Rascasse Audience Intelligence

Lucas Oil Stadium Audience in United States

A data profile of the people who buy, follow and care about Lucas Oil Stadium in United States — modelled from more than twelve digital signal sources. Lucas Oil Stadium has an estimated audience of 1,505,114 people in United States.

#37among Stadium in United States#1467among POI in United States#1606in Sports

The average Lucas Oil Stadium fan in United States is 38.6 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Illinois, Michigan.

Top brand affinities include NFL, Mixed martial arts, NASCAR, with strongest over-indexing on NFL (1.55× the country average).

Demographically, the Lucas Oil Stadium audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Lucas Oil Stadium fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucas Oil Stadium profile in United States.

Audience size
1.5M
in United States
Gender
39.3%♀
60.7% male
Age
38.6
average years
Country rank
#17723
POI in United States
Fig. 01

Search interest · 12-month trend

+222%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lucas Oil Stadium fans

39.3% are female, 60.7% are male, average age 38.6.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Lucas Oil Stadium audience in United States
MetricValue
Female39.3%
Male60.7%
Average age38.6
Estimated audience size1,505,114
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Lucas Oil Stadium audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Lucas Oil Stadium audience comes from United States.

Worldwide audience distribution share by country for Lucas Oil Stadium
CountryShare
United States92.4%
Canada1.6%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucas Oil Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucas Oil Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K3.55×
02Ohio~100K3.27×
03Illinois~100K2.66×
04Michigan~60K1.84×
05Iowa~10K1.51×
06Missouri~30K1.49×
07Connecticut~20K1.27×
08West Virginia~7K1.21×
09Wisconsin~20K1.20×
10Nebraska~7K1.14×
11Oklahoma~10K1.03×
12Arkansas~10K1.02×
13Kansas~9K0.99×
14South Dakota~3K0.94×
15South Carolina~20K0.87×
16Colorado~20K0.86×
17Alabama~10K0.86×
18North Dakota~2K0.85×
19Washington, District of Columbia~3K0.84×
20North Carolina~30K0.83×
21Mississippi~8K0.82×
22Wyoming~1K0.82×
23Virginia~20K0.81×
24Montana~3K0.81×
25Vermont~2K0.79×
26Hawaii~4K0.77×
27Idaho~5K0.76×
28Pennsylvania~30K0.75×
29Delaware~2K0.75×
30Minnesota~10K0.74×
31Utah~8K0.72×
32New Hampshire~3K0.72×
33New Mexico~4K0.71×
34Rhode Island~3K0.71×
35Florida~60K0.69×
36Maine~3K0.68×
37Massachusetts~20K0.67×
38Maryland~10K0.67×
39Nevada~8K0.66×
40New Jersey~20K0.65×
41Oregon~9K0.65×
42Louisiana~9K0.61×
43New York~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Lucas Oil Stadium, United States
0.60×1.00×3.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucas Oil Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucas Oil Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.21×
02Dak PrescottSports3.16×
03StadiumSports2.87×
04LSU Tigers footballSports2.79×
05World SeriesSports2.75×
06Indianapolis ColtsSports2.45×
07Kyle BuschSports2.16×
08NASCARSports2.14×
09Aaron RodgersSports1.93×
10Anime conventionLiterature1.75×
11Mixed martial artsSports1.74×
12CBS SportsMovies & TV1.74×
13Denver BroncosSports1.66×
14Buffalo BillsSports1.62×
15FandomLiterature1.60×
16NASDAQBusiness & Career1.57×
17NFLSports1.55×
18NBA playoffsSports1.52×
19Super BowlSports1.51×
20Green Bay PackersSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucas Oil Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucas Oil Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Career OrientationPOWER1.18×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucas Oil Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lucas Oil Stadium have in United States?

Lucas Oil Stadium has an estimated audience of 1,505,114 people in United States, concentrated in Ohio and Illinois.

02

What is the gender split and age of Lucas Oil Stadium fans?

39.3% of Lucas Oil Stadium fans are female, 60.7% are male, with an average age of 38.6 years.

03

Which brands do Lucas Oil Stadium fans like most?

Lucas Oil Stadium fans show strongest brand affinity for NFL (1.55×), Mixed martial arts (1.74×), and NASCAR (2.14×) over the country average.

04

Where do Lucas Oil Stadium fans live in United States?

Lucas Oil Stadium fans in United States are most concentrated in Ohio (reach ~100K), Illinois (reach ~100K), and Michigan (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lucas Oil Stadium fans also like?

Beyond Lucas Oil Stadium itself, the audience over-indexes on Mixed martial arts (1.74×), NASCAR (2.14×), CBS Sports (1.74×), and NBA playoffs (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Lucas Oil Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucas Oil Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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