Malus Audience in United States

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Malus has an estimated audience of 310,181 people in United States. 73.1% are female, 26.9% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Do it yourself (DIY), Pizza Hut, Microwave oven, Mineral water, United Parcel Service.

The average Malus fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Do it yourself (DIY), Pizza Hut, Microwave oven, with strongest over-indexing on Do it yourself (DIY) (1.89× the country average). Demographically, the Malus audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Malus fans

Demographic split for Malus audience in United States
MetricValue
Female73.1%
Male26.9%
Average age38.7
Estimated audience size310,181

Audience persona

The typical Malus fan in United States is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Malus in United States
RegionReachAffinity
California37,4831.1×
New York20,0891.16×
Texas16,6710.63×
Illinois11,7371.14×
Pennsylvania11,3031.08×
Florida10,6780.51×
Michigan10,6661.32×
Washington10,3581.66×
Ohio9,7791.02×
Massachusetts9,1961.5×
New Jersey7,5790.96×
North Carolina7,0440.75×
Virginia6,7830.9×
Georgia6,6910.7×
Wisconsin6,1051.31×
Indiana5,8311.03×
Colorado5,7261.17×
Minnesota5,6421.27×
Oregon4,7101.32×
Maryland4,7050.88×
Missouri4,5800.92×
Arizona4,1760.66×
Tennessee4,1290.66×
Louisiana3,7460.94×
Connecticut3,6031.16×
Utah3,2771.18×
Kentucky3,1400.81×
Alabama2,9890.69×
Iowa2,7891.09×
South Carolina2,6390.57×
Oklahoma2,6150.76×
Kansas2,2950.94×
Arkansas2,1930.86×
Idaho1,9731.27×
Maine1,6991.53×
Nevada1,6300.54×
New Hampshire1,5561.27×
Mississippi1,4450.57×
New Mexico1,3160.85×
Nebraska1,2430.8×
West Virginia1,1930.83×
Hawaii1,1400.85×
Montana9511.11×
Rhode Island9090.92×
Washington, District of Columbia8950.96×
South Dakota8531.19×
North Dakota7481.17×
Vermont7391.36×
Alaska6941.05×
Wyoming6431.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malus audience
BrandAffinityCategory
Do it yourself (DIY)1.89×Home & Garden
Pizza Hut2.19×Food & Beverages
Microwave oven3.33×Home & Garden
Mineral water4.4×Food & Beverages
United Parcel Service2.33×Business & Career
Hypermarket3.46×Shopping
Non-alcoholic beverage3.37×Food & Beverages
IKEA1.83×Home & Garden
Discount stores2.05×Shopping
FIFA World Cup1.62×Sports
T-Mobile1.59×Technology & Electronics
Organic food1.62×Food & Beverages
Etsy1.77×Fashion & Accessoires
Children's clothing2.34×Fashion & Accessoires
Subway1.64×Food & Beverages
Dunkin' Donuts2.16×Food & Beverages
Personal care1.65×Health
Nordstrom1.55×Shopping
Sephora1.58×Shopping
TMZ1.63×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malus audience
TraitClusterScore
Convenience OrientationPREMIUM2.21
Career OrientationPOWER2.08
DIY MentalityTHRILL1.72
Design AffinityPREMIUM1.68
Price SensitivityPREMIUM1.65
Community OrientationOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for Malus
CountryShare
Italy17.6%
United States17.5%
Germany9.7%

See Malus audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Malus have in United States?

Malus has an estimated audience of 310,181 people in United States, concentrated in California and New York.

What is the gender split and age of Malus fans?

73.1% of Malus fans are female, 26.9% are male, with an average age of 38.7 years.

Which brands do Malus fans like most?

Malus fans show strongest brand affinity for Do it yourself (DIY) (1.89×), Pizza Hut (2.19×), and Microwave oven (3.33×) over the country average.

Where do Malus fans live in United States?

Malus fans in United States are most concentrated in California (reach 37,483), New York (reach 20,089), and Texas (reach 16,671). These three regions account for the largest share of the active audience.

What other brands do Malus fans also like?

Beyond Malus itself, the audience over-indexes on Pizza Hut (2.19×), Microwave oven (3.33×), Mineral water (4.4×), and United Parcel Service (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.