Mercedes-Benz Stadium Audience in United States
Mercedes-Benz Stadium has an estimated audience of 3,309,119 people in United States. 43.7% are female, 56.3% are male, average age 36.6. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.48× the country average). Demographically, the Mercedes-Benz Stadium audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Mercedes-Benz Stadium fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.6 |
| Estimated audience size | 3,309,119 |
Audience persona
The typical Mercedes-Benz Stadium fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.48× | Internet & Social Media |
| Governor of Michigan | 14.41× | Politics & Society |
| Mathcore | 14.9× | Music & Radio |
| Grinch | 7.13× | Movies & TV |
| Hipster | 15.99× | Politics & Society |
| Wok | 10.22× | Food & Beverages |
| Google Home | 9.54× | Technology & Electronics |
| Harlow | 17.24× | Travel & Leisure |
| Fairy godmother | 10.69× | Literature |
| No Escape (1994 film) | 15.88× | Movies & TV |
| Elsword | 22.06× | Games |
| Vocal harmony | 5.84× | Music & Radio |
| Hibachi | 10.08× | Food & Beverages |
| La Jolla | 10.73× | Travel & Leisure |
| Historic site | 4.83× | Arts & Culture |
| Guitarist (magazine) | 12.51× | Music & Radio |
| headspace | 10.01× | Health |
| TV Fanatic | 11.09× | Movies & TV |
| Grace Slick | 8.59× | Music & Radio |
| El Paso County, Colorado | 12.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.03 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Sports Activity | POWER | 0.97 |
| Early Adopter Mentality | POWER | 0.97 |
| Family Orientation | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.0% |
| United Kingdom | 3.7% |
| Germany | 3.0% |
See Mercedes-Benz Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mercedes-Benz Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.