Lowes Foods Audience in United States

Lowes Foods logo

Lowes Foods has an estimated audience of 1,414,869 people in United States. 75.6% are female, 24.4% are male, average age 40.6. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Pillow, Elsword, Historic site, ARCO, Goop.

The average Lowes Foods fan in United States is 40.6 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Pillow, Elsword, Historic site, with strongest over-indexing on Pillow (1.73× the country average). Demographically, the Lowes Foods audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Lowes Foods fans

Demographic split for Lowes Foods audience in United States
MetricValue
Female75.6%
Male24.4%
Average age40.6
Estimated audience size1,414,869

Audience persona

The typical Lowes Foods fan in United States is more female, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Lowes Foods in United States
RegionReachAffinity
North Carolina1,061,15226.27×
South Carolina432,18520.3×
Georgia22,0450.51×
Virginia13,2840.39×
Florida11,8810.12×
Texas11,5980.1×
New York6,4470.08×
Tennessee6,3280.22×
California5,5280.04×
Pennsylvania4,2820.09×
Ohio3,5730.08×
Illinois2,9530.06×
New Jersey2,5050.07×
Maryland2,4170.1×
Michigan2,3620.06×
Massachusetts2,0230.07×
Indiana1,9110.07×
Kentucky1,8560.1×
New Mexico1,8100.26×
Alabama1,6750.08×
Colorado1,6150.07×
West Virginia1,3460.2×
Arizona1,3230.05×
Louisiana1,3100.07×
Washington1,2340.04×
Missouri1,1610.05×
Connecticut9800.07×
Utah8340.07×
Wisconsin8040.04×
Oklahoma7940.05×
Minnesota7920.04×
Arkansas7510.06×
Mississippi6970.06×
Washington, District of Columbia6720.16×
Oregon6340.04×
Nevada6100.04×
Maine5090.1×
Kansas5020.05×
Iowa4840.04×
New Hampshire4480.08×
Idaho3590.05×
Delaware3290.08×
Hawaii2650.04×
Rhode Island2520.06×
Nebraska2360.03×
Vermont2030.08×
Alaska1460.05×
Montana1270.03×
North Dakota1080.04×
South Dakota970.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lowes Foods audience
BrandAffinityCategory
Pillow1.73×Home & Garden
Elsword10.81×Games
Historic site2.48×Arts & Culture
ARCO1.63×Cars & Mobility
Goop2.97×Internet & Social Media
Fairy godmother4.06×Literature
Grinch2.17×Movies & TV
Governor of Michigan3.88×Politics & Society
JDSU1.58×Business & Career
Home staging2.53×Home & Garden
Wok2.89×Food & Beverages
Gran Torino3.06×Movies & TV
headspace3.96×Health
Vocal harmony1.87×Music & Radio
Google Home2.63×Technology & Electronics
Hibachi3.1×Food & Beverages
Cherish (group)4.14×Music & Radio
Jeep Wagoneer2.01×Cars & Mobility
Acoustic music1.52×Music & Radio
Grace Slick2.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lowes Foods audience
TraitClusterScore
ExtroversionTHRILL1.5
Luxury OrientationPREMIUM1.42
DIY MentalityTHRILL1.37
Urban LifestyleOPEN1.28
Family OrientationCONSERVATISM1.22
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lowes Foods
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Lowes Foods audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Lowes Foods have in United States?

Lowes Foods has an estimated audience of 1,414,869 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Lowes Foods fans?

75.6% of Lowes Foods fans are female, 24.4% are male, with an average age of 40.6 years.

Which brands do Lowes Foods fans like most?

Lowes Foods fans show strongest brand affinity for Pillow (1.73×), Elsword (10.81×), and Historic site (2.48×) over the country average.

Where do Lowes Foods fans live in United States?

Lowes Foods fans in United States are most concentrated in North Carolina (reach 1,061,152), South Carolina (reach 432,185), and Georgia (reach 22,045). These three regions account for the largest share of the active audience.

What other brands do Lowes Foods fans also like?

Beyond Lowes Foods itself, the audience over-indexes on Elsword (10.81×), Historic site (2.48×), ARCO (1.63×), and Goop (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lowes Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.