Rascasse Audience Intelligence

Malus Audience in United States

A data profile of the people who buy, follow and care about Malus in United States — modelled from more than twelve digital signal sources. Malus has an estimated audience of 310,181 people in United States.

#58among Vegetable in United States#13328among Topic in United States#2457in Food & Beverages

The average Malus fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pizza Hut, Discount stores, QVC, with strongest over-indexing on Pizza Hut (3.31× the country average).

Demographically, the Malus audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malus fan in United States is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malus profile in United States.

Audience size
310K
in United States
Gender
73.1%♀
26.9% male
Age
38.7
average years
Country rank
#47513
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malus fans

73.1% are female, 26.9% are male, average age 38.7.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Malus audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.7
Estimated audience size310,181
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Malus audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Malus audience comes from United States.

Worldwide audience distribution share by country for Malus
CountryShare
Italy17.3%
United States17.2%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malus audience in United States is strongest.

Fig. 05

Top regions by affinity

Malus fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K1.59×
02Massachusetts~9K1.51×
03Maine~1K1.32×
04Oregon~4K1.23×
05Michigan~10K1.17×
06Minnesota~5K1.16×
07Wisconsin~5K1.13×
08New Hampshire~1K1.13×
09Vermont<1K1.13×
10Idaho~2K1.10×
11Alaska<1K1.10×
12California~40K1.09×
13New York~20K1.08×
14Connecticut~3K1.06×
15Utah~3K1.06×
16Montana<1K1.06×
17North Dakota<1K1.05×
18Illinois~10K1.04×
19Colorado~5K1.04×
20South Dakota<1K1.03×
21Pennsylvania~10K1.02×
22Iowa~3K1.00×
23Ohio~9K0.99×
24Rhode Island<1K0.99×
25Washington, District of Columbia<1K0.99×
26Indiana~6K0.98×
27Hawaii~1K0.96×
28New Jersey~7K0.95×
29Virginia~7K0.95×
30Kansas~2K0.95×
31Nebraska~1K0.95×
32West Virginia~1K0.95×
33Arkansas~2K0.94×
34Delaware<1K0.94×
35New Mexico~1K0.93×
36Maryland~5K0.92×
37Missouri~5K0.92×
38Louisiana~4K0.91×
39Oklahoma~3K0.90×
40Kentucky~3K0.89×
41Mississippi~2K0.87×
42North Carolina~8K0.86×
43Nevada~3K0.85×
44Alabama~4K0.83×
45Tennessee~5K0.81×
46South Carolina~4K0.81×
47Georgia~8K0.79×
48Arizona~5K0.77×
49Texas~20K0.69×
50Florida~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Malus, United States
0.62×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malus audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages5.87×
02Garden centreHome & Garden5.49×
03QVCMovies & TV5.04×
04Non-alcoholic beverageFood & Beverages5.03×
05Weather forecastingHome & Garden4.80×
06Potato chipFood & Beverages4.53×
07HypermarketShopping4.30×
08Discount storesShopping4.00×
09Microwave ovenHome & Garden3.90×
10Sustainable energyHome & Garden3.83×
11Renewable energyBusiness & Career3.79×
12FedExBusiness & Career3.64×
13Pizza HutFood & Beverages3.31×
14Solar energyHome & Garden2.80×
15SubwayFood & Beverages2.64×
16Shopping mallsShopping2.62×
17Domino's PizzaFood & Beverages2.52×
18Mortgage loansBusiness & Career2.18×
19PinterestInternet & Social Media1.89×
20McDonald'sFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.66×
Family OrientationCONSERVATISM2.67×
Price SensitivityPREMIUM2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malus audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
Need for SecurityCONSERVATISM0.72×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malus have in United States?

Malus has an estimated audience of 310,181 people in United States, concentrated in California and New York.

02

What is the gender split and age of Malus fans?

73.1% of Malus fans are female, 26.9% are male, with an average age of 38.7 years.

03

Which brands do Malus fans like most?

Malus fans show strongest brand affinity for Pizza Hut (3.31×), Discount stores (4×), and QVC (5.04×) over the country average.

04

Where do Malus fans live in United States?

Malus fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Malus fans also like?

Beyond Malus itself, the audience over-indexes on Discount stores (4×), QVC (5.04×), Mineral water (5.87×), and FedEx (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Malus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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