Rascasse Audience Intelligence

Little People, Big World Audience in United States

A data profile of the people who buy, follow and care about Little People, Big World in United States — modelled from more than twelve digital signal sources. Little People, Big World has an estimated audience of 1,296,829 people in United States.

#373among TV series in United States#1388among Movie / TV Show / Series in United States#3383in Movies & TV

The average Little People, Big World fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Project Runway, Mel Gibson, Married At First Sight, with strongest over-indexing on Project Runway (24.97× the country average).

Demographically, the Little People, Big World audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little People, Big World fan in United States is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Project Runway.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little People, Big World profile in United States.

Audience size
1.3M
in United States
Gender
84.3%♀
15.7% male
Age
44.7
average years
Country rank
#19754
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little People, Big World viewers

84.3% are female, 15.7% are male, average age 44.7.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Little People, Big World audience in United States
MetricValue
Female84.3%
Male15.7%
Average age44.7
Estimated audience size1,296,829
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Little People, Big World audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

71.2%

of the worldwide Little People, Big World audience comes from United States.

Worldwide audience distribution share by country for Little People, Big World
CountryShare
United States71.2%
Canada10.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little People, Big World audience in United States is strongest.

Fig. 05

Top regions by affinity

Little People, Big World fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K2.01×
02Kentucky~20K1.52×
03West Virginia~9K1.43×
04Wisconsin~20K1.24×
05Pennsylvania~50K1.20×
06Ohio~50K1.19×
07Nebraska~8K1.19×
08Michigan~40K1.14×
09New Hampshire~6K1.14×
10Washington~30K1.13×
11Iowa~10K1.12×
12South Carolina~20K1.08×
13Indiana~30K1.07×
14Oklahoma~20K1.07×
15North Dakota~3K1.07×
16Minnesota~20K1.06×
17Maine~5K1.06×
18Missouri~20K1.04×
19Connecticut~10K1.04×
20South Dakota~3K1.04×
21Massachusetts~30K1.02×
22Alabama~20K1.02×
23Idaho~7K1.02×
24Mississippi~10K0.99×
25Vermont~2K0.99×
26Tennessee~30K0.97×
27Arizona~30K0.95×
28Montana~3K0.95×
29New Mexico~6K0.94×
30Rhode Island~4K0.94×
31Delaware~3K0.93×
32Illinois~40K0.92×
33Louisiana~20K0.92×
34Nevada~10K0.92×
35Utah~10K0.92×
36Arkansas~10K0.91×
37Kansas~9K0.91×
38Hawaii~5K0.90×
39New Jersey~30K0.89×
40North Carolina~30K0.87×
41Georgia~30K0.86×
42Virginia~30K0.84×
43Colorado~20K0.83×
44Maryland~20K0.82×
45Alaska~2K0.79×
46New York~60K0.77×
47Florida~70K0.76×
48California~100K0.71×
49Texas~80K0.71×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Little People, Big World, United States
0.63×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little People, Big World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little People, Big World audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV26.45×
02Project RunwayMovies & TV24.97×
03Warwick DavisMovies & TV18.49×
04Zero Dark ThirtyMovies & TV17.01×
05BraveheartMovies & TV14.89×
06Mel GibsonMovies & TV12.80×
07Spike LeeMovies & TV10.21×
08QVCMovies & TV4.04×
09HypermarketShopping4.00×
10Diaper bagKids & Family3.94×
11NostalgiaHome & Garden2.93×
12Discount storesShopping2.86×
13TMZInternet & Social Media2.69×
14Planet FitnessSports2.67×
15GeneticsKids & Family2.48×
16SubwayFood & Beverages2.15×
17RedditInternet & Social Media2.12×
18Pizza HutFood & Beverages2.08×
19McDonald'sFood & Beverages2.02×
20PinterestInternet & Social Media2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little People, Big World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little People, Big World audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
Family OrientationCONSERVATISM1.70×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little People, Big World audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
MindfulnessBALANCE0.78×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little People, Big World have in United States?

Little People, Big World has an estimated audience of 1,296,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little People, Big World viewers?

84.3% of Little People, Big World fans are female, 15.7% are male, with an average age of 44.7 years.

03

Which brands do Little People, Big World fans like most?

Little People, Big World fans show strongest brand affinity for Project Runway (24.97×), Mel Gibson (12.8×), and Married At First Sight (26.45×) over the country average.

04

Where do Little People, Big World fans live in United States?

Little People, Big World fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Little People, Big World fans also like?

Beyond Little People, Big World itself, the audience over-indexes on Mel Gibson (12.8×), Married At First Sight (26.45×), Zero Dark Thirty (17.01×), and Braveheart (14.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Little People, Big World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little People, Big World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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