Lumen Field Audience in United States

Lumen Field logo

Lumen Field has an estimated audience of 2,125,122 people in United States. 43.3% are female, 56.7% are male, average age 36.7. Top regions: Washington, California, Oregon. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

The average Lumen Field fan in United States is 36.7 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.83× the country average). Demographically, the Lumen Field audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Lumen Field fans

Demographic split for Lumen Field audience in United States
MetricValue
Female43.3%
Male56.7%
Average age36.7
Estimated audience size2,125,122

Audience persona

The typical Lumen Field fan in United States is more male, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Lumen Field in United States
RegionReachAffinity
Washington866,19820.32×
California230,3990.99×
Oregon104,2014.28×
Texas85,5850.47×
Florida57,5970.4×
New York51,6830.44×
Illinois32,3010.46×
Arizona27,3820.63×
Colorado24,4540.73×
Idaho23,7642.23×
New Jersey23,5970.44×
Ohio23,3120.36×
Pennsylvania23,1680.32×
Georgia22,4590.34×
North Carolina21,6750.34×
Virginia20,9060.4×
Michigan20,7320.37×
Minnesota19,7930.65×
Wisconsin18,4360.58×
Nevada17,5040.85×
Massachusetts14,7710.35×
Utah14,7340.77×
Missouri14,3250.42×
Tennessee13,9030.33×
Maryland13,5070.37×
Indiana13,5040.35×
Montana10,7291.82×
South Carolina9,7830.31×
Hawaii9,4941.04×
Alaska8,8171.94×
Kentucky8,6590.33×
Kansas7,9960.48×
Iowa7,8250.45×
Louisiana7,8230.29×
Alabama7,5490.25×
Oklahoma7,4880.32×
Connecticut7,3090.34×
New Mexico5,8780.55×
Nebraska5,2150.49×
Arkansas5,0090.29×
Mississippi4,9560.28×
Washington, District of Columbia3,1720.5×
North Dakota2,6770.61×
West Virginia2,3720.24×
New Hampshire2,1250.25×
South Dakota2,0620.42×
Rhode Island1,9340.29×
Wyoming1,9190.61×
Delaware1,8380.31×
Maine1,6500.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lumen Field audience
BrandAffinityCategory
Goop11.83×Internet & Social Media
Governor of Michigan14.58×Politics & Society
Mathcore14.71×Music & Radio
Grinch7.17×Movies & TV
Hipster15.93×Politics & Society
Wok10.59×Food & Beverages
Google Home9.76×Technology & Electronics
Harlow17.14×Travel & Leisure
Fairy godmother10.69×Literature
No Escape (1994 film)16.08×Movies & TV
Elsword22.07×Games
Vocal harmony5.94×Music & Radio
Hibachi10.29×Food & Beverages
La Jolla10.73×Travel & Leisure
headspace10.49×Health
Guitarist (magazine)12.82×Music & Radio
Historic site4.73×Arts & Culture
TV Fanatic11.34×Movies & TV
Grace Slick9.02×Music & Radio
El Paso County, Colorado13.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lumen Field audience
TraitClusterScore
ExtroversionTHRILL1.09
Risk AppetiteTHRILL1.05
Social Media UsageJOY1.03
LGBTQ+ IdentityOPEN0.98
Sports ActivityPOWER0.97
Early Adopter MentalityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for Lumen Field
CountryShare
United States76.3%
Brazil3.9%
Canada3.8%

See Lumen Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Lumen Field have in United States?

Lumen Field has an estimated audience of 2,125,122 people in United States, concentrated in Washington and California.

What is the gender split and age of Lumen Field fans?

43.3% of Lumen Field fans are female, 56.7% are male, with an average age of 36.7 years.

Which brands do Lumen Field fans like most?

Lumen Field fans show strongest brand affinity for Goop (11.83×), Governor of Michigan (14.58×), and Mathcore (14.71×) over the country average.

Where do Lumen Field fans live in United States?

Lumen Field fans in United States are most concentrated in Washington (reach 866,198), California (reach 230,399), and Oregon (reach 104,201). These three regions account for the largest share of the active audience.

What other brands do Lumen Field fans also like?

Beyond Lumen Field itself, the audience over-indexes on Governor of Michigan (14.58×), Mathcore (14.71×), Grinch (7.17×), and Hipster (15.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lumen Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.