Rascasse Audience Intelligence

Management Audience in United States

A data profile of the people who buy, follow and care about Management in United States — modelled from more than twelve digital signal sources. Management has an estimated audience of 11,852,678 people in United States.

#110among Field of study in United States#1980among Topic in United States#302in Business & Career

The average Management fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, University, Risk management, with strongest over-indexing on Google Drive (2.23× the country average).

Demographically, the Management audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Management fan in United States is balanced, around 41.8 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Management profile in United States.

Audience size
11.9M
in United States
Gender
51.3%♀
48.7% male
Age
41.8
average years
Country rank
#3011
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Management fans

51.3% are female, 48.7% are male, average age 41.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Management audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size11,852,678
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Management audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Management audience comes from United States.

Worldwide audience distribution share by country for Management
CountryShare
United States14.8%
Brazil4.0%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Management audience in United States is strongest.

Fig. 05

Top regions by affinity

Management fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.23×
02Washington, District of Columbia~40K1.17×
03California~1.5M1.16×
04Georgia~400K1.15×
05Oregon~200K1.15×
06Connecticut~100K1.14×
07Kansas~100K1.13×
08Illinois~400K1.08×
09Massachusetts~300K1.08×
10Florida~800K1.06×
11Pennsylvania~400K1.06×
12Virginia~300K1.05×
13Washington~300K1.05×
14Colorado~200K1.05×
15Kentucky~200K1.05×
16Texas~1M1.04×
17North Carolina~400K1.03×
18Tennessee~200K1.03×
19New Jersey~300K1.01×
20Maryland~200K1.01×
21Louisiana~200K1.01×
22Nevada~100K1.01×
23Arizona~200K1.00×
24Indiana~200K0.99×
25Missouri~200K0.99×
26Oklahoma~100K0.99×
27Arkansas~100K0.99×
28Maine~40K0.99×
29Rhode Island~40K0.99×
30Ohio~400K0.98×
31Michigan~300K0.98×
32South Carolina~200K0.97×
33Minnesota~200K0.97×
34New Hampshire~50K0.97×
35Alabama~200K0.96×
36Montana~30K0.96×
37Utah~100K0.95×
38Idaho~60K0.95×
39Vermont~20K0.95×
40Mississippi~90K0.93×
41Alaska~20K0.93×
42Wisconsin~200K0.92×
43Nebraska~50K0.92×
44Hawaii~50K0.91×
45South Dakota~30K0.91×
46North Dakota~20K0.91×
47Iowa~90K0.90×
48New Mexico~50K0.90×
49West Virginia~50K0.88×
50Delaware~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Management, United States
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Management audience
#·InterestCategoryAffinity×
01Project managementBusiness & Career2.63×
02Google DriveTechnology & Electronics2.23×
03Risk managementBusiness & Career2.23×
04Social media marketingBusiness & Career2.17×
05Compact carCars & Mobility2.17×
06Motivational speakingBusiness & Career2.04×
07Self-employmentBusiness & Career1.98×
08Credit unionBusiness & Career1.89×
09Political scienceBusiness & Career1.85×
10Career developmentBusiness & Career1.75×
11InnovationBusiness & Career1.68×
12UniversityBusiness & Career1.63×
13FundraisingBusiness & Career1.63×
14LodgingTravel & Leisure1.61×
15WalkingSports1.58×
16DrawingHome & Garden1.57×
17DoughFood & Beverages1.56×
18MeteorologyHome & Garden1.52×
19FacialBeauty & Wellness1.52×
20Talk radioMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.43×
Convenience OrientationPREMIUM1.38×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Management have in United States?

Management has an estimated audience of 11,852,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Management fans?

51.3% of Management fans are female, 48.7% are male, with an average age of 41.8 years.

03

Which brands do Management fans like most?

Management fans show strongest brand affinity for Google Drive (2.23×), University (1.63×), and Risk management (2.23×) over the country average.

04

Where do Management fans live in United States?

Management fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Management fans also like?

Beyond Management itself, the audience over-indexes on University (1.63×), Risk management (2.23×), Social media marketing (2.17×), and Drawing (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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