Mail Online Audience in United States
Mail Online has an estimated audience of 667,931 people in United States. 59.0% are female, 41.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Whataburger, Bank account, Jingoism, Box lacrosse.
The average Mail Online fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Whataburger, Bank account, with strongest over-indexing on Mothercare (5.88× the country average). Demographically, the Mail Online audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Mail Online fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 34.1 |
| Estimated audience size | 667,931 |
Audience persona
The typical Mail Online fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,345 | 1.23× |
| Texas | 66,212 | 1.15× |
| Florida | 60,755 | 1.34× |
| New York | 51,939 | 1.39× |
| Pennsylvania | 24,200 | 1.08× |
| Massachusetts | 22,320 | 1.7× |
| Virginia | 22,015 | 1.35× |
| Illinois | 21,172 | 0.95× |
| Georgia | 21,155 | 1.03× |
| New Jersey | 19,019 | 1.12× |
| North Carolina | 17,961 | 0.89× |
| Washington | 17,774 | 1.33× |
| Arizona | 17,342 | 1.27× |
| Ohio | 16,695 | 0.81× |
| Michigan | 16,657 | 0.95× |
| Tennessee | 14,560 | 1.09× |
| South Carolina | 12,390 | 1.23× |
| Minnesota | 11,374 | 1.19× |
| Connecticut | 11,299 | 1.69× |
| Maryland | 11,257 | 0.98× |
| Missouri | 11,029 | 1.02× |
| Indiana | 10,181 | 0.83× |
| Colorado | 10,101 | 0.96× |
| Wisconsin | 8,413 | 0.84× |
| Kentucky | 7,308 | 0.87× |
| Louisiana | 7,036 | 0.82× |
| Alabama | 6,812 | 0.73× |
| Oregon | 6,502 | 0.85× |
| Oklahoma | 5,720 | 0.77× |
| Nevada | 5,645 | 0.87× |
| Hawaii | 5,102 | 1.78× |
| Arkansas | 5,034 | 0.91× |
| Kansas | 4,490 | 0.85× |
| Mississippi | 3,561 | 0.65× |
| Utah | 3,447 | 0.58× |
| Iowa | 2,979 | 0.54× |
| Alaska | 2,886 | 2.02× |
| Washington, District of Columbia | 2,554 | 1.27× |
| West Virginia | 2,387 | 0.77× |
| New Mexico | 2,300 | 0.69× |
| Maine | 2,206 | 0.92× |
| Rhode Island | 2,131 | 1× |
| Delaware | 2,126 | 1.15× |
| Nebraska | 2,052 | 0.61× |
| Idaho | 1,858 | 0.55× |
| New Hampshire | 1,798 | 0.68× |
| Vermont | 1,288 | 1.1× |
| South Dakota | 1,275 | 0.83× |
| North Dakota | 965 | 0.7× |
| Montana | 799 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.88× | Kids & Family |
| Whataburger | 3.06× | Food & Beverages |
| Bank account | 3.74× | Business & Career |
| Jingoism | 2.9× | Politics & Society |
| Box lacrosse | 8.78× | Sports |
| Commercial mortgage | 5.97× | Business & Career |
| UK garage | 4.83× | Music & Radio |
| Graham Greene | 4.79× | Literature |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 8.82× | Politics & Society |
| Overtone | 7.45× | Beauty & Wellness |
| Austin360 | 10.54× | Sports |
| Brittney Griner | 5.71× | Sports |
| WAOW | 12.46× | Movies & TV |
| Ellen Burstyn | 6.24× | Movies & TV |
| Waterford | 5.88× | Travel & Leisure |
| English literature | 4.33× | Literature |
| Thom Browne | 5.65× | Fashion & Accessoires |
| Judge Dredd (film) | 6.96× | Movies & TV |
| Divergent series | 7.21× | Movies & TV |
| Lion of Judah | 8.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.06 |
| Quality Awareness | PREMIUM | 3.34 |
| Price Sensitivity | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 2.12 |
| Design Affinity | PREMIUM | 1.93 |
| Indulgence | JOY | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 71.3% |
| Ireland | 9.6% |
| United States | 3.5% |
See Mail Online audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Mail Online have in United States?
Mail Online has an estimated audience of 667,931 people in United States, concentrated in California and Texas.
What is the gender split and age of Mail Online fans?
59.0% of Mail Online fans are female, 41.0% are male, with an average age of 34.1 years.
Which brands do Mail Online fans like most?
Mail Online fans show strongest brand affinity for Mothercare (5.88×), Whataburger (3.06×), and Bank account (3.74×) over the country average.
Where do Mail Online fans live in United States?
Mail Online fans in United States are most concentrated in California (reach 90,345), Texas (reach 66,212), and Florida (reach 60,755). These three regions account for the largest share of the active audience.
What other brands do Mail Online fans also like?
Beyond Mail Online itself, the audience over-indexes on Whataburger (3.06×), Bank account (3.74×), Jingoism (2.9×), and Box lacrosse (8.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mail Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.