Rascasse Audience Intelligence

Marathons Audience in United States

A data profile of the people who buy, follow and care about Marathons in United States — modelled from more than twelve digital signal sources. Marathons has an estimated audience of 6,968,490 people in United States.

#71among Sport in United States#3036among Topic in United States#406in Sports

The average Marathons fan in United States is 37.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Ohio, California.

Top brand affinities include Road running, Long-distance running, Lace wig, with strongest over-indexing on Road running (3.97× the country average).

Demographically, the Marathons audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marathons fan in United States is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Road running.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marathons profile in United States.

Audience size
7M
in United States
Gender
42.0%♀
58.0% male
Age
37.4
average years
Country rank
#5040
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marathons fans

42.0% are female, 58.0% are male, average age 37.4.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Marathons audience in United States
MetricValue
Female42.0%
Male58.0%
Average age37.4
Estimated audience size6,968,490
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Marathons audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Marathons audience comes from United States.

Worldwide audience distribution share by country for Marathons
CountryShare
United States13.7%
Japan9.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marathons audience in United States is strongest.

Fig. 05

Top regions by affinity

Marathons fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K3.09×
02Alabama~300K3.07×
03Florida~1.5M2.90×
04Ohio~600K2.78×
05Indiana~300K2.58×
06Mississippi~100K2.53×
07North Dakota~40K2.46×
08West Virginia~80K2.32×
09New Mexico~70K1.87×
10Tennessee~300K1.84×
11Michigan~300K1.72×
12Georgia~300K1.57×
13Minnesota~100K1.44×
14Washington, District of Columbia~30K1.24×
15Maryland~100K1.17×
16South Dakota~20K1.08×
17South Carolina~100K0.98×
18North Carolina~200K0.97×
19Virginia~200K0.96×
20Louisiana~80K0.93×
21Arizona~100K0.82×
22Alaska~10K0.73×
23Rhode Island~20K0.72×
24Oregon~60K0.71×
25Illinois~200K0.69×
26Washington~100K0.68×
27Pennsylvania~200K0.66×
28Wisconsin~60K0.57×
29New York~200K0.54×
30California~400K0.52×
31Nevada~30K0.48×
32Utah~30K0.46×
33Colorado~50K0.45×
34Massachusetts~60K0.43×
35Vermont~5K0.43×
36Texas~200K0.41×
37Idaho~10K0.41×
38New Jersey~70K0.40×
39Hawaii~10K0.40×
40Iowa~20K0.39×
41Missouri~40K0.38×
42Montana~7K0.37×
43Kansas~20K0.36×
44Connecticut~20K0.35×
45Arkansas~20K0.35×
46New Hampshire~9K0.34×
47Delaware~7K0.34×
48Oklahoma~30K0.33×
49Nebraska~10K0.33×
50Maine~8K0.33×
Fig. 06

Affinity by region

Affinity by region — Marathons, United States
0.33×1.00×3.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marathons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marathons audience
#·InterestCategoryAffinity×
01New York City MarathonSports5.17×
02Long-distance runningSports4.57×
03Half marathonSports4.44×
04Road runningSports3.97×
05Cross country runningSports3.56×
06Gridiron footballSports2.58×
07Lace wigBeauty & Wellness2.46×
08Country rapMusic & Radio2.20×
09Chicano rapMusic & Radio2.19×
10RunningSports1.95×
11Men's FitnessSports1.76×
12NBA playoffsSports1.64×
13Strength trainingSports1.62×
14NBA FinalsSports1.62×
15Weight trainingSports1.60×
16REIFashion & Accessoires1.60×
17Los Angeles LakersSports1.59×
18NFL NetworkSports1.57×
19Nordstrom rackFashion & Accessoires1.54×
20FIFA World CupSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marathons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marathons audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.43×
Risk AppetiteTHRILL1.27×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marathons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.80×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marathons have in United States?

Marathons has an estimated audience of 6,968,490 people in United States, concentrated in Florida and Ohio.

02

What is the gender split and age of Marathons fans?

42.0% of Marathons fans are female, 58.0% are male, with an average age of 37.4 years.

03

Which brands do Marathons fans like most?

Marathons fans show strongest brand affinity for Road running (3.97×), Long-distance running (4.57×), and Lace wig (2.46×) over the country average.

04

Where do Marathons fans live in United States?

Marathons fans in United States are most concentrated in Florida (reach ~1.5M), Ohio (reach ~600K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Marathons fans also like?

Beyond Marathons itself, the audience over-indexes on Long-distance running (4.57×), Lace wig (2.46×), FIFA World Cup (1.52×), and Strength training (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Marathons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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