Rascasse Audience Intelligence

Maxwell House Target Market in United States

A data profile of the people who buy, follow and care about Maxwell House in United States — modelled from more than twelve digital signal sources. Maxwell House has an estimated audience of 296,632 people in United States.

#13among Coffee in United States#5035among Brand in United States#2507in Food & Beverages

The average Maxwell House fan in United States is 34.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Jewel-Osco, Tim Horton, Nescafé, with strongest over-indexing on Jewel-Osco (31.04× the country average).

Demographically, the Maxwell House audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maxwell House fan in United States is more female, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Jewel-Osco.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maxwell House profile in United States.

Audience size
297K
in United States
Gender
58.9%♀
41.1% male
Age
34.5
average years
Country rank
#48657
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maxwell House

58.9% are female, 41.1% are male, average age 34.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Maxwell House audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.5
Estimated audience size296,632
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Maxwell House audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Maxwell House audience comes from United States.

Worldwide audience distribution share by country for Maxwell House
CountryShare
United States57.2%
Canada21.3%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maxwell House audience in United States is strongest.

Fig. 05

Top regions by affinity

Maxwell House customers by region in United States
#RegionReachAffinity×
01Pennsylvania~20K1.89×
02Washington~10K1.79×
03Tennessee~10K1.74×
04Wisconsin~8K1.69×
05Florida~30K1.56×
06Georgia~10K1.38×
07New York~20K1.35×
08Alabama~5K1.31×
09Illinois~10K1.23×
10Arkansas~3K1.20×
11West Virginia~2K1.20×
12Ohio~10K1.12×
13New Mexico~2K1.12×
14Kentucky~4K1.10×
15New Jersey~8K1.08×
16Indiana~6K1.06×
17Michigan~8K1.04×
18South Carolina~5K1.03×
19Maine~1K1.01×
20Rhode Island<1K1.01×
21Vermont<1K1.01×
22Connecticut~3K1.00×
23Washington, District of Columbia<1K0.99×
24New Hampshire~1K0.98×
25Delaware<1K0.98×
26North Carolina~9K0.97×
27Massachusetts~6K0.97×
28Alaska<1K0.97×
29Virginia~7K0.96×
30South Dakota<1K0.96×
31North Dakota<1K0.96×
32Mississippi~2K0.92×
33Montana<1K0.91×
34Idaho~1K0.90×
35Maryland~5K0.88×
36Missouri~4K0.88×
37Oklahoma~3K0.88×
38Nebraska~1K0.88×
39Kansas~2K0.87×
40Hawaii~1K0.86×
41Iowa~2K0.85×
42California~30K0.83×
43Louisiana~3K0.81×
44Oregon~3K0.78×
45Minnesota~3K0.77×
46Utah~2K0.75×
47Colorado~4K0.74×
48Nevada~2K0.74×
49Texas~20K0.69×
50Arizona~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Maxwell House, United States
0.69×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maxwell House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maxwell House audience
#·InterestCategoryAffinity×
01NescaféFood & Beverages38.96×
02Costa CoffeeFood & Beverages33.63×
03Jewel-OscoShopping31.04×
04Jrue HolidaySports20.00×
05Bad SantaMovies & TV20.00×
06Akame ga Kill!Literature18.29×
07Tim HortonSports13.88×
08Bonefish GrillFood & Beverages12.42×
09International educationBusiness & Career10.85×
10Chumba CasinoTravel & Leisure9.41×
11Specialty coffeeFood & Beverages9.25×
12Public securityPolitics & Society6.47×
13FedExBusiness & Career3.79×
14Texas RoadhouseFood & Beverages3.44×
15Mortgage loansBusiness & Career3.18×
16Domino's PizzaFood & Beverages2.93×
17SubwayFood & Beverages2.90×
18Pizza HutFood & Beverages2.82×
19McDonald'sFood & Beverages2.68×
20Indeed.comBusiness & Career2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maxwell House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maxwell House audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Convenience OrientationPREMIUM1.89×
Family OrientationCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maxwell House audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maxwell House's target market in United States?

Maxwell House's target market in United States covers an estimated 296,632 people, concentrated in Florida and California.

02

What is the gender split and age of Maxwell House customers?

58.9% of the Maxwell House audience are female, 41.1% are male, with an average age of 34.5 years.

03

Which brands do Maxwell House fans like most?

Maxwell House fans show strongest brand affinity for Jewel-Osco (31.04×), Tim Horton (13.88×), and Nescafé (38.96×) over the country average.

04

Where do Maxwell House fans live in United States?

Maxwell House fans in United States are most concentrated in Florida (reach ~30K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Maxwell House fans also like?

Beyond Maxwell House itself, the audience over-indexes on Tim Horton (13.88×), Nescafé (38.96×), Chumba Casino (9.41×), and Costa Coffee (33.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maxwell House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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