Rascasse Audience Intelligence

Mail Online Audience in United States

A data profile of the people who buy, follow and care about Mail Online in United States — modelled from more than twelve digital signal sources. Mail Online has an estimated audience of 663,588 people in United States.

#981among Website / Newspaper / Magazine in United States#245in News

The average Mail Online fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Artificial nails, BB cream, Drop shipping, with strongest over-indexing on Artificial nails (10.09× the country average).

Demographically, the Mail Online audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mail Online fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Artificial nails.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mail Online profile in United States.

Audience size
664K
in United States
Gender
59.0%♀
41.0% male
Age
34.1
average years
Country rank
#30863
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mail Online

59.0% are female, 41.0% are male, average age 34.1.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Mail Online audience in United States
MetricValue
Female59.0%
Male41.0%
Average age34.1
Estimated audience size663,588
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Mail Online audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3914%
40-4913%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Mail Online audience comes from United States.

Worldwide audience distribution share by country for Mail Online
CountryShare
United Kingdom71.1%
Ireland9.8%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mail Online audience in United States is strongest.

Fig. 05

Top regions by affinity

Mail Online fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.94×
02Connecticut~10K1.86×
03Hawaii~5K1.78×
04Massachusetts~20K1.60×
05Virginia~20K1.37×
06Arizona~20K1.36×
07New York~50K1.33×
08Minnesota~10K1.30×
09Florida~60K1.29×
10Washington~20K1.24×
11Washington, District of Columbia~2K1.24×
12Vermont~1K1.23×
13Delaware~2K1.22×
14South Carolina~10K1.18×
15California~80K1.14×
16Texas~60K1.10×
17New Jersey~20K1.10×
18Pennsylvania~20K1.03×
19Tennessee~10K1.02×
20Maryland~10K1.01×
21Michigan~20K0.99×
22Arkansas~5K0.98×
23Maine~2K0.98×
24Missouri~10K0.97×
25Kansas~5K0.96×
26Georgia~20K0.95×
27Colorado~10K0.94×
28Rhode Island~2K0.94×
29Illinois~20K0.93×
30Kentucky~8K0.90×
31North Carolina~20K0.88×
32Louisiana~7K0.87×
33South Dakota~1K0.84×
34Oregon~6K0.83×
35Nevada~5K0.82×
36North Dakota~1K0.81×
37Wisconsin~8K0.77×
38West Virginia~2K0.77×
39Alabama~7K0.76×
40New Hampshire~2K0.75×
41Ohio~20K0.74×
42Utah~4K0.74×
43Indiana~9K0.73×
44Oklahoma~5K0.73×
45New Mexico~2K0.72×
46Montana~1K0.72×
47Iowa~4K0.69×
48Idaho~2K0.65×
49Mississippi~3K0.63×
50Nebraska~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Mail Online, United States
0.62×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mail Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mail Online audience
#·InterestCategoryAffinity×
01Alexander McQueen (brand)Fashion & Accessoires15.74×
02BB creamBeauty & Wellness10.54×
03Artificial nailsBeauty & Wellness10.09×
04Acne StudiosFashion & Accessoires9.52×
05Marc JacobsFashion & Accessoires6.72×
06Permanent makeupBeauty & Wellness6.68×
07High-net-worth individualBusiness & Career6.35×
08Drop shippingShopping5.82×
09Air JordanFashion & Accessoires5.70×
10Eyelash extensionsBeauty & Wellness5.56×
11BalenciagaFashion & Accessoires5.19×
12Cardi BMusic & Radio5.02×
13Tory BurchFashion & Accessoires4.73×
14Designer clothingFashion & Accessoires3.98×
15IKEAHome & Garden3.86×
16NordstromShopping3.42×
17HandbagsFashion & Accessoires3.22×
18CocktailFood & Beverages2.65×
19Beauty salonsBeauty & Wellness2.62×
20Home improvementHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mail Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mail Online audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM4.37×
Quality AwarenessPREMIUM2.79×
IndulgenceJOY2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mail Online audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.73×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mail Online have in United States?

Mail Online has an estimated audience of 663,588 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mail Online fans?

59.0% of Mail Online fans are female, 41.0% are male, with an average age of 34.1 years.

03

Which brands do Mail Online fans like most?

Mail Online fans show strongest brand affinity for Artificial nails (10.09×), BB cream (10.54×), and Drop shipping (5.82×) over the country average.

04

Where do Mail Online fans live in United States?

Mail Online fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mail Online fans also like?

Beyond Mail Online itself, the audience over-indexes on BB cream (10.54×), Drop shipping (5.82×), IKEA (3.86×), and Permanent makeup (6.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Mail Online audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mail Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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