Rascasse Audience Intelligence

Maria Shriver Audience in United States

A data profile of the people who buy, follow and care about Maria Shriver in United States — modelled from more than twelve digital signal sources. Maria Shriver has an estimated audience of 2,056,606 people in United States.

#47among TV personality in United States#2521among Person in United States#2151in Movies & TV

The average Maria Shriver fan in United States is 48.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, QVC, Renewable energy, with strongest over-indexing on Sustainable energy (10.18× the country average).

Demographically, the Maria Shriver audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maria Shriver fan in United States is more female, around 48.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maria Shriver profile in United States.

Audience size
2.1M
in United States
Gender
72.8%♀
27.2% male
Age
48.6
average years
Country rank
#13930
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maria Shriver fans

72.8% are female, 27.2% are male, average age 48.6.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Maria Shriver audience in United States
MetricValue
Female72.8%
Male27.2%
Average age48.6
Estimated audience size2,056,606
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Maria Shriver audience in United States
Age bracketShare%
16-196%
20-298%
30-3915%
40-4929%
50+43%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Maria Shriver audience comes from United States.

Worldwide audience distribution share by country for Maria Shriver
CountryShare
United States44.7%
Germany7.4%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maria Shriver audience in United States is strongest.

Fig. 05

Top regions by affinity

Maria Shriver fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.28×
02Washington, District of Columbia~9K1.26×
03New York~200K1.21×
04Connecticut~30K1.19×
05California~300K1.18×
06Rhode Island~9K1.18×
07New Jersey~70K1.15×
08Maine~10K1.10×
09Minnesota~40K1.09×
10New Hampshire~10K1.09×
11Illinois~90K1.08×
12Ohio~80K1.08×
13Pennsylvania~90K1.07×
14Michigan~70K1.07×
15Oregon~30K1.06×
16Idaho~10K1.06×
17Washington~50K1.04×
18Vermont~5K1.04×
19Maryland~40K1.03×
20Missouri~40K1.03×
21Virginia~60K1.02×
22Tennessee~50K1.02×
23Colorado~40K1.02×
24Florida~200K1.01×
25Wisconsin~40K0.99×
26Kansas~20K0.98×
27Delaware~7K0.98×
28North Carolina~70K0.97×
29South Carolina~40K0.96×
30Montana~7K0.96×
31Arizona~50K0.95×
32Iowa~20K0.95×
33New Mexico~10K0.95×
34Kentucky~30K0.94×
35Nebraska~10K0.94×
36West Virginia~10K0.94×
37Indiana~40K0.93×
38Texas~200K0.92×
39Oklahoma~30K0.92×
40Nevada~20K0.92×
41Georgia~70K0.91×
42Hawaii~10K0.91×
43Arkansas~20K0.89×
44South Dakota~5K0.89×
45Louisiana~30K0.88×
46Utah~20K0.88×
47North Dakota~4K0.88×
48Alabama~30K0.86×
49Mississippi~20K0.84×
50Alaska~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Maria Shriver, United States
0.84×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maria Shriver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maria Shriver audience
#·InterestCategoryAffinity×
01KartellHome & Garden32.20×
02Elderly careHealth11.83×
03QVCMovies & TV10.68×
04Sustainable energyHome & Garden10.18×
05Renewable energyBusiness & Career7.01×
06Garden centreHome & Garden6.99×
07Weather forecastingHome & Garden6.26×
08FedExBusiness & Career5.20×
09Robert RedfordMovies & TV5.06×
10LinkedInInternet & Social Media4.69×
11First class travelTravel & Leisure4.41×
12Discount storesShopping3.81×
13Mortgage loansBusiness & Career3.43×
14PinterestInternet & Social Media3.23×
15TV talkshowsMovies & TV3.06×
16Cancer awarenessHealth2.92×
17AirbnbTravel & Leisure2.91×
18Shopping mallsShopping2.89×
19Organic foodFood & Beverages2.81×
20FurnitureHome & Garden2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maria Shriver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maria Shriver audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.95×
Family OrientationCONSERVATISM2.92×
Quality AwarenessPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maria Shriver audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.89×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maria Shriver have in United States?

Maria Shriver has an estimated audience of 2,056,606 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maria Shriver fans?

72.8% of Maria Shriver fans are female, 27.2% are male, with an average age of 48.6 years.

03

Which brands do Maria Shriver fans like most?

Maria Shriver fans show strongest brand affinity for Sustainable energy (10.18×), QVC (10.68×), and Renewable energy (7.01×) over the country average.

04

Where do Maria Shriver fans live in United States?

Maria Shriver fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maria Shriver fans also like?

Beyond Maria Shriver itself, the audience over-indexes on QVC (10.68×), Renewable energy (7.01×), FedEx (5.2×), and Pinterest (3.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maria Shriver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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