Loreal PARIS Audience in United States

Loreal PARIS logo

Loreal PARIS has an estimated audience of 326,930 people in United States. 90.4% are female, 9.6% are male, average age 27.3. Top regions: California, Texas, New York. Top brand affinities: Elsword, Mothercare, Historic site, Bank account, Stamp collecting.

The average Loreal PARIS fan in United States is 27.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Mothercare, Historic site, with strongest over-indexing on Elsword (39.17× the country average). Demographically, the Loreal PARIS audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Loreal PARIS fans

Demographic split for Loreal PARIS audience in United States
MetricValue
Female90.4%
Male9.6%
Average age27.3
Estimated audience size326,930

Audience persona

The typical Loreal PARIS fan in United States is more female, around 27.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Loreal PARIS in United States
RegionReachAffinity
California46,6721.3×
Texas34,9811.24×
New York30,4841.67×
Florida27,1411.23×
New Jersey14,0251.69×
Illinois13,1111.2×
Pennsylvania11,4801.04×
Georgia11,4481.14×
Ohio10,3651.03×
North Carolina10,2291.04×
Virginia9,3461.17×
Michigan8,2450.96×
Massachusetts8,1711.27×
Arizona7,1901.08×
Washington6,9551.06×
Tennessee6,8481.04×
Maryland6,3411.13×
Indiana5,8920.99×
Colorado5,2981.03×
Missouri5,1330.97×
South Carolina4,6340.94×
Louisiana4,5521.08×
Minnesota4,5420.97×
Kentucky4,4561.09×
Alabama4,1620.91×
Wisconsin4,1560.85×
Connecticut3,9221.2×
Oregon3,8451.03×
Oklahoma3,4550.95×
Nevada3,0490.96×
Utah2,7700.95×
Kansas2,6321.02×
Arkansas2,5380.94×
Iowa2,3000.85×
Mississippi2,2400.83×
New Mexico1,6811.03×
Nebraska1,6751.02×
Idaho1,4290.87×
Hawaii1,1980.85×
West Virginia1,1700.77×
New Hampshire1,0110.78×
Rhode Island9610.92×
Washington, District of Columbia9510.97×
Maine9300.79×
Delaware9141.01×
South Dakota5830.77×
Montana5750.63×
North Dakota4890.73×
Vermont4580.8×
Alaska3950.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Loreal PARIS audience
BrandAffinityCategory
Elsword39.17×Games
Mothercare7.41×Kids & Family
Historic site7.32×Arts & Culture
Bank account3.89×Business & Career
Stamp collecting6.25×Home & Garden
Regional styles of Mexican music3.24×Music & Radio
Natural rubber2.22×Cars & Mobility
Collectable1.6×Kids & Family
St. Ives13.89×Travel & Leisure
Home equity1.91×Home & Garden
Bugatti Chiron9.44×Cars & Mobility
JDSU2.67×Business & Career
Roger Federer4.83×Sports
Goop3.75×Internet & Social Media
Fairy godmother5.22×Literature
Governor of Michigan4.97×Politics & Society
Tierra caliente4.57×Travel & Leisure
Vocal harmony2.55×Music & Radio
Cachorro3.07×Pets & Animals
La Jolla4.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Loreal PARIS audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
IndulgenceJOY1.93
Design AffinityPREMIUM1.79
Pet OwnershipJOY1.62
SustainabilityBALANCE1.57
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Loreal PARIS
CountryShare
Brazil16.2%
United States16.2%
Germany6.6%

See Loreal PARIS audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Loreal PARIS have in United States?

Loreal PARIS has an estimated audience of 326,930 people in United States, concentrated in California and Texas.

What is the gender split and age of Loreal PARIS fans?

90.4% of Loreal PARIS fans are female, 9.6% are male, with an average age of 27.3 years.

Which brands do Loreal PARIS fans like most?

Loreal PARIS fans show strongest brand affinity for Elsword (39.17×), Mothercare (7.41×), and Historic site (7.32×) over the country average.

Where do Loreal PARIS fans live in United States?

Loreal PARIS fans in United States are most concentrated in California (reach 46,672), Texas (reach 34,981), and New York (reach 30,484). These three regions account for the largest share of the active audience.

What other brands do Loreal PARIS fans also like?

Beyond Loreal PARIS itself, the audience over-indexes on Mothercare (7.41×), Historic site (7.32×), Bank account (3.89×), and Stamp collecting (6.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Loreal PARIS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.