Mentha Audience in United States

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Mentha has an estimated audience of 3,449,466 people in United States. 71.4% are female, 28.6% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Whataburger, Bank account, Mothercare, Panama.

The average Mentha fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Whataburger, Bank account, with strongest over-indexing on 3D printing (2.69× the country average). Demographically, the Mentha audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Mentha fans

Demographic split for Mentha audience in United States
MetricValue
Female71.4%
Male28.6%
Average age36.4
Estimated audience size3,449,466

Audience persona

The typical Mentha fan in United States is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Mentha in United States
RegionReachAffinity
California319,7040.84×
Texas210,4290.71×
Florida177,9920.76×
New York136,9260.71×
Michigan75,0020.83×
Pennsylvania72,6020.63×
Georgia71,1000.67×
Illinois68,9810.6×
North Carolina62,6480.6×
Virginia62,2950.74×
New Jersey61,8320.7×
Washington58,4060.84×
Ohio57,4020.54×
Arizona44,6100.63×
Massachusetts41,6020.61×
Maryland40,4480.68×
Tennessee39,1060.57×
Oregon36,3330.92×
Wisconsin33,0960.64×
Indiana31,2840.5×
Missouri30,7740.55×
Oklahoma27,3930.72×
Colorado27,3430.5×
Louisiana27,1320.61×
South Carolina26,4320.51×
Kentucky26,3390.61×
Mississippi26,3170.93×
Arkansas25,2450.89×
Minnesota25,2330.51×
Alabama23,5180.49×
Connecticut23,0880.67×
Utah22,1400.72×
Kansas20,8370.77×
West Virginia20,8241.3×
Alaska20,7802.82×
Idaho19,2301.11×
Hawaii18,3701.24×
Iowa18,2600.64×
Montana18,1151.89×
Nevada18,0480.54×
South Dakota17,8802.24×
North Dakota17,4092.46×
New Hampshire17,1581.26×
Wyoming16,8453.29×
Nebraska16,8010.97×
New Mexico16,7140.97×
Rhode Island16,5681.51×
Maine16,5581.34×
Vermont16,2962.69×
Delaware14,8371.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mentha audience
BrandAffinityCategory
3D printing2.69×Technology & Electronics
Whataburger1.6×Food & Beverages
Bank account1.52×Business & Career
Mothercare1.64×Kids & Family
Panama1.56×Travel & Leisure
Colorado River1.99×Travel & Leisure
English literature2.08×Literature
Kingdom of Judah2.13×Politics & Society
Cachorro1.53×Pets & Animals
Picnic1.85×Kids & Family
life is good1.67×Music & Radio
Gaelic football1.78×Sports
Boracay2.37×Travel & Leisure
Cachorros2.91×Pets & Animals
Waterford2.05×Travel & Leisure
Enfamil1.52×Kids & Family
Liberace1.74×Music & Radio
Grand Prairie, Texas1.59×Travel & Leisure
Cacique2.25×Food & Beverages
Cachorros2.3×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mentha audience
TraitClusterScore
Convenience OrientationPREMIUM1.64
Family OrientationCONSERVATISM1.55
Design AffinityPREMIUM1.47
IndulgenceJOY1.37
TraditionCONSERVATISM1.34
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Mentha
CountryShare
United States25.5%
Poland8.8%
Vietnam4.1%

See Mentha audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Mentha have in United States?

Mentha has an estimated audience of 3,449,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Mentha fans?

71.4% of Mentha fans are female, 28.6% are male, with an average age of 36.4 years.

Which brands do Mentha fans like most?

Mentha fans show strongest brand affinity for 3D printing (2.69×), Whataburger (1.6×), and Bank account (1.52×) over the country average.

Where do Mentha fans live in United States?

Mentha fans in United States are most concentrated in California (reach 319,704), Texas (reach 210,429), and Florida (reach 177,992). These three regions account for the largest share of the active audience.

What other brands do Mentha fans also like?

Beyond Mentha itself, the audience over-indexes on Whataburger (1.6×), Bank account (1.52×), Mothercare (1.64×), and Panama (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mentha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.