Marathons Audience in United States

Marathons logo

Marathons has an estimated audience of 6,968,490 people in United States. 42.0% are female, 58.0% are male, average age 37.4. Top regions: Florida, Ohio, California. Top brand affinities: Road running, Long-distance running, Lace wig, FIFA World Cup, Strength training.

The average Marathons fan in United States is 37.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, California. Top brand affinities include Road running, Long-distance running, Lace wig, with strongest over-indexing on Road running (3.97× the country average). Demographically, the Marathons audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Marathons fans

Demographic split for Marathons audience in United States
MetricValue
Female42.0%
Male58.0%
Average age37.4
Estimated audience size6,968,490

Audience persona

The typical Marathons fan in United States is more male, around 37.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Road running.

Top regions in United States

Top regions ranked by reach for Marathons in United States
RegionReachAffinity
Florida1,330,9652.82×
Ohio648,3983.02×
California517,3560.68×
Indiana370,8262.91×
Georgia360,4801.68×
Texas351,0020.59×
Michigan329,8261.81×
Kentucky301,8553.46×
New York277,5200.71×
Tennessee265,1581.9×
North Carolina209,3691×
Alabama208,7472.14×
Illinois195,9700.84×
Pennsylvania188,2730.8×
Virginia164,6210.97×
Maryland130,1581.09×
Mississippi119,0722.07×
Minnesota110,3051.1×
South Carolina105,4231.01×
Washington96,0070.69×
New Jersey95,8020.54×
Louisiana95,7231.07×
Massachusetts83,2920.61×
Arizona71,7460.5×
Wisconsin69,4450.66×
West Virginia63,1251.95×
Colorado56,8020.52×
New Mexico51,4221.47×
Oregon47,3770.59×
Missouri47,2100.42×
Utah38,9570.62×
Nevada35,8790.53×
Oklahoma31,1010.4×
Connecticut30,5130.44×
Washington, District of Columbia25,6411.22×
Iowa24,9230.43×
North Dakota24,7601.73×
Arkansas23,9280.42×
Kansas23,4100.43×
Hawaii14,7940.49×
Idaho14,0660.4×
Rhode Island13,8430.62×
Nebraska12,8470.37×
South Dakota11,2180.7×
New Hampshire9,8330.36×
Maine8,3410.33×
Delaware6,6680.35×
Montana6,6660.34×
Alaska6,2370.42×
Vermont5,5050.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marathons audience
BrandAffinityCategory
Road running3.97×Sports
Long-distance running4.57×Sports
Lace wig2.46×Beauty & Wellness
FIFA World Cup1.52×Sports
Strength training1.62×Sports
Running1.95×Sports
Cross country running3.56×Sports
Half marathon4.44×Sports
Weight training1.6×Sports
NBA Finals1.62×Sports
Nordstrom rack1.54×Fashion & Accessoires
Gridiron football2.58×Sports
Chicano rap2.19×Music & Radio
Country rap2.2×Music & Radio
Men's Fitness1.76×Sports
NBA playoffs1.64×Sports
Los Angeles Lakers1.59×Sports
New York City Marathon5.17×Sports
REI1.6×Fashion & Accessoires
NFL Network1.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marathons audience
TraitClusterScore
Healthy LifestyleBALANCE1.87
SustainabilityBALANCE1.48
LGBTQ+ IdentityOPEN1.45
Sports ActivityPOWER1.42
Early Adopter MentalityPOWER1.35
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Marathons
CountryShare
United States13.7%
Japan9.5%
Germany4.4%

See Marathons audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Marathons have in United States?

Marathons has an estimated audience of 6,968,490 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of Marathons fans?

42.0% of Marathons fans are female, 58.0% are male, with an average age of 37.4 years.

Which brands do Marathons fans like most?

Marathons fans show strongest brand affinity for Road running (3.97×), Long-distance running (4.57×), and Lace wig (2.46×) over the country average.

Where do Marathons fans live in United States?

Marathons fans in United States are most concentrated in Florida (reach 1,330,965), Ohio (reach 648,398), and California (reach 517,356). These three regions account for the largest share of the active audience.

What other brands do Marathons fans also like?

Beyond Marathons itself, the audience over-indexes on Long-distance running (4.57×), Lace wig (2.46×), FIFA World Cup (1.52×), and Strength training (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.