Rascasse Audience Intelligence

Marathons Audience in Germany

A data profile of the people who buy, follow and care about Marathons in Germany — modelled from more than twelve digital signal sources. Marathons has an estimated audience of 2,227,138 people in Germany.

#51among Sport in Germany#1755among Topic in Germany#250in Sports

The average Marathons fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, IHF World Men's Handball Championship, Road running, with strongest over-indexing on Tagesschau (1.67× the country average).

Demographically, the Marathons audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marathons fan in Germany is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marathons profile in Germany.

Audience size
2.2M
in Germany
Gender
48.6%♀
51.4% male
Age
38.1
average years
Country rank
#2991
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marathons fans

48.6% are female, 51.4% are male, average age 38.1.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Marathons audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age38.1
Estimated audience size2,227,138
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Marathons audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Marathons audience comes from Germany.

Worldwide audience distribution share by country for Marathons
CountryShare
United States13.7%
Japan9.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marathons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marathons fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.16×
02Nordrhein-Westfalen~500K1.13×
03Rheinland-Pfalz~100K1.11×
04Hamburg~60K1.11×
05Schleswig-Holstein~80K1.06×
06Baden-Württemberg~300K1.05×
07Hessen~200K1.04×
08Niedersachsen~200K1.03×
09Bayern~300K0.98×
10Sachsen~100K0.98×
11Mecklenburg-Vorpommern~40K0.97×
12Bremen~20K0.91×
13Brandenburg~60K0.90×
14Thüringen~50K0.89×
15Saarland~20K0.88×
16Sachsen-Anhalt~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Marathons, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marathons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marathons audience
#·InterestCategoryAffinity×
01Mile runSports5.20×
025K runSports3.35×
03Half marathonSports3.25×
04Road runningSports3.06×
05Long-distance runningSports2.92×
06IHF World Men's Handball ChampionshipSports2.88×
07Franziska PreußSports1.92×
08Racing bicycleSports1.90×
09Muscle & FitnessSports1.82×
10Men's FitnessSports1.78×
11RunningSports1.75×
12Strength trainingSports1.69×
13Weight trainingSports1.68×
14TagesschauMovies & TV1.67×
15Tour de FranceSports1.67×
16Health & wellnessHealth1.66×
17UEFA Europa LeagueSports1.55×
18Premier LeagueSports1.53×
19Self-loveHealth1.52×
20Outdoor enthusiastSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marathons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marathons audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.38×
SustainabilityBALANCE1.22×
TravellingTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marathons audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
SpiritualityBALANCE0.94×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marathons have in Germany?

Marathons has an estimated audience of 2,227,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marathons fans?

48.6% of Marathons fans are female, 51.4% are male, with an average age of 38.1 years.

03

Which brands do Marathons fans like most?

Marathons fans show strongest brand affinity for Tagesschau (1.67×), IHF World Men's Handball Championship (2.88×), and Road running (3.06×) over the country average.

04

Where do Marathons fans live in Germany?

Marathons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Marathons fans also like?

Beyond Marathons itself, the audience over-indexes on IHF World Men's Handball Championship (2.88×), Road running (3.06×), Health & wellness (1.66×), and Men's Fitness (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Marathons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marathons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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