Rascasse Audience Intelligence

Lowes Foods Target Market in United States

A data profile of the people who buy, follow and care about Lowes Foods in United States — modelled from more than twelve digital signal sources. Lowes Foods has an estimated audience of 1,400,879 people in United States.

#45among Supermarket in United States#1913among Brand in United States#323in Shopping

The average Lowes Foods fan in United States is 40.6 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Georgia.

Top brand affinities include Weather forecasting, Pinterest, McDonald's, with strongest over-indexing on Weather forecasting (6.76× the country average).

Demographically, the Lowes Foods audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lowes Foods fan in United States is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lowes Foods profile in United States.

Audience size
1.4M
in United States
Gender
75.6%♀
24.4% male
Age
40.6
average years
Country rank
#18684
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lowes Foods

75.6% are female, 24.4% are male, average age 40.6.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Lowes Foods audience in United States
MetricValue
Female75.6%
Male24.4%
Average age40.6
Estimated audience size1,400,879
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Lowes Foods audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3926%
40-4928%
50+15%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Lowes Foods audience comes from United States.

Worldwide audience distribution share by country for Lowes Foods
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lowes Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Lowes Foods customers by region in United States
#RegionReachAffinity×
01North Carolina~1M23.51×
02South Carolina~400K19.54×
03Alaska~3K0.86×
04South Dakota~3K0.78×
05Wyoming~2K0.78×
06North Dakota~2K0.76×
07Montana~3K0.73×
08Vermont~2K0.63×
09Nebraska~4K0.58×
10Hawaii~4K0.58×
11Rhode Island~3K0.57×
12Idaho~4K0.55×
13Georgia~20K0.52×
14Delaware~2K0.50×
15New Hampshire~2K0.44×
16Iowa~5K0.43×
17Maine~2K0.42×
18Kansas~5K0.41×
19Mississippi~5K0.40×
20Arkansas~4K0.39×
21West Virginia~3K0.38×
22Virginia~10K0.36×
23Arizona~10K0.36×
24Oklahoma~6K0.36×
25Nevada~5K0.36×
26Washington~10K0.35×
27Oregon~6K0.35×
28New Mexico~2K0.35×
29Indiana~9K0.33×
30Utah~4K0.32×
31Tennessee~9K0.31×
32Wisconsin~7K0.31×
33Louisiana~6K0.30×
34Connecticut~4K0.28×
35Minnesota~6K0.27×
36Missouri~6K0.26×
37Kentucky~4K0.25×
38Alabama~5K0.24×
39Colorado~5K0.21×
40Massachusetts~5K0.19×
41Maryland~5K0.19×
42Michigan~6K0.17×
43New Jersey~6K0.16×
44Texas~20K0.15×
45Ohio~7K0.15×
46California~20K0.14×
47Florida~10K0.14×
48Pennsylvania~7K0.14×
49Illinois~7K0.14×
50New York~9K0.11×
Fig. 06

Affinity by region

Affinity by region — Lowes Foods, United States
0.11×1.00×23.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lowes Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lowes Foods audience
#·InterestCategoryAffinity×
01TupperwareHome & Garden10.81×
02Meet the RobinsonsMovies & TV8.76×
03Weather forecastingHome & Garden6.76×
04QVCMovies & TV4.10×
05Masters TournamentSports3.53×
06FedExBusiness & Career3.28×
07NASCARSports2.88×
08Solar energyHome & Garden2.76×
09Renewable energyBusiness & Career2.73×
10Scooby-DooMovies & TV2.61×
11McDonald'sFood & Beverages2.46×
12PinterestInternet & Social Media2.44×
13SubwayFood & Beverages2.41×
14Discount storesShopping2.37×
15BarbecueFood & Beverages1.98×
16RedditInternet & Social Media1.87×
17Mortgage loansBusiness & Career1.84×
18Pizza HutFood & Beverages1.76×
19AirbnbTravel & Leisure1.73×
20ReligionBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lowes Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lowes Foods audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.78×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lowes Foods audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Healthy LifestyleBALANCE0.91×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lowes Foods's target market in United States?

Lowes Foods's target market in United States covers an estimated 1,400,879 people, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Lowes Foods customers?

75.6% of the Lowes Foods audience are female, 24.4% are male, with an average age of 40.6 years.

03

Which brands do Lowes Foods fans like most?

Lowes Foods fans show strongest brand affinity for Weather forecasting (6.76×), Pinterest (2.44×), and McDonald's (2.46×) over the country average.

04

Where do Lowes Foods fans live in United States?

Lowes Foods fans in United States are most concentrated in North Carolina (reach ~1M), South Carolina (reach ~400K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lowes Foods fans also like?

Beyond Lowes Foods itself, the audience over-indexes on Pinterest (2.44×), McDonald's (2.46×), FedEx (3.28×), and QVC (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Lowes Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lowes Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →