Marathons Audience in Germany
Marathons has an estimated audience of 2,227,138 people in Germany. 48.6% are female, 51.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, IHF World Men's Handball Championship, Road running, Health & wellness, Men's Fitness.
The average Marathons fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, IHF World Men's Handball Championship, Road running, with strongest over-indexing on Tagesschau (1.67× the country average). Demographically, the Marathons audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Marathons fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.1 |
| Estimated audience size | 2,227,138 |
Audience persona
The typical Marathons fan in Germany is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 564,212 | 1.16× |
| Bayern | 356,764 | 1× |
| Baden-Württemberg | 321,195 | 1.06× |
| Niedersachsen | 224,808 | 1.04× |
| Hessen | 174,172 | 1.03× |
| Rheinland-Pfalz | 122,451 | 1.1× |
| Berlin | 121,676 | 1.22× |
| Sachsen | 109,392 | 1× |
| Schleswig-Holstein | 85,633 | 1.07× |
| Brandenburg | 61,634 | 0.89× |
| Hamburg | 57,258 | 1.14× |
| Thüringen | 48,503 | 0.85× |
| Sachsen-Anhalt | 48,142 | 0.83× |
| Mecklenburg-Vorpommern | 40,386 | 0.95× |
| Saarland | 22,421 | 0.82× |
| Bremen | 16,346 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.67× | Movies & TV |
| IHF World Men's Handball Championship | 2.88× | Sports |
| Road running | 3.06× | Sports |
| Health & wellness | 1.66× | Health |
| Men's Fitness | 1.78× | Sports |
| Strength training | 1.69× | Sports |
| Self-love | 1.52× | Health |
| Muscle & Fitness | 1.82× | Sports |
| Half marathon | 3.25× | Sports |
| 5K run | 3.35× | Sports |
| Mile run | 5.2× | Sports |
| Weight training | 1.68× | Sports |
| Premier League | 1.53× | Sports |
| Long-distance running | 2.92× | Sports |
| Outdoor enthusiast | 1.5× | Sports |
| UEFA Europa League | 1.55× | Sports |
| Running | 1.75× | Sports |
| Racing bicycle | 1.9× | Sports |
| Fitness and figure competition | 1.76× | Sports |
| Jogging | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Indulgence | JOY | 1.27 |
| Sustainability | BALANCE | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 9.5% |
| Germany | 4.4% |
See Marathons audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Marathons have in Germany?
Marathons has an estimated audience of 2,227,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marathons fans?
48.6% of Marathons fans are female, 51.4% are male, with an average age of 38.1 years.
Which brands do Marathons fans like most?
Marathons fans show strongest brand affinity for Tagesschau (1.67×), IHF World Men's Handball Championship (2.88×), and Road running (3.06×) over the country average.
Where do Marathons fans live in Germany?
Marathons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 564,212), Bayern (reach 356,764), and Baden-Württemberg (reach 321,195). These three regions account for the largest share of the active audience.
What other brands do Marathons fans also like?
Beyond Marathons itself, the audience over-indexes on IHF World Men's Handball Championship (2.88×), Road running (3.06×), Health & wellness (1.66×), and Men's Fitness (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marathons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.