Management Audience in United States

Management logo

Management has an estimated audience of 11,852,678 people in United States. 51.3% are female, 48.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Google News.

The average Management fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (19.44× the country average). Demographically, the Management audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Management fans

Demographic split for Management audience in United States
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size11,852,678

Audience persona

The typical Management fan in United States is balanced, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Management in United States
RegionReachAffinity
California1,614,2321.24×
Texas1,061,3931.04×
New York868,9721.31×
Florida854,6411.07×
Illinois457,8201.16×
Pennsylvania423,8771.06×
Georgia382,8481.05×
North Carolina376,8911.06×
Ohio374,0691.02×
New Jersey322,8921.07×
Virginia312,3431.08×
Michigan308,459
Massachusetts269,4291.15×
Washington264,8511.11×
Tennessee251,1141.06×
Arizona250,2691.03×
Indiana214,0640.99×
Colorado204,2361.09×
Maryland204,055
Missouri186,5830.98×
South Carolina170,5100.96×
Minnesota170,425
Wisconsin164,2900.92×
Oregon161,9111.19×
Kentucky159,1101.07×
Alabama150,4770.91×
Louisiana148,0950.97×
Connecticut139,9911.18×
Oklahoma128,8080.98×
Nevada114,0380.99×
Kansas106,5381.14×
Utah101,2330.95×
Arkansas91,6010.94×
Iowa86,5670.89×
Mississippi84,5630.87×
Idaho55,5360.93×
Nebraska54,8630.92×
New Mexico51,4230.87×
Washington, District of Columbia45,3471.27×
Hawaii45,1430.89×
New Hampshire44,4060.95×
West Virginia44,1730.8×
Maine41,6920.98×
Rhode Island38,9121.03×
Montana30,0580.91×
Delaware25,3370.77×
Alaska21,5630.85×
South Dakota21,4080.78×
North Dakota20,0020.82×
Vermont19,4320.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Management audience
BrandAffinityCategory
Capital One19.44×Business & Career
Google Maps17.57×Internet & Social Media
Indeed.com16.7×Business & Career
CarGurus20.83×Cars & Mobility
Google News14.57×News
Enterprise Rent-A-Car14.92×Cars & Mobility
Circle K16.4×Shopping
DeviantArt16.44×Internet & Social Media
AccuWeather14.02×Home & Garden
Khan Academy18.11×Business & Career
ICloud20.16×Technology & Electronics
Aaron Rodgers13.73×Sports
Beetlejuice10.18×Movies & TV
Diane Keaton12.8×Movies & TV
Bruce Willis14.58×Movies & TV
Billy Bob Thornton16.74×Movies & TV
Apple Store13.47×Shopping
Jeff Bezos19.12×Business & Career
Kendra Scott17.5×Fashion & Accessoires
Blake Lively15.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Management audience
TraitClusterScore
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.22
ExtroversionTHRILL1.21
Social Media UsageJOY1.2
Career OrientationPOWER1.16
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Management
CountryShare
United States14.8%
Brazil4.0%
Germany3.9%

See Management audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Management have in United States?

Management has an estimated audience of 11,852,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Management fans?

51.3% of Management fans are female, 48.7% are male, with an average age of 41.8 years.

Which brands do Management fans like most?

Management fans show strongest brand affinity for Capital One (19.44×), Google Maps (17.57×), and Indeed.com (16.7×) over the country average.

Where do Management fans live in United States?

Management fans in United States are most concentrated in California (reach 1,614,232), Texas (reach 1,061,393), and New York (reach 868,972). These three regions account for the largest share of the active audience.

What other brands do Management fans also like?

Beyond Management itself, the audience over-indexes on Google Maps (17.57×), Indeed.com (16.7×), CarGurus (20.83×), and Google News (14.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.