Lucasfilm Audience in United States

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Lucasfilm has an estimated audience of 1,413,193 people in United States. 38.2% are female, 61.8% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Jezebel (film), Israel, Dog breed, Elsword, Urban Outfitters.

The average Lucasfilm fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jezebel (film), Israel, Dog breed, with strongest over-indexing on Jezebel (film) (13.37× the country average). Demographically, the Lucasfilm audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Lucasfilm fans

Demographic split for Lucasfilm audience in United States
MetricValue
Female38.2%
Male61.8%
Average age37.8
Estimated audience size1,413,193

Audience persona

The typical Lucasfilm fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Jezebel (film).

Top regions in United States

Top regions ranked by reach for Lucasfilm in United States
RegionReachAffinity
California437,1772.81×
Texas119,8970.99×
Florida97,6691.02×
New York91,6291.16×
Illinois57,0951.21×
Pennsylvania49,8411.05×
Georgia42,8450.98×
Ohio41,1240.94×
North Carolina40,7130.96×
New Jersey38,6301.07×
Washington38,6031.36×
Virginia35,9891.05×
Michigan35,3600.96×
Massachusetts33,8441.22×
Tennessee26,4950.93×
Indiana26,1641.01×
Maryland24,1460.99×
Colorado23,4621.05×
Minnesota23,2591.15×
Missouri21,9780.96×
Arizona21,8470.76×
Oregon21,4541.32×
Wisconsin19,1770.9×
Alabama18,7340.95×
Kentucky17,4580.99×
South Carolina16,9890.8×
Connecticut15,8301.12×
Utah15,4271.22×
Nevada15,4121.13×
Oklahoma13,9890.89×
Louisiana13,9010.76×
Kansas10,8540.97×
Iowa9,9670.86×
Arkansas9,3290.8×
Mississippi7,5840.65×
Idaho6,9380.98×
Hawaii6,3731.05×
New Mexico6,3390.89×
New Hampshire5,7941.04×
Maine5,0551×
Washington, District of Columbia5,0541.19×
Nebraska5,0520.71×
Rhode Island4,9051.09×
West Virginia4,8160.73×
Delaware3,3630.86×
Montana3,3520.85×
Vermont2,2610.91×
South Dakota2,2330.68×
North Dakota1,9330.67×
Wyoming1,7140.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucasfilm audience
BrandAffinityCategory
Jezebel (film)13.37×Movies & TV
Israel3.8×Travel & Leisure
Dog breed2.09×Pets & Animals
Elsword28.02×Games
Urban Outfitters3.05×Shopping
Jeep Grand Cherokee (WJ)6.56×Cars & Mobility
Alaska1.63×Travel & Leisure
Google Photos1.94×Technology & Electronics
3D printing1.9×Technology & Electronics
Voter registration3.53×Politics & Society
Winemaking3.31×Food & Beverages
Justice2.02×Politics & Society
Hocus Pocus3.1×Movies & TV
Captain America (1990 film)2.9×Movies & TV
Nebraska1.73×Travel & Leisure
Electrolyte2.68×Health
Monogram2.17×Home & Garden
Atkins diet2.9×Health
Wikia1.88×Internet & Social Media
UK garage2.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucasfilm audience
TraitClusterScore
PatriotismCONSERVATISM1.66
ExtroversionTHRILL1.65
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.55
Pet OwnershipJOY1.41
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Lucasfilm
CountryShare
United States58.4%
United Kingdom12.2%
Canada7.1%

See Lucasfilm audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Lucasfilm have in United States?

Lucasfilm has an estimated audience of 1,413,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucasfilm fans?

38.2% of Lucasfilm fans are female, 61.8% are male, with an average age of 37.8 years.

Which brands do Lucasfilm fans like most?

Lucasfilm fans show strongest brand affinity for Jezebel (film) (13.37×), Israel (3.8×), and Dog breed (2.09×) over the country average.

Where do Lucasfilm fans live in United States?

Lucasfilm fans in United States are most concentrated in California (reach 437,177), Texas (reach 119,897), and Florida (reach 97,669). These three regions account for the largest share of the active audience.

What other brands do Lucasfilm fans also like?

Beyond Lucasfilm itself, the audience over-indexes on Israel (3.8×), Dog breed (2.09×), Elsword (28.02×), and Urban Outfitters (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucasfilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.