Mandisa Audience in United States

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Mandisa has an estimated audience of 397,633 people in United States. 81.1% are female, 18.9% are male, average age 43.7. Top regions: Texas, Florida, California. Top brand affinities: Whataburger, Pillow, Jack White, Solo climbing, WFTS-TV.

The average Mandisa fan in United States is 43.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (1.53× the country average). Demographically, the Mandisa audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Mandisa fans

Demographic split for Mandisa audience in United States
MetricValue
Female81.1%
Male18.9%
Average age43.7
Estimated audience size397,633

Audience persona

The typical Mandisa fan in United States is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Mandisa in United States
RegionReachAffinity
Texas37,9661.11×
Florida31,0031.15×
California23,8940.55×
North Carolina19,5931.64×
Georgia19,2741.57×
Tennessee17,5062.19×
Ohio15,7881.29×
Pennsylvania12,6640.95×
Virginia12,2321.26×
Indiana11,3471.56×
Missouri11,0711.73×
Michigan10,8891.05×
Alabama10,0401.81×
Illinois9,9860.75×
New York9,8850.44×
South Carolina9,7331.63×
Louisiana7,3761.44×
Oklahoma7,2791.65×
Kentucky7,0251.41×
Maryland6,7420.99×
Arkansas6,0581.85×
Arizona5,9040.73×
Mississippi5,5731.7×
New Jersey5,4410.54×
Minnesota5,4330.95×
Washington5,3840.68×
Wisconsin4,8630.81×
Colorado4,3860.7×
Kansas4,2581.36×
Iowa3,3621.03×
Oregon3,1940.7×
Massachusetts2,9800.38×
West Virginia2,4641.33×
Connecticut2,1410.54×
Nevada2,1100.55×
Nebraska2,0421.02×
New Mexico1,6960.85×
Idaho1,6510.83×
Utah1,1950.34×
Montana9960.9×
South Dakota9911.08×
Delaware9710.89×
Maine9280.65×
Hawaii8870.52×
New Hampshire7930.51×
Washington, District of Columbia6460.54×
North Dakota6450.79×
Rhode Island6150.49×
Alaska4530.53×
Wyoming4260.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandisa audience
BrandAffinityCategory
Whataburger1.53×Food & Beverages
Pillow1.87×Home & Garden
Jack White2.14×Movies & TV
Solo climbing2.13×Sports
WFTS-TV1.88×Movies & TV
Fox & Friends1.56×Movies & TV
Cachorro1.64×Pets & Animals
English literature1.71×Literature
Brunello Cucinelli1.61×Fashion & Accessoires
Hattiesburg, Mississippi2.09×Travel & Leisure
International University of Business Agriculture and Technology2.01×Business & Career
Final Fantasy VII (Famicom)2.6×Games
Cantù1.75×Travel & Leisure
Vacaville, California2.04×Travel & Leisure
Bounce (film)2.03×Movies & TV
Software widget2.36×Technology & Electronics
Jbc4.86×Kids & Family
Certified diabetes educator1.97×Business & Career
Escape Games2.56×Games
Houston County, Georgia3.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandisa audience
TraitClusterScore
SpiritualityBALANCE1.49
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.26
CreativityOPEN1.13
MindfulnessBALANCE1.11
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Mandisa
CountryShare
United States76.9%
Canada2.6%
United Kingdom2.2%

See Mandisa audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Mandisa have in United States?

Mandisa has an estimated audience of 397,633 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Mandisa fans?

81.1% of Mandisa fans are female, 18.9% are male, with an average age of 43.7 years.

Which brands do Mandisa fans like most?

Mandisa fans show strongest brand affinity for Whataburger (1.53×), Pillow (1.87×), and Jack White (2.14×) over the country average.

Where do Mandisa fans live in United States?

Mandisa fans in United States are most concentrated in Texas (reach 37,966), Florida (reach 31,003), and California (reach 23,894). These three regions account for the largest share of the active audience.

What other brands do Mandisa fans also like?

Beyond Mandisa itself, the audience over-indexes on Pillow (1.87×), Jack White (2.14×), Solo climbing (2.13×), and WFTS-TV (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.