Rascasse Audience Intelligence

Lucasfilm Target Market in United States

A data profile of the people who buy, follow and care about Lucasfilm in United States — modelled from more than twelve digital signal sources. Lucasfilm has an estimated audience of 1,418,632 people in United States.

#1899among Brand in United States#3102in Movies & TV

The average Lucasfilm fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Boyd Holbrook, Guardians of the Galaxy (film), with strongest over-indexing on Disneyland Paris (14.69× the country average).

Demographically, the Lucasfilm audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lucasfilm fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucasfilm profile in United States.

Audience size
1.4M
in United States
Gender
38.2%♀
61.8% male
Age
37.8
average years
Country rank
#18510
Brand in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lucasfilm

38.2% are female, 61.8% are male, average age 37.8.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Lucasfilm audience in United States
MetricValue
Female38.2%
Male61.8%
Average age37.8
Estimated audience size1,418,632
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Lucasfilm audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3923%
40-4922%
50+13%
Fig. 04

Worldwide distribution

66.4%

of the worldwide Lucasfilm audience comes from United States.

Worldwide audience distribution share by country for Lucasfilm
CountryShare
United States66.4%
Canada8.0%
Brazil7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucasfilm audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucasfilm customers by region in United States
#RegionReachAffinity×
01California~400K2.66×
02Utah~20K1.33×
03Washington~40K1.28×
04Oregon~20K1.24×
05Rhode Island~5K1.21×
06Nevada~20K1.13×
07Kansas~10K1.11×
08Illinois~50K1.10×
09Massachusetts~30K1.10×
10Washington, District of Columbia~5K1.08×
11New York~80K1.07×
12Connecticut~20K1.07×
13Hawaii~6K1.07×
14Florida~100K1.04×
15Pennsylvania~50K1.04×
16New Jersey~40K1.03×
17Minnesota~20K1.03×
18Missouri~20K1.02×
19Idaho~7K1.02×
20Colorado~20K1.01×
21New Hampshire~6K1.01×
22Virginia~30K1.00×
23Maine~5K1.00×
24Indiana~30K0.99×
25North Carolina~40K0.98×
26Michigan~40K0.98×
27Maryland~20K0.98×
28Ohio~40K0.97×
29Kentucky~20K0.97×
30Oklahoma~20K0.97×
31Vermont~2K0.97×
32Georgia~40K0.96×
33Montana~4K0.96×
34Delaware~4K0.96×
35Tennessee~30K0.95×
36New Mexico~7K0.95×
37Texas~100K0.94×
38Alaska~3K0.94×
39Alabama~20K0.93×
40Arkansas~10K0.93×
41Wisconsin~20K0.92×
42Iowa~10K0.92×
43North Dakota~3K0.92×
44South Dakota~3K0.91×
45Nebraska~6K0.89×
46West Virginia~6K0.89×
47South Carolina~20K0.86×
48Louisiana~20K0.86×
49Mississippi~10K0.86×
50Arizona~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Lucasfilm, United States
0.82×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucasfilm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucasfilm audience
#·InterestCategoryAffinity×
01Boyd HolbrookFashion & Accessoires35.90×
02Lego MindstormsKids & Family26.21×
03Lego NinjagoKids & Family23.89×
04Lego Star WarsKids & Family17.98×
05Disneyland ParisTravel & Leisure14.69×
06Buckingham PalaceTravel & Leisure13.88×
07Indiana Jones (franchise)Movies & TV11.36×
08Guardians of the Galaxy (film)Movies & TV10.80×
09Superhero fictionLiterature9.77×
10Graphic novelLiterature8.42×
11ZootopiaMovies & TV8.13×
12Downton AbbeyMovies & TV6.94×
13Collectible card gameGames6.55×
14Anime and manga fandomLiterature5.01×
15Action-adventure gameGames4.55×
16LegoKids & Family3.73×
17PokémonGames3.56×
18Mobile gameGames3.09×
19ComicsLiterature2.96×
20SupermanMovies & TV2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucasfilm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucasfilm audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Early Adopter MentalityPOWER1.60×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucasfilm audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lucasfilm's target market in United States?

Lucasfilm's target market in United States covers an estimated 1,418,632 people, concentrated in California and Texas.

02

What is the gender split and age of Lucasfilm customers?

38.2% of the Lucasfilm audience are female, 61.8% are male, with an average age of 37.8 years.

03

Which brands do Lucasfilm fans like most?

Lucasfilm fans show strongest brand affinity for Disneyland Paris (14.69×), Boyd Holbrook (35.9×), and Guardians of the Galaxy (film) (10.8×) over the country average.

04

Where do Lucasfilm fans live in United States?

Lucasfilm fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lucasfilm fans also like?

Beyond Lucasfilm itself, the audience over-indexes on Boyd Holbrook (35.9×), Guardians of the Galaxy (film) (10.8×), Superman (2.45×), and Superhero fiction (9.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Lucasfilm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucasfilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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