Matt Boldy Audience in United States
Matt Boldy has an estimated audience of 514,578 people in United States. 37.4% are female, 62.6% are male, average age 36.9. Top brand affinities: Bauer Hockey, Minnesota Wild, Kia Sportage, NHL, Houston Astros.
Top brand affinities include Bauer Hockey, Minnesota Wild, Kia Sportage, with strongest over-indexing on Bauer Hockey (38.94× the country average). Demographically, the Matt Boldy audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Matt Boldy fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 36.9 |
| Estimated audience size | 514,578 |
Audience persona
The typical Matt Boldy fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Bauer Hockey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauer Hockey | 38.94× | Sports |
| Minnesota Wild | 11.13× | Sports |
| Kia Sportage | 19.26× | Cars & Mobility |
| NHL | 4.64× | Sports |
| Houston Astros | 6.63× | Sports |
| Honda HR-V | 12.85× | Cars & Mobility |
| NBA Finals | 2.45× | Sports |
| Los Angeles Dodgers | 3.47× | Sports |
| Ice hockey | 2.65× | Sports |
| Stanley Cup | 5.72× | Sports |
| College basketball | 2.37× | Sports |
| FC Bayern Munich | 2.99× | Sports |
| Livemusic | 2.24× | Music & Radio |
| FIFA World Cup | 1.66× | Sports |
| Pre-school playgroup | 13.7× | Kids & Family |
| Scooby-Doo | 2.14× | Movies & TV |
| Taco Bell | 1.63× | Food & Beverages |
| Planet Fitness | 1.57× | Sports |
| MLB | 1.51× | Sports |
| Anime convention | 2.2× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.23 |
| Risk Appetite | THRILL | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Sustainability | BALANCE | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.4% |
| Canada | 18.7% |
| United Kingdom | 0.7% |
See Matt Boldy audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Boldy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.