Lucas Oil Stadium Audience in United States
Lucas Oil Stadium has an estimated audience of 1,142,450 people in United States. 42.4% are female, 57.6% are male, average age 37.2. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.6× the country average). Demographically, the Lucas Oil Stadium audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Lucas Oil Stadium fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.2 |
| Estimated audience size | 1,142,450 |
Audience persona
The typical Lucas Oil Stadium fan in United States is more male, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.6× | Internet & Social Media |
| Governor of Michigan | 14.64× | Politics & Society |
| Mathcore | 14.45× | Music & Radio |
| Grinch | 7.11× | Movies & TV |
| Hipster | 16.37× | Politics & Society |
| Wok | 10.71× | Food & Beverages |
| Google Home | 9.65× | Technology & Electronics |
| Fairy godmother | 10.5× | Literature |
| Harlow | 16.26× | Travel & Leisure |
| No Escape (1994 film) | 15.59× | Movies & TV |
| Vocal harmony | 6.2× | Music & Radio |
| Hibachi | 10.47× | Food & Beverages |
| Elsword | 20.4× | Games |
| La Jolla | 10.68× | Travel & Leisure |
| Guitarist (magazine) | 13.04× | Music & Radio |
| Historic site | 4.83× | Arts & Culture |
| headspace | 10.54× | Health |
| TV Fanatic | 11.48× | Movies & TV |
| Grace Slick | 9.11× | Music & Radio |
| Cherish (group) | 11.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 0.99 |
| Risk Appetite | THRILL | 0.96 |
| Early Adopter Mentality | POWER | 0.96 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.5% |
| Canada | 1.6% |
| United Kingdom | 1.3% |
See Lucas Oil Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lucas Oil Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.