Macaroni and cheese Audience in United States

Macaroni and cheese logo

Macaroni and cheese has an estimated audience of 5,387,238 people in United States. 69.4% are female, 30.6% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Unique Gifts, Layne Staley, Picnic, Cockpit.

The average Macaroni and cheese fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Unique Gifts, Layne Staley, with strongest over-indexing on Jingoism (1.51× the country average). Demographically, the Macaroni and cheese audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Macaroni and cheese fans

Demographic split for Macaroni and cheese audience in United States
MetricValue
Female69.4%
Male30.6%
Average age41.3
Estimated audience size5,387,238

Audience persona

The typical Macaroni and cheese fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Macaroni and cheese in United States
RegionReachAffinity
California521,6200.88×
Texas419,9970.91×
Florida389,3291.07×
New York360,9841.2×
Pennsylvania212,8321.17×
Ohio180,1701.09×
Illinois177,4740.99×
North Carolina176,1011.09×
Michigan175,5481.25×
Georgia172,1321.04×
New Jersey147,3071.08×
Virginia143,1771.09×
Massachusetts115,0391.08×
Washington113,3881.05×
Tennessee104,6520.97×
Arizona103,5400.94×
Indiana103,4741.05×
Maryland99,0691.07×
South Carolina96,8351.19×
Missouri91,2071.05×
Wisconsin90,7801.12×
Colorado86,4341.02×
Minnesota78,1461.01×
Alabama73,4210.98×
Oregon65,4961.06×
Connecticut64,5541.19×
Kentucky62,9200.93×
Louisiana61,0130.88×
Oklahoma55,8920.93×
Iowa45,1001.02×
Utah44,4760.92×
Nevada44,1290.85×
Kansas42,8591.01×
Arkansas39,7060.89×
Mississippi39,1410.88×
Idaho25,4000.94×
New Hampshire24,9361.17×
New Mexico24,7390.92×
Nebraska24,5980.91×
West Virginia24,3190.97×
Maine22,2261.15×
Hawaii17,8690.77×
Rhode Island17,4061.02×
Delaware14,7120.99×
Washington, District of Columbia14,1690.88×
Montana13,4070.9×
Vermont10,6601.13×
North Dakota9,9710.9×
Alaska9,8190.85×
South Dakota9,6330.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Macaroni and cheese audience
BrandAffinityCategory
Jingoism1.51×Politics & Society
Unique Gifts1.51×Shopping
Layne Staley2.13×Music & Radio
Picnic1.86×Kids & Family
Cockpit2.49×Travel & Leisure
Hebe1.72×Home & Garden
Arnold Palmer1.53×Sports
Hattiesburg, Mississippi2.47×Travel & Leisure
Final Fantasy VII (Famicom)3.3×Games
Brunello Cucinelli1.74×Fashion & Accessoires
MeatEater1.72×Movies & TV
Software widget3.22×Technology & Electronics
Superintendent (education)2.04×Business & Career
Voltron: Legendary Defender3.29×Movies & TV
American's Got Talent1.67×Movies & TV
Cockpit1.84×Travel & Leisure
Chiropractic education2.26×Business & Career
Waterford1.73×Travel & Leisure
The Haunted2.24×Music & Radio
Heavy hauler2.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Macaroni and cheese audience
TraitClusterScore
IndulgenceJOY1.35
Family OrientationCONSERVATISM1.29
Urban LifestyleOPEN1.28
Price SensitivityPREMIUM1.18
Convenience OrientationPREMIUM1.16
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Macaroni and cheese
CountryShare
United States65.8%
United Kingdom5.4%
Canada4.0%

See Macaroni and cheese audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Macaroni and cheese have in United States?

Macaroni and cheese has an estimated audience of 5,387,238 people in United States, concentrated in California and Texas.

What is the gender split and age of Macaroni and cheese fans?

69.4% of Macaroni and cheese fans are female, 30.6% are male, with an average age of 41.3 years.

Which brands do Macaroni and cheese fans like most?

Macaroni and cheese fans show strongest brand affinity for Jingoism (1.51×), Unique Gifts (1.51×), and Layne Staley (2.13×) over the country average.

Where do Macaroni and cheese fans live in United States?

Macaroni and cheese fans in United States are most concentrated in California (reach 521,620), Texas (reach 419,997), and Florida (reach 389,329). These three regions account for the largest share of the active audience.

What other brands do Macaroni and cheese fans also like?

Beyond Macaroni and cheese itself, the audience over-indexes on Unique Gifts (1.51×), Layne Staley (2.13×), Picnic (1.86×), and Cockpit (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Macaroni and cheese. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.