Rascasse Audience Intelligence

Mentha Audience in United States

A data profile of the people who buy, follow and care about Mentha in United States — modelled from more than twelve digital signal sources. Mentha has an estimated audience of 3,449,466 people in United States.

#19among Vegetable in United States#4705among Topic in United States#588in Food & Beverages

The average Mentha fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Mineral water, with strongest over-indexing on Microwave oven (3.39× the country average).

Demographically, the Mentha audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mentha fan in United States is more female, around 36.4 years old, with strong Community Orientation tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mentha profile in United States.

Audience size
3.4M
in United States
Gender
71.4%♀
28.6% male
Age
36.4
average years
Country rank
#9142
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mentha fans

71.4% are female, 28.6% are male, average age 36.4.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Mentha audience in United States
MetricValue
Female71.4%
Male28.6%
Average age36.4
Estimated audience size3,449,466
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Mentha audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Mentha audience comes from United States.

Worldwide audience distribution share by country for Mentha
CountryShare
United States25.5%
Poland8.8%
Vietnam4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mentha audience in United States is strongest.

Fig. 05

Top regions by affinity

Mentha fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.32×
02North Dakota~9K1.25×
03Vermont~7K1.24×
04South Dakota~10K1.21×
05Montana~10K1.19×
06Delaware~10K1.14×
07Rhode Island~10K1.11×
08Hawaii~20K1.08×
09Maine~10K1.07×
10West Virginia~20K1.06×
11New Hampshire~10K1.06×
12Idaho~20K1.04×
13Washington, District of Columbia~10K1.03×
14Michigan~90K1.02×
15New Mexico~20K1.01×
16Nebraska~20K1.01×
17Mississippi~30K1.00×
18Arkansas~30K0.98×
19Oregon~40K0.97×
20Kansas~30K0.97×
21Iowa~30K0.94×
22Oklahoma~40K0.93×
23Utah~30K0.93×
24Washington~60K0.92×
25Louisiana~40K0.92×
26Kentucky~40K0.92×
27Connecticut~30K0.92×
28Nevada~30K0.91×
29Alabama~40K0.90×
30Maryland~50K0.88×
31Missouri~50K0.88×
32South Carolina~50K0.88×
33Wisconsin~50K0.88×
34Indiana~50K0.87×
35Minnesota~40K0.87×
36Tennessee~60K0.86×
37Arizona~60K0.85×
38Massachusetts~60K0.85×
39Colorado~50K0.85×
40Virginia~70K0.84×
41North Carolina~90K0.83×
42New Jersey~70K0.83×
43Georgia~90K0.82×
44Florida~200K0.81×
45Ohio~90K0.80×
46California~300K0.79×
47Pennsylvania~90K0.79×
48Illinois~90K0.79×
49New York~200K0.78×
50Texas~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Mentha, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mentha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mentha audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages5.33×
02Mineral waterFood & Beverages3.71×
03Non-alcoholic beverageFood & Beverages3.65×
04Microwave ovenHome & Garden3.39×
05FertilizerHome & Garden3.33×
06CappuccinoFood & Beverages2.59×
07HerbalismHealth2.36×
08Hardware storeHome & Garden2.19×
09Britney SpearsMusic & Radio2.08×
10PharmacyBusiness & Career2.00×
11Rail transportTravel & Leisure1.99×
12Charitable organizationPolitics & Society1.92×
13TraditionPolitics & Society1.77×
14Discount storesShopping1.65×
15Veterinary medicineBusiness & Career1.61×
16Soft drinksFood & Beverages1.61×
17InnovationBusiness & Career1.61×
18Nonprofit organizationPolitics & Society1.60×
19GardeningHome & Garden1.55×
20Organic foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mentha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mentha audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.92×
TraditionCONSERVATISM1.77×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mentha audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
SpiritualityBALANCE0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mentha have in United States?

Mentha has an estimated audience of 3,449,466 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mentha fans?

71.4% of Mentha fans are female, 28.6% are male, with an average age of 36.4 years.

03

Which brands do Mentha fans like most?

Mentha fans show strongest brand affinity for Microwave oven (3.39×), Non-alcoholic beverage (3.65×), and Mineral water (3.71×) over the country average.

04

Where do Mentha fans live in United States?

Mentha fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mentha fans also like?

Beyond Mentha itself, the audience over-indexes on Non-alcoholic beverage (3.65×), Mineral water (3.71×), Nonprofit organization (1.6×), and Hardware store (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Mentha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mentha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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