Rascasse Audience Intelligence

Macaroni and cheese Audience in United States

A data profile of the people who buy, follow and care about Macaroni and cheese in United States — modelled from more than twelve digital signal sources. Macaroni and cheese has an estimated audience of 5,387,238 people in United States.

#38among Dish in United States#3597among Topic in United States#433in Food & Beverages

The average Macaroni and cheese fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Subway, McDonald's, with strongest over-indexing on Pizza Hut (2.33× the country average).

Demographically, the Macaroni and cheese audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macaroni and cheese fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macaroni and cheese profile in United States.

Audience size
5.4M
in United States
Gender
69.4%♀
30.6% male
Age
41.3
average years
Country rank
#6247
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macaroni and cheese fans

69.4% are female, 30.6% are male, average age 41.3.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Macaroni and cheese audience in United States
MetricValue
Female69.4%
Male30.6%
Average age41.3
Estimated audience size5,387,238
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Macaroni and cheese audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Macaroni and cheese audience comes from United States.

Worldwide audience distribution share by country for Macaroni and cheese
CountryShare
United States65.0%
United Kingdom5.4%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macaroni and cheese audience in United States is strongest.

Fig. 05

Top regions by affinity

Macaroni and cheese fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.22×
02Connecticut~60K1.19×
03South Carolina~100K1.18×
04New York~400K1.17×
05Pennsylvania~200K1.15×
06Michigan~200K1.15×
07New Hampshire~20K1.15×
08Maine~20K1.13×
09New Jersey~200K1.11×
10Massachusetts~100K1.10×
11Wisconsin~90K1.10×
12Virginia~100K1.08×
13Maryland~100K1.08×
14North Carolina~200K1.06×
15Oregon~70K1.06×
16Washington~100K1.05×
17Rhode Island~20K1.03×
18Delaware~20K1.03×
19Ohio~200K1.02×
20Georgia~200K1.02×
21Colorado~90K1.02×
22Kansas~40K1.02×
23Indiana~100K1.01×
24Missouri~90K1.01×
25Florida~400K1.00×
26Illinois~200K1.00×
27Iowa~40K1.00×
28Nebraska~30K0.99×
29Minnesota~80K0.98×
30North Dakota~10K0.98×
31Alabama~70K0.97×
32Utah~50K0.96×
33Kentucky~60K0.95×
34West Virginia~20K0.95×
35Alaska~10K0.94×
36Texas~400K0.93×
37Louisiana~60K0.93×
38Idaho~30K0.93×
39Montana~10K0.93×
40Arizona~100K0.92×
41Oklahoma~50K0.92×
42New Mexico~20K0.92×
43Mississippi~40K0.91×
44Arkansas~40K0.91×
45Tennessee~100K0.90×
46South Dakota~10K0.89×
47California~500K0.88×
48Washington, District of Columbia~10K0.85×
49Nevada~40K0.82×
50Hawaii~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Macaroni and cheese, United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macaroni and cheese audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macaroni and cheese audience
#·InterestCategoryAffinity×
01Pizza HutFood & Beverages2.33×
02Microwave ovenHome & Garden2.32×
03SubwayFood & Beverages1.95×
04KitchenwareHome & Garden1.92×
05Real propertyHome & Garden1.91×
06CheeseFood & Beverages1.88×
07Discount storesShopping1.82×
08LunchFood & Beverages1.74×
09Organic foodFood & Beverages1.70×
10BreakfastFood & Beverages1.70×
11SupermarketShopping1.67×
12McDonald'sFood & Beverages1.66×
13DinnerFood & Beverages1.66×
14NostalgiaHome & Garden1.66×
15Panda ExpressFood & Beverages1.61×
16Snack foodFood & Beverages1.61×
17TMZInternet & Social Media1.60×
18Domino's PizzaFood & Beverages1.60×
19Burger KingFood & Beverages1.55×
20CocktailFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macaroni and cheese audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macaroni and cheese audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
Family OrientationCONSERVATISM1.43×
Career OrientationPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macaroni and cheese audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macaroni and cheese have in United States?

Macaroni and cheese has an estimated audience of 5,387,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Macaroni and cheese fans?

69.4% of Macaroni and cheese fans are female, 30.6% are male, with an average age of 41.3 years.

03

Which brands do Macaroni and cheese fans like most?

Macaroni and cheese fans show strongest brand affinity for Pizza Hut (2.33×), Subway (1.95×), and McDonald's (1.66×) over the country average.

04

Where do Macaroni and cheese fans live in United States?

Macaroni and cheese fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Macaroni and cheese fans also like?

Beyond Macaroni and cheese itself, the audience over-indexes on Subway (1.95×), McDonald's (1.66×), Organic food (1.7×), and Cheese (1.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Macaroni and cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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