Rascasse Audience Intelligence

Mandisa Audience in United States

A data profile of the people who buy, follow and care about Mandisa in United States — modelled from more than twelve digital signal sources. Mandisa has an estimated audience of 380,841 people in United States.

#9among Gospel in United States#10590among Person in United States#6116in Music & Radio

The average Mandisa fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include New Testament, Religion, Drudge Report, with strongest over-indexing on New Testament (7.49× the country average).

Demographically, the Mandisa audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandisa fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for New Testament.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandisa profile in United States.

Audience size
381K
in United States
Gender
81.1%♀
18.9% male
Age
43.7
average years
Country rank
#42721
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mandisa fans

81.1% are female, 18.9% are male, average age 43.7.

Fig. 02

Gender split

81.1%
Female
18.9%
Male
Demographic split for Mandisa audience in United States
MetricValue
Female81.1%
Male18.9%
Average age43.7
Estimated audience size380,841
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Mandisa audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3920%
40-4929%
50+27%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Mandisa audience comes from United States.

Worldwide audience distribution share by country for Mandisa
CountryShare
United States76.1%
Canada2.5%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandisa audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandisa fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~20K2.16×
02Arkansas~6K1.86×
03Alabama~10K1.81×
04Mississippi~6K1.75×
05Missouri~10K1.69×
06Oklahoma~7K1.63×
07South Carolina~10K1.59×
08North Carolina~20K1.56×
09Georgia~20K1.51×
10Indiana~10K1.51×
11Louisiana~7K1.44×
12Kentucky~7K1.39×
13West Virginia~3K1.39×
14Kansas~4K1.34×
15Ohio~20K1.25×
16Virginia~10K1.23×
17South Dakota~1K1.14×
18Florida~30K1.13×
19Texas~40K1.05×
20Nebraska~2K1.05×
21Iowa~3K1.04×
22Michigan~10K1.03×
23Maryland~7K0.99×
24Minnesota~5K0.94×
25Montana~1K0.94×
26Pennsylvania~10K0.92×
27Delaware~1K0.92×
28New Mexico~2K0.88×
29Idaho~2K0.87×
30North Dakota<1K0.87×
31Wyoming<1K0.82×
32Wisconsin~5K0.81×
33Arizona~6K0.73×
34Illinois~10K0.72×
35Oregon~3K0.71×
36Colorado~4K0.69×
37Maine<1K0.69×
38Washington~5K0.67×
39Alaska<1K0.65×
40Washington, District of Columbia<1K0.59×
41Hawaii<1K0.57×
42Nevada~2K0.56×
43New Hampshire<1K0.56×
44Connecticut~2K0.55×
45Rhode Island<1K0.55×
46California~20K0.52×
47New Jersey~5K0.52×
48New York~10K0.43×
49Massachusetts~3K0.38×
50Utah~1K0.37×
Fig. 06

Affinity by region

Affinity by region — Mandisa, United States
0.37×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandisa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandisa audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society7.49×
02Old TestamentPolitics & Society7.21×
03Drudge ReportSports4.28×
04Non-alcoholic beverageFood & Beverages3.95×
05HypermarketShopping3.33×
06Microwave ovenHome & Garden2.80×
07Charitable organizationPolitics & Society2.58×
08Discount storesShopping2.35×
09BiblePolitics & Society2.22×
10PharmacyBusiness & Career2.22×
11ReligionBusiness & Career2.18×
12Fox News ChannelMovies & TV2.18×
13Gospel musicMusic & Radio2.15×
14TraditionPolitics & Society2.14×
15Nonprofit organizationPolitics & Society2.08×
16GeneticsKids & Family2.08×
17JesusPolitics & Society1.86×
18FlowerHome & Garden1.68×
19Dollar GeneralShopping1.67×
20PinterestInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandisa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandisa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Community OrientationOPEN2.04×
SpiritualityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandisa audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Luxury OrientationPREMIUM0.74×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mandisa have in United States?

Mandisa has an estimated audience of 380,841 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Mandisa fans?

81.1% of Mandisa fans are female, 18.9% are male, with an average age of 43.7 years.

03

Which brands do Mandisa fans like most?

Mandisa fans show strongest brand affinity for New Testament (7.49×), Religion (2.18×), and Drudge Report (4.28×) over the country average.

04

Where do Mandisa fans live in United States?

Mandisa fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mandisa fans also like?

Beyond Mandisa itself, the audience over-indexes on Religion (2.18×), Drudge Report (4.28×), Non-alcoholic beverage (3.95×), and Nonprofit organization (2.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mandisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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