Management Audience in Germany
Management has an estimated audience of 3,107,744 people in Germany. 51.5% are female, 48.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Cuba Gooding Jr., Inductive charging, Goop, Goosebumps (film).
The average Management fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Cuba Gooding Jr., Inductive charging, with strongest over-indexing on Goon (21.18× the country average). Demographically, the Management audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Management fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 40.0 |
| Estimated audience size | 3,107,744 |
Audience persona
The typical Management fan in Germany is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 734,551 | 1.08× |
| Bayern | 531,275 | 1.06× |
| Baden-Württemberg | 434,207 | 1.02× |
| Hessen | 312,393 | 1.32× |
| Niedersachsen | 286,355 | 0.95× |
| Berlin | 217,521 | 1.57× |
| Sachsen | 148,987 | 0.98× |
| Rheinland-Pfalz | 131,510 | 0.84× |
| Schleswig-Holstein | 96,202 | 0.86× |
| Hamburg | 87,778 | 1.25× |
| Brandenburg | 85,935 | 0.89× |
| Thüringen | 65,606 | 0.83× |
| Sachsen-Anhalt | 63,501 | 0.79× |
| Mecklenburg-Vorpommern | 44,803 | 0.76× |
| Saarland | 28,561 | 0.75× |
| Bremen | 27,982 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 21.18× | Movies & TV |
| Cuba Gooding Jr. | 21.37× | Movies & TV |
| Inductive charging | 20.2× | Home & Garden |
| Goop | 18.09× | Internet & Social Media |
| Goosebumps (film) | 20.01× | Movies & TV |
| Goof | 18.34× | Movies & TV |
| Gil Ofarim | 2.01× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Yeo Jin-goo | 21.06× | Movies & TV |
| Škoda Kodiaq | 2.15× | Cars & Mobility |
| Gordita | 18.64× | Food & Beverages |
| Jin Goo | 20.01× | Movies & TV |
| Song Il-gook | 20.88× | Movies & TV |
| Home Delivery | 1.89× | Food & Beverages |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| Maracaibo | 17.05× | Travel & Leisure |
| Gilbert Burns (fighter) | 9.22× | Sports |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| BULLDOG Gin | 8.66× | Food & Beverages |
| The Equalizer | 2.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Career Orientation | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 4.0% |
| Germany | 3.9% |
See Management audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Management have in Germany?
Management has an estimated audience of 3,107,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Management fans?
51.5% of Management fans are female, 48.5% are male, with an average age of 40.0 years.
Which brands do Management fans like most?
Management fans show strongest brand affinity for Goon (21.18×), Cuba Gooding Jr. (21.37×), and Inductive charging (20.2×) over the country average.
Where do Management fans live in Germany?
Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 734,551), Bayern (reach 531,275), and Baden-Württemberg (reach 434,207). These three regions account for the largest share of the active audience.
What other brands do Management fans also like?
Beyond Management itself, the audience over-indexes on Cuba Gooding Jr. (21.37×), Inductive charging (20.2×), Goop (18.09×), and Goosebumps (film) (20.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.