Mail Online Audience in United States

Mail Online has an estimated audience of 667,931 people in United States. 59.0% are female, 41.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Jean Paul Gaultier, Cardi B, Eyelash extensions, Designer clothing, Tory Burch.

The average Mail Online fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jean Paul Gaultier, Cardi B, Eyelash extensions, with strongest over-indexing on Jean Paul Gaultier (44.12× the country average). Demographically, the Mail Online audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Mail Online fans

Demographic split for Mail Online audience in United States
MetricValue
Female59.0%
Male41.0%
Average age34.1
Estimated audience size667,931

Audience persona

The typical Mail Online fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Mail Online in United States
RegionReachAffinity
California90,3451.23×
Texas66,2121.15×
Florida60,7551.34×
New York51,9391.39×
Pennsylvania24,2001.08×
Massachusetts22,3201.7×
Virginia22,0151.35×
Illinois21,1720.95×
Georgia21,1551.03×
New Jersey19,0191.12×
North Carolina17,9610.89×
Washington17,7741.33×
Arizona17,3421.27×
Ohio16,6950.81×
Michigan16,6570.95×
Tennessee14,5601.09×
South Carolina12,3901.23×
Minnesota11,3741.19×
Connecticut11,2991.69×
Maryland11,2570.98×
Missouri11,0291.02×
Indiana10,1810.83×
Colorado10,1010.96×
Wisconsin8,4130.84×
Kentucky7,3080.87×
Louisiana7,0360.82×
Alabama6,8120.73×
Oregon6,5020.85×
Oklahoma5,7200.77×
Nevada5,6450.87×
Hawaii5,1021.78×
Arkansas5,0340.91×
Kansas4,4900.85×
Mississippi3,5610.65×
Utah3,4470.58×
Iowa2,9790.54×
Alaska2,8862.02×
Washington, District of Columbia2,5541.27×
West Virginia2,3870.77×
New Mexico2,3000.69×
Maine2,2060.92×
Rhode Island2,1311×
Delaware2,1261.15×
Nebraska2,0520.61×
Idaho1,8580.55×
New Hampshire1,7980.68×
Vermont1,2881.1×
South Dakota1,2750.83×
North Dakota9650.7×
Montana7990.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mail Online audience
BrandAffinityCategory
Jean Paul Gaultier44.12×Fashion & Accessoires
Cardi B10.96×Music & Radio
Eyelash extensions8.78×Beauty & Wellness
Designer clothing8.16×Fashion & Accessoires
Tory Burch8.73×Fashion & Accessoires
Makeup Tutorials7.45×Beauty & Wellness
Natural skin care6.12×Beauty & Wellness
Philadelphia Union28.03×Sports
Uniqlo8.02×Shopping
Balenciaga8.11×Fashion & Accessoires
Urban Outfitters6.07×Shopping
Marc Jacobs9.58×Fashion & Accessoires
Artificial nails7.08×Beauty & Wellness
Net-a-Porter8.7×Shopping
Drake7.45×Music & Radio
Nicki Minaj7.12×Music & Radio
Louis Vuitton4.74×Fashion & Accessoires
Foot Locker6.19×Shopping
Nike4.13×Fashion & Accessoires
Hermès7.27×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mail Online audience
TraitClusterScore
Luxury OrientationPREMIUM4.06
Quality AwarenessPREMIUM3.34
Price SensitivityPREMIUM2.14
Early Adopter MentalityPOWER2.12
Design AffinityPREMIUM1.93
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Mail Online
CountryShare
United Kingdom71.3%
Ireland9.6%
United States3.5%

See Mail Online audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Mail Online have in United States?

Mail Online has an estimated audience of 667,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Mail Online fans?

59.0% of Mail Online fans are female, 41.0% are male, with an average age of 34.1 years.

Which brands do Mail Online fans like most?

Mail Online fans show strongest brand affinity for Jean Paul Gaultier (44.12×), Cardi B (10.96×), and Eyelash extensions (8.78×) over the country average.

Where do Mail Online fans live in United States?

Mail Online fans in United States are most concentrated in California (reach 90,345), Texas (reach 66,212), and Florida (reach 60,755). These three regions account for the largest share of the active audience.

What other brands do Mail Online fans also like?

Beyond Mail Online itself, the audience over-indexes on Cardi B (10.96×), Eyelash extensions (8.78×), Designer clothing (8.16×), and Tory Burch (8.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mail Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.