Rascasse Audience Intelligence

Loreal PARIS Target Market in United States

A data profile of the people who buy, follow and care about Loreal PARIS in United States — modelled from more than twelve digital signal sources. Loreal PARIS has an estimated audience of 324,575 people in United States.

#77among Cosmetics in United States#4797among Brand in United States#468in Beauty & Wellness

The average Loreal PARIS fan in United States is 27.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Avène, Garnier, White wine, with strongest over-indexing on Avène (48.05× the country average).

Demographically, the Loreal PARIS audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Loreal PARIS fan in United States is more female, around 27.3 years old, with strong Indulgence tendencies and a notable affinity for Avène.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loreal PARIS profile in United States.

Audience size
325K
in United States
Gender
90.4%♀
9.6% male
Age
27.3
average years
Country rank
#46400
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Loreal PARIS

90.4% are female, 9.6% are male, average age 27.3.

Fig. 02

Gender split

90.4%
Female
9.6%
Male
Demographic split for Loreal PARIS audience in United States
MetricValue
Female90.4%
Male9.6%
Average age27.3
Estimated audience size324,575
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Loreal PARIS audience in United States
Age bracketShare%
16-1950%
20-2928%
30-3914%
40-496%
50+2%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Loreal PARIS audience comes from United States.

Worldwide audience distribution share by country for Loreal PARIS
CountryShare
United States15.6%
Brazil15.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loreal PARIS audience in United States is strongest.

Fig. 05

Top regions by affinity

Loreal PARIS customers by region in United States
#RegionReachAffinity×
01New Jersey~10K1.57×
02New York~30K1.56×
03California~40K1.23×
04Massachusetts~8K1.21×
05Florida~30K1.19×
06Connecticut~4K1.18×
07Texas~30K1.17×
08Illinois~10K1.14×
09Virginia~9K1.12×
10Georgia~10K1.11×
11Louisiana~5K1.09×
12Kentucky~4K1.08×
13Maryland~6K1.07×
14Arizona~7K1.04×
15Tennessee~7K1.03×
16Washington~7K1.03×
17New Mexico~2K1.03×
18Pennsylvania~10K1.02×
19Nebraska~2K1.02×
20Oklahoma~4K1.01×
21Kansas~3K1.01×
22Delaware<1K1.01×
23North Carolina~10K1.00×
24Colorado~5K1.00×
25Washington, District of Columbia<1K1.00×
26Ohio~10K0.99×
27Minnesota~5K0.99×
28Arkansas~3K0.99×
29Rhode Island~1K0.99×
30Michigan~8K0.98×
31Indiana~6K0.97×
32Missouri~5K0.97×
33Oregon~4K0.97×
34Nevada~3K0.97×
35South Dakota<1K0.97×
36Utah~3K0.96×
37Mississippi~3K0.96×
38Vermont<1K0.96×
39South Carolina~5K0.95×
40Idaho~2K0.95×
41Alabama~4K0.94×
42West Virginia~1K0.93×
43New Hampshire~1K0.93×
44Maine~1K0.93×
45Alaska<1K0.93×
46Iowa~2K0.92×
47North Dakota<1K0.92×
48Wisconsin~4K0.90×
49Hawaii~1K0.90×
50Montana<1K0.87×
Fig. 06

Affinity by region

Affinity by region — Loreal PARIS, United States
0.87×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loreal PARIS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loreal PARIS audience
#·InterestCategoryAffinity×
01AvèneBeauty & Wellness48.05×
02GarnierBeauty & Wellness38.13×
03VichyBeauty & Wellness25.36×
04Society6Shopping20.00×
05LongchampFashion & Accessoires18.45×
06CaudalieBeauty & Wellness15.47×
07ShiseidoBeauty & Wellness13.32×
08White wineFood & Beverages11.95×
09Kendall JennerFashion & Accessoires9.32×
10Red wineFood & Beverages8.90×
11BB creamBeauty & Wellness8.42×
12Sunday BrunchKids & Family8.28×
13Natural foodsFood & Beverages8.00×
14Outback SteakhouseFood & Beverages6.09×
15MoisturizerHome & Garden5.54×
16CVS PharmacyShopping4.43×
17PhilanthropyArts & Culture4.29×
18Deal of the dayShopping4.29×
19WalgreensShopping3.67×
20TikTokInternet & Social Media3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loreal PARIS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loreal PARIS audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.02×
Design AffinityPREMIUM2.18×
Pet OwnershipJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loreal PARIS audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.83×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Loreal PARIS's target market in United States?

Loreal PARIS's target market in United States covers an estimated 324,575 people, concentrated in California and Texas.

02

What is the gender split and age of Loreal PARIS customers?

90.4% of the Loreal PARIS audience are female, 9.6% are male, with an average age of 27.3 years.

03

Which brands do Loreal PARIS fans like most?

Loreal PARIS fans show strongest brand affinity for Avène (48.05×), Garnier (38.13×), and White wine (11.95×) over the country average.

04

Where do Loreal PARIS fans live in United States?

Loreal PARIS fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Loreal PARIS fans also like?

Beyond Loreal PARIS itself, the audience over-indexes on Garnier (38.13×), White wine (11.95×), Vichy (25.36×), and Longchamp (18.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Loreal PARIS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Loreal PARIS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →