Lucas Oil Stadium Audience in United States
Lucas Oil Stadium has an estimated audience of 1,142,450 people in United States. 42.4% are female, 57.6% are male, average age 37.2. Top brand affinities: Google Maps, Capital One, Aaron Rodgers, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Capital One, Aaron Rodgers, with strongest over-indexing on Google Maps (16.02× the country average). Demographically, the Lucas Oil Stadium audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Lucas Oil Stadium fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.2 |
| Estimated audience size | 1,142,450 |
Audience persona
The typical Lucas Oil Stadium fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 16.02× | Internet & Social Media |
| Capital One | 14.87× | Business & Career |
| Aaron Rodgers | 22.59× | Sports |
| Indeed.com | 13.9× | Business & Career |
| CarGurus | 16.31× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.96× | Cars & Mobility |
| Circle K | 15.6× | Shopping |
| Google News | 12.73× | News |
| AccuWeather | 13.84× | Home & Garden |
| Beetlejuice | 9.21× | Movies & TV |
| Bruce Willis | 13.58× | Movies & TV |
| ICloud | 15.64× | Technology & Electronics |
| DeviantArt | 11.77× | Internet & Social Media |
| Diane Keaton | 10.04× | Movies & TV |
| StubHub | 14.62× | Travel & Leisure |
| Khan Academy | 13.32× | Business & Career |
| DuckDuckGo | 13.86× | Internet & Social Media |
| Google Earth | 14.58× | Internet & Social Media |
| Zac Efron | 13.52× | Movies & TV |
| Billy Bob Thornton | 11.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 0.99 |
| Risk Appetite | THRILL | 0.96 |
| Early Adopter Mentality | POWER | 0.96 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.5% |
| Canada | 1.6% |
| United Kingdom | 1.3% |
See Lucas Oil Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lucas Oil Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.