big World Audience in United States

Little People, Big World logo

Little People, Big World has an estimated audience of 1,302,405 people in United States. 84.3% are female, 15.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Jingoism, Whataburger, Pillow, Nebraska Cornhuskers football.

The average Little People, Big World fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Jingoism, Whataburger, with strongest over-indexing on Product design (8.87× the country average). Demographically, the Little People, Big World audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Little People, Big World fans

Demographic split for Little People, Big World audience in United States
MetricValue
Female84.3%
Male15.7%
Average age44.7
Estimated audience size1,302,405

Audience persona

The typical Little People, Big World fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Little People, Big World in United States
RegionReachAffinity
California109,7720.77×
Texas84,6960.76×
Florida68,8440.78×
New York58,5080.8×
Pennsylvania55,3321.26×
Ohio50,1191.25×
Illinois41,8170.96×
Michigan41,4871.22×
North Carolina35,0070.89×
Georgia32,7960.82×
Oregon32,2012.16×
New Jersey30,4790.92×
Washington28,0091.07×
Massachusetts27,7751.08×
Indiana26,6911.12×
Tennessee26,1541×
Kentucky25,6241.57×
Arizona25,3180.95×
Virginia25,0400.79×
Wisconsin22,9181.17×
Missouri22,3961.07×
Minnesota20,6611.11×
South Carolina20,1531.03×
Maryland18,2600.82×
Alabama18,0330.99×
Colorado17,6840.86×
Oklahoma16,2441.12×
Louisiana15,3320.91×
Connecticut14,1591.08×
Iowa12,4541.16×
Nevada11,5310.92×
Mississippi10,3080.96×
Utah9,7870.84×
Arkansas9,6770.9×
Kansas9,6680.94×
Nebraska8,0971.24×
West Virginia7,8031.29×
Idaho6,5131×
New Mexico5,7880.89×
New Hampshire5,7421.12×
Hawaii5,0790.91×
Maine4,9131.05×
Rhode Island3,6460.88×
Montana3,2300.89×
Delaware3,1970.89×
South Dakota3,0351.01×
North Dakota2,7681.03×
Vermont2,0980.92×
Washington, District of Columbia2,0020.51×
Alaska1,6310.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little People, Big World audience
BrandAffinityCategory
Product design8.87×Business & Career
Jingoism2.43×Politics & Society
Whataburger1.72×Food & Beverages
Pillow1.95×Home & Garden
Nebraska Cornhuskers football2.64×Sports
Jesse Plemons2.26×Movies & TV
Jaws3.37×Movies & TV
San Jacinto, California7.33×Travel & Leisure
Saving1.6×Business & Career
Stamp collecting2.3×Home & Garden
Queens College, City University of New York3.38×Business & Career
Electrolyte1.95×Health
Home staging2.15×Home & Garden
Historic site1.74×Arts & Culture
Corona (band)2.26×Music & Radio
Jack White1.86×Movies & TV
Cleveland Clinic2.06×Health
Halsey, Oregon2.93×Travel & Leisure
Hebe2.15×Home & Garden
Brunello Cucinelli2.46×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little People, Big World audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
ExtroversionTHRILL1.3
Price SensitivityPREMIUM1.25
CreativityOPEN1.21
Community OrientationOPEN1.13
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Little People, Big World
CountryShare
United States72.2%
Canada10.8%
United Kingdom5.4%

See Little People, Big World audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Little People, Big World have in United States?

Little People, Big World has an estimated audience of 1,302,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Little People, Big World fans?

84.3% of Little People, Big World fans are female, 15.7% are male, with an average age of 44.7 years.

Which brands do Little People, Big World fans like most?

Little People, Big World fans show strongest brand affinity for Product design (8.87×), Jingoism (2.43×), and Whataburger (1.72×) over the country average.

Where do Little People, Big World fans live in United States?

Little People, Big World fans in United States are most concentrated in California (reach 109,772), Texas (reach 84,696), and Florida (reach 68,844). These three regions account for the largest share of the active audience.

What other brands do Little People, Big World fans also like?

Beyond Little People, Big World itself, the audience over-indexes on Jingoism (2.43×), Whataburger (1.72×), Pillow (1.95×), and Nebraska Cornhuskers football (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little People, Big World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.