Maxwell House Audience in United States

Maxwell House logo

Maxwell House has an estimated audience of 298,988 people in United States. 58.9% are female, 41.1% are male, average age 34.5. Top regions: Florida, California, New York. Top brand affinities: Regional styles of Mexican music, Surf kayaking, Electrolyte, Ivey Business School, Rift.

The average Maxwell House fan in United States is 34.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Regional styles of Mexican music, Surf kayaking, Electrolyte, with strongest over-indexing on Regional styles of Mexican music (62.75× the country average). Demographically, the Maxwell House audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Demographics of Maxwell House fans

Demographic split for Maxwell House audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.5
Estimated audience size298,988

Audience persona

The typical Maxwell House fan in United States is more female, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Maxwell House in United States
RegionReachAffinity
Florida34,7411.72×
California30,2070.92×
New York26,3351.58×
Pennsylvania23,2632.31×
Texas17,7480.69×
Tennessee13,1192.19×
Illinois12,6541.27×
Washington12,5112.09×
Georgia11,7761.28×
Ohio10,2921.12×
North Carolina9,0111×
Michigan8,8991.14×
New Jersey7,6701.01×
Virginia6,5910.91×
Alabama6,3851.53×
Wisconsin6,3121.4×
Indiana6,2301.14×
Massachusetts4,9270.84×
South Carolina4,6571.04×
Kentucky4,4841.2×
Maryland4,0700.79×
Missouri3,8730.8×
Arizona3,1920.52×
Connecticut3,0511.02×
Minnesota2,9620.69×
Colorado2,8530.61×
Louisiana2,7350.71×
Oklahoma2,6720.8×
Arkansas2,1050.85×
Oregon2,1040.61×
Mississippi1,9660.8×
West Virginia1,8731.35×
New Mexico1,8371.23×
Kansas1,7300.73×
Iowa1,6060.65×
Nevada1,3650.47×
Utah1,2420.46×
Idaho1,1530.77×
New Hampshire1,0970.93×
Nebraska1,0080.67×
Rhode Island9941.04×
Maine9600.9×
Washington, District of Columbia8780.98×
Hawaii7710.6×
Delaware7410.9×
South Dakota5720.83×
Vermont5210.99×
Alaska4980.78×
Montana4710.57×
North Dakota4180.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maxwell House audience
BrandAffinityCategory
Regional styles of Mexican music62.75×Music & Radio
Surf kayaking20×Sports
Electrolyte6.14×Health
Ivey Business School40.83×Business & Career
Rift39.58×Games
Elsword15.71×Games
Passaic County, New Jersey9.9×Travel & Leisure
Lulu 黃路梓茵2.43×Movies & TV
Staycation2.79×Home & Garden
Jingoism1.61×Politics & Society
Kansas1.82×Travel & Leisure
Days Out With Kids10.11×Travel & Leisure
Unique Gifts1.6×Shopping
Certified diabetes educator8.47×Business & Career
Home staging3.2×Home & Garden
Racing1.56×Cars & Mobility
Graham Greene3.63×Literature
Nebraska Cornhuskers football1.98×Sports
Birthday Gifts1.72×Kids & Family
Bugatti Chiron5.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maxwell House audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Family OrientationCONSERVATISM1.47
IndulgenceJOY1.45
Career OrientationPOWER1.37
Community OrientationOPEN1.31
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Maxwell House
CountryShare
United States58.2%
Canada21.7%
France6.3%

See Maxwell House audiences in other countries

More Coffee audiences in United States

Frequently asked questions

How many fans does Maxwell House have in United States?

Maxwell House has an estimated audience of 298,988 people in United States, concentrated in Florida and California.

What is the gender split and age of Maxwell House fans?

58.9% of Maxwell House fans are female, 41.1% are male, with an average age of 34.5 years.

Which brands do Maxwell House fans like most?

Maxwell House fans show strongest brand affinity for Regional styles of Mexican music (62.75×), Surf kayaking (20×), and Electrolyte (6.14×) over the country average.

Where do Maxwell House fans live in United States?

Maxwell House fans in United States are most concentrated in Florida (reach 34,741), California (reach 30,207), and New York (reach 26,335). These three regions account for the largest share of the active audience.

What other brands do Maxwell House fans also like?

Beyond Maxwell House itself, the audience over-indexes on Surf kayaking (20×), Electrolyte (6.14×), Ivey Business School (40.83×), and Rift (39.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maxwell House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.