Mark McGwire Audience in United States

Mark McGwire has an estimated audience of 819,455 people in United States. 9.0% are female, 91.0% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Toronto Blue Jays, Houston Astros, Milwaukee Brewers, Detroit Tigers, St. Louis Cardinals.

The average Mark McGwire fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Toronto Blue Jays, Houston Astros, Milwaukee Brewers, with strongest over-indexing on Toronto Blue Jays (30.13× the country average). Demographically, the Mark McGwire audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Mark McGwire fans

Demographic split for Mark McGwire audience in United States
MetricValue
Female9.0%
Male91.0%
Average age37.6
Estimated audience size819,455

Audience persona

The typical Mark McGwire fan in United States is more male, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Toronto Blue Jays.

Top regions in United States

Top regions ranked by reach for Mark McGwire in United States
RegionReachAffinity
California107,8731.2×
Texas57,7380.82×
New York47,0301.03×
Florida46,5290.84×
Illinois36,1481.32×
Missouri33,4582.53×
Pennsylvania33,0961.2×
Ohio28,2091.12×
New Jersey23,2431.12×
North Carolina21,9680.89×
Georgia21,5620.85×
Tennessee19,1241.16×
Michigan18,7900.88×
Arizona17,8021.06×
Indiana16,6421.11×
Virginia16,4340.82×
Massachusetts16,2061×
Washington14,5060.88×
Wisconsin13,7501.12×
Kentucky11,9101.16×
Alabama11,7971.03×
Maryland11,7330.83×
South Carolina11,6410.94×
Colorado11,0640.86×
Louisiana10,5371×
Oklahoma10,4091.14×
Minnesota10,4090.89×
Arkansas8,5961.27×
Connecticut8,4651.03×
Oregon8,3840.89×
Nevada8,3201.05×
Iowa8,0621.19×
Kansas7,5641.17×
Mississippi6,8351.01×
Utah5,6920.78×
Nebraska4,4231.08×
West Virginia4,0071.05×
Idaho3,6630.89×
New Hampshire3,2020.99×
Maine2,8030.95×
New Mexico2,6780.65×
Rhode Island2,4530.94×
Hawaii2,3050.65×
Delaware2,0440.9×
Washington, District of Columbia1,9860.81×
Montana1,9700.87×
South Dakota1,6690.88×
North Dakota1,5690.93×
Alaska1,3370.76×
Vermont1,0800.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark McGwire audience
BrandAffinityCategory
Toronto Blue Jays30.13×Sports
Houston Astros21.13×Sports
Milwaukee Brewers20.31×Sports
Detroit Tigers14.55×Sports
St. Louis Cardinals18.61×Sports
Seattle Mariners17.77×Sports
Cleveland Guardians21×Sports
Cincinnati Reds19.7×Sports
Arizona Diamondbacks31.33×Sports
Philadelphia Phillies21.44×Sports
Boston Red Sox15.15×Sports
Chicago Cubs12.95×Sports
Los Angeles Dodgers12.82×Sports
New York Yankees10.78×Sports
Tampa Bay Rays24.79×Sports
Miami Marlins28.78×Sports
Pittsburgh Pirates18.2×Sports
Atlanta Braves12.47×Sports
Baltimore Orioles17.86×Sports
Washington Nationals21.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark McGwire audience
TraitClusterScore
Convenience OrientationPREMIUM1.27
Risk AppetiteTHRILL1.23
Sports ActivityPOWER1.23
ExtroversionTHRILL1.19
Early Adopter MentalityPOWER1.16
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Mark McGwire
CountryShare
United States96.9%
Mexico1.4%
Australia0.9%

See Mark McGwire audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Mark McGwire have in United States?

Mark McGwire has an estimated audience of 819,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark McGwire fans?

9.0% of Mark McGwire fans are female, 91.0% are male, with an average age of 37.6 years.

Which brands do Mark McGwire fans like most?

Mark McGwire fans show strongest brand affinity for Toronto Blue Jays (30.13×), Houston Astros (21.13×), and Milwaukee Brewers (20.31×) over the country average.

Where do Mark McGwire fans live in United States?

Mark McGwire fans in United States are most concentrated in California (reach 107,873), Texas (reach 57,738), and New York (reach 47,030). These three regions account for the largest share of the active audience.

What other brands do Mark McGwire fans also like?

Beyond Mark McGwire itself, the audience over-indexes on Houston Astros (21.13×), Milwaukee Brewers (20.31×), Detroit Tigers (14.55×), and St. Louis Cardinals (18.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark McGwire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.