Rascasse Audience Intelligence

Mark McGwire Audience in United States

A data profile of the people who buy, follow and care about Mark McGwire in United States — modelled from more than twelve digital signal sources. Mark McGwire has an estimated audience of 718,932 people in United States.

#218among Baseball in United States#6890among Person in United States#2772in Sports

The average Mark McGwire fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cincinnati Reds, Seattle Mariners, Milwaukee Brewers, with strongest over-indexing on Cincinnati Reds (33.12× the country average).

Demographically, the Mark McGwire audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark McGwire fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Cincinnati Reds.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark McGwire profile in United States.

Audience size
719K
in United States
Gender
9.0%♀
91.0% male
Age
37.6
average years
Country rank
#29414
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark McGwire fans

9.0% are female, 91.0% are male, average age 37.6.

Fig. 02

Gender split

9.0%
Female
91.0%
Male
Demographic split for Mark McGwire audience in United States
MetricValue
Female9.0%
Male91.0%
Average age37.6
Estimated audience size718,932
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Mark McGwire audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3935%
40-4922%
50+7%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Mark McGwire audience comes from United States.

Worldwide audience distribution share by country for Mark McGwire
CountryShare
United States96.5%
Mexico1.7%
Australia0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark McGwire audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark McGwire fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~30K2.48×
02Illinois~40K1.29×
03Arkansas~8K1.26×
04Iowa~8K1.20×
05Pennsylvania~30K1.18×
06Kentucky~10K1.15×
07Kansas~7K1.15×
08California~100K1.13×
09Indiana~20K1.12×
10Oklahoma~10K1.11×
11Tennessee~20K1.10×
12Wisconsin~10K1.09×
13West Virginia~4K1.09×
14Ohio~30K1.08×
15Nebraska~4K1.07×
16Mississippi~7K1.06×
17New Jersey~20K1.05×
18Alabama~10K1.05×
19Washington~20K1.04×
20Nevada~8K1.03×
21Arizona~20K1.02×
22Connecticut~8K1.02×
23New Hampshire~3K1.02×
24North Dakota~2K0.99×
25Louisiana~10K0.97×
26Maine~3K0.97×
27Rhode Island~3K0.97×
28Delaware~2K0.97×
29New York~40K0.96×
30South Dakota~2K0.96×
31Massachusetts~20K0.95×
32Idaho~4K0.95×
33Montana~2K0.95×
34South Carolina~10K0.93×
35Alaska~2K0.90×
36Oregon~8K0.89×
37Michigan~20K0.87×
38North Carolina~20K0.86×
39Minnesota~10K0.86×
40Vermont~1K0.86×
41Georgia~20K0.85×
42Colorado~10K0.83×
43Florida~40K0.81×
44Washington, District of Columbia~2K0.81×
45Texas~60K0.79×
46Maryland~10K0.79×
47Virginia~20K0.78×
48Utah~6K0.78×
49New Mexico~3K0.76×
50Hawaii~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Mark McGwire, United States
0.76×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark McGwire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark McGwire audience
#·InterestCategoryAffinity×
01Miami MarlinsSports39.33×
02Arizona DiamondbacksSports34.82×
03Cincinnati RedsSports33.12×
04Toronto Blue JaysSports25.25×
05Philadelphia PhilliesSports22.11×
06Washington NationalsSports21.46×
07Seattle MarinersSports20.00×
08Milwaukee BrewersSports19.94×
09Tampa Bay RaysSports19.94×
10Cleveland GuardiansSports19.47×
11Houston AstrosSports19.08×
12Chicago White SoxSports19.08×
13Baltimore OriolesSports18.34×
14Pittsburgh PiratesSports18.28×
15St. Louis CardinalsSports14.81×
16Detroit TigersSports14.03×
17Boston Red SoxSports12.88×
18Atlanta BravesSports10.87×
19Chicago CubsSports9.71×
20New York YankeesSports8.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark McGwire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark McGwire audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Convenience OrientationPREMIUM1.48×
Career OrientationPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark McGwire audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark McGwire have in United States?

Mark McGwire has an estimated audience of 718,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark McGwire fans?

9.0% of Mark McGwire fans are female, 91.0% are male, with an average age of 37.6 years.

03

Which brands do Mark McGwire fans like most?

Mark McGwire fans show strongest brand affinity for Cincinnati Reds (33.12×), Seattle Mariners (20×), and Milwaukee Brewers (19.94×) over the country average.

04

Where do Mark McGwire fans live in United States?

Mark McGwire fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mark McGwire fans also like?

Beyond Mark McGwire itself, the audience over-indexes on Seattle Mariners (20×), Milwaukee Brewers (19.94×), Miami Marlins (39.33×), and Toronto Blue Jays (25.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mark McGwire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark McGwire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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