Management Audience in United States

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Management has an estimated audience of 11,852,678 people in United States. 51.3% are female, 48.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Historic site, Wok.

The average Management fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.69× the country average). Demographically, the Management audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Management fans

Demographic split for Management audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size11,852,678

Audience persona

The typical Management fan in United States is balanced, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Management in United States
RegionReachAffinity
California1,614,2321.24×
Texas1,061,3931.04×
New York868,9721.31×
Florida854,6411.07×
Illinois457,8201.16×
Pennsylvania423,8771.06×
Georgia382,8481.05×
North Carolina376,8911.06×
Ohio374,0691.02×
New Jersey322,8921.07×
Virginia312,3431.08×
Michigan308,4591×
Massachusetts269,4291.15×
Washington264,8511.11×
Tennessee251,1141.06×
Arizona250,2691.03×
Indiana214,0640.99×
Colorado204,2361.09×
Maryland204,0551×
Missouri186,5830.98×
South Carolina170,5100.96×
Minnesota170,4251×
Wisconsin164,2900.92×
Oregon161,9111.19×
Kentucky159,1101.07×
Alabama150,4770.91×
Louisiana148,0950.97×
Connecticut139,9911.18×
Oklahoma128,8080.98×
Nevada114,0380.99×
Kansas106,5381.14×
Utah101,2330.95×
Arkansas91,6010.94×
Iowa86,5670.89×
Mississippi84,5630.87×
Idaho55,5360.93×
Nebraska54,8630.92×
New Mexico51,4230.87×
Washington, District of Columbia45,3471.27×
Hawaii45,1430.89×
New Hampshire44,4060.95×
West Virginia44,1730.8×
Maine41,6920.98×
Rhode Island38,9121.03×
Montana30,0580.91×
Delaware25,3370.77×
Alaska21,5630.85×
South Dakota21,4080.78×
North Dakota20,0020.82×
Vermont19,4320.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Management audience
BrandAffinityCategory
Goop14.69×Internet & Social Media
Governor of Michigan19.2×Politics & Society
Vocal harmony9.85×Music & Radio
Historic site8.54×Arts & Culture
Wok12.5×Food & Beverages
Grinch7.67×Movies & TV
Google Home10.92×Technology & Electronics
Hibachi12.88×Food & Beverages
Fairy godmother11.64×Literature
Hipster14.96×Politics & Society
headspace14.37×Health
Cherish (group)16.41×Music & Radio
Grace Slick12.78×Music & Radio
El Paso County, Colorado17.11×Travel & Leisure
Israel2.79×Travel & Leisure
No Escape (1994 film)14.83×Movies & TV
TV Fanatic13.48×Movies & TV
Guitarist (magazine)12.59×Music & Radio
Kikar HaShabbat17.45×News
Mathcore8.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Management audience
TraitClusterScore
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.22
ExtroversionTHRILL1.21
Social Media UsageJOY1.2
Career OrientationPOWER1.16
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Management
CountryShare
United States14.8%
Brazil4.0%
Germany3.9%

See Management audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Management have in United States?

Management has an estimated audience of 11,852,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Management fans?

51.3% of Management fans are female, 48.7% are male, with an average age of 41.8 years.

Which brands do Management fans like most?

Management fans show strongest brand affinity for Goop (14.69×), Governor of Michigan (19.2×), and Vocal harmony (9.85×) over the country average.

Where do Management fans live in United States?

Management fans in United States are most concentrated in California (reach 1,614,232), Texas (reach 1,061,393), and New York (reach 868,972). These three regions account for the largest share of the active audience.

What other brands do Management fans also like?

Beyond Management itself, the audience over-indexes on Governor of Michigan (19.2×), Vocal harmony (9.85×), Historic site (8.54×), and Wok (12.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.