Mark McGwire Audience in United States

Mark McGwire logo

Mark McGwire has an estimated audience of 819,455 people in United States. 9.0% are female, 91.0% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: JTV (Indonesia), Mad About You, Pro-Ject, Alaska, Elsword.

The average Mark McGwire fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JTV (Indonesia), Mad About You, Pro-Ject, with strongest over-indexing on JTV (Indonesia) (14.55× the country average). Demographically, the Mark McGwire audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mark McGwire fans

Demographic split for Mark McGwire audience in United States
MetricValue
Female9.0%
Male91.0%
Average age37.6
Estimated audience size819,455

Audience persona

The typical Mark McGwire fan in United States is more male, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Mark McGwire in United States
RegionReachAffinity
California107,8731.2×
Texas57,7380.82×
New York47,0301.03×
Florida46,5290.84×
Illinois36,1481.32×
Missouri33,4582.53×
Pennsylvania33,0961.2×
Ohio28,2091.12×
New Jersey23,2431.12×
North Carolina21,9680.89×
Georgia21,5620.85×
Tennessee19,1241.16×
Michigan18,7900.88×
Arizona17,8021.06×
Indiana16,6421.11×
Virginia16,4340.82×
Massachusetts16,2061×
Washington14,5060.88×
Wisconsin13,7501.12×
Kentucky11,9101.16×
Alabama11,7971.03×
Maryland11,7330.83×
South Carolina11,6410.94×
Colorado11,0640.86×
Louisiana10,5371×
Oklahoma10,4091.14×
Minnesota10,4090.89×
Arkansas8,5961.27×
Connecticut8,4651.03×
Oregon8,3840.89×
Nevada8,3201.05×
Iowa8,0621.19×
Kansas7,5641.17×
Mississippi6,8351.01×
Utah5,6920.78×
Nebraska4,4231.08×
West Virginia4,0071.05×
Idaho3,6630.89×
New Hampshire3,2020.99×
Maine2,8030.95×
New Mexico2,6780.65×
Rhode Island2,4530.94×
Hawaii2,3050.65×
Delaware2,0440.9×
Washington, District of Columbia1,9860.81×
Montana1,9700.87×
South Dakota1,6690.88×
North Dakota1,5690.93×
Alaska1,3370.76×
Vermont1,0800.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark McGwire audience
BrandAffinityCategory
JTV (Indonesia)14.55×
Mad About You20.31×Movies & TV
Pro-Ject6.18×Music & Radio
Alaska2.2×Travel & Leisure
Elsword19.05×Games
Ember.js24.79×Technology & Electronics
Minnesota1.8×Travel & Leisure
Nationality1.85×Politics & Society
Kevin Carroll20×Movies & TV
Graham Greene4.73×Literature
Consequence (rapper)4.7×Music & Radio
Nebraska1.97×Travel & Leisure
Captain America (1990 film)2.8×Movies & TV
Sinaloa2.14×Travel & Leisure
William F. Buckley, Jr.12.47×
Regional styles of Mexican music1.52×Music & Radio
UK garage2.85×Music & Radio
Stamp collecting2.43×Home & Garden
Ext JS14.73×Technology & Electronics
Noodle (Gorillaz)1.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark McGwire audience
TraitClusterScore
Convenience OrientationPREMIUM1.27
Risk AppetiteTHRILL1.23
Sports ActivityPOWER1.23
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.16
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Mark McGwire
CountryShare
United States96.9%
Mexico1.4%
Australia0.9%

See Mark McGwire audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mark McGwire have in United States?

Mark McGwire has an estimated audience of 819,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark McGwire fans?

9.0% of Mark McGwire fans are female, 91.0% are male, with an average age of 37.6 years.

Which brands do Mark McGwire fans like most?

Mark McGwire fans show strongest brand affinity for JTV (Indonesia) (14.55×), Mad About You (20.31×), and Pro-Ject (6.18×) over the country average.

Where do Mark McGwire fans live in United States?

Mark McGwire fans in United States are most concentrated in California (reach 107,873), Texas (reach 57,738), and New York (reach 47,030). These three regions account for the largest share of the active audience.

What other brands do Mark McGwire fans also like?

Beyond Mark McGwire itself, the audience over-indexes on Mad About You (20.31×), Pro-Ject (6.18×), Alaska (2.2×), and Elsword (19.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark McGwire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.