Rascasse Audience Intelligence

Lumen Field Audience in United States

A data profile of the people who buy, follow and care about Lumen Field in United States — modelled from more than twelve digital signal sources. Lumen Field has an estimated audience of 1,885,467 people in United States.

#28among Stadium in United States#1190among POI in United States#1339in Sports

The average Lumen Field fan in United States is 36.5 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Oregon.

Top brand affinities include NFL, Mixed martial arts, Russell Wilson, with strongest over-indexing on NFL (1.62× the country average).

Demographically, the Lumen Field audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lumen Field fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lumen Field profile in United States.

Audience size
1.9M
in United States
Gender
39.6%♀
60.4% male
Age
36.5
average years
Country rank
#14923
POI in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lumen Field fans

39.6% are female, 60.4% are male, average age 36.5.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Lumen Field audience in United States
MetricValue
Female39.6%
Male60.4%
Average age36.5
Estimated audience size1,885,467
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Lumen Field audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

75.5%

of the worldwide Lumen Field audience comes from United States.

Worldwide audience distribution share by country for Lumen Field
CountryShare
United States75.5%
Canada4.1%
Argentina2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lumen Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Lumen Field fans by region: top regions in United States
#RegionReachAffinity×
01Washington~900K19.83×
02Oregon~100K4.98×
03Idaho~30K2.58×
04Montana~10K1.91×
05Alaska~8K1.84×
06Hawaii~10K1.43×
07Utah~20K1.10×
08Nevada~20K1.05×
09Colorado~30K0.99×
10California~200K0.95×
11Kansas~10K0.86×
12North Dakota~4K0.85×
13Wyoming~3K0.85×
14New Mexico~9K0.83×
15South Dakota~4K0.83×
16Washington, District of Columbia~5K0.82×
17Illinois~60K0.81×
18Nebraska~8K0.79×
19Minnesota~20K0.78×
20Florida~100K0.77×
21Missouri~30K0.76×
22Iowa~10K0.74×
23New Jersey~40K0.73×
24Virginia~40K0.73×
25Wisconsin~20K0.71×
26Maryland~30K0.70×
27Massachusetts~30K0.68×
28Connecticut~10K0.68×
29Rhode Island~5K0.67×
30Delaware~4K0.67×
31Arizona~30K0.66×
32New York~80K0.64×
33Michigan~40K0.63×
34Louisiana~20K0.63×
35New Hampshire~5K0.63×
36Ohio~40K0.62×
37North Carolina~40K0.62×
38Arkansas~10K0.62×
39Kentucky~20K0.61×
40Maine~5K0.61×
41Pennsylvania~40K0.59×
42South Carolina~20K0.59×
43West Virginia~6K0.58×
44Oklahoma~10K0.57×
45Mississippi~10K0.57×
46Alabama~10K0.50×
47Texas~80K0.46×
48Indiana~20K0.45×
49Tennessee~20K0.44×
50Georgia~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Lumen Field, United States
0.40×1.00×19.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lumen Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lumen Field audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.64×
02Dak PrescottSports3.28×
03StadiumSports3.03×
04LSU Tigers footballSports2.95×
05World SeriesSports2.85×
06Seattle SeahawksSports2.25×
07Minnesota TimberwolvesSports2.25×
08Aaron RodgersSports2.03×
09Monday Night FootballSports1.95×
10Houston RocketsSports1.91×
11Anime conventionLiterature1.84×
12CBS SportsMovies & TV1.78×
13Mixed martial artsSports1.76×
14FandomLiterature1.64×
15NFLSports1.62×
16NBA playoffsSports1.57×
17Buffalo BillsSports1.57×
18Super BowlSports1.55×
19NBA FinalsSports1.54×
20Golden State WarriorsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lumen Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lumen Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.17×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lumen Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lumen Field have in United States?

Lumen Field has an estimated audience of 1,885,467 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Lumen Field fans?

39.6% of Lumen Field fans are female, 60.4% are male, with an average age of 36.5 years.

03

Which brands do Lumen Field fans like most?

Lumen Field fans show strongest brand affinity for NFL (1.62×), Mixed martial arts (1.76×), and Russell Wilson (3.64×) over the country average.

04

Where do Lumen Field fans live in United States?

Lumen Field fans in United States are most concentrated in Washington (reach ~900K), California (reach ~200K), and Oregon (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lumen Field fans also like?

Beyond Lumen Field itself, the audience over-indexes on Mixed martial arts (1.76×), Russell Wilson (3.64×), CBS Sports (1.78×), and Seattle Seahawks (2.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lumen Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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