Rascasse Audience Intelligence

Mercedes-Benz Stadium Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz Stadium in United States — modelled from more than twelve digital signal sources. Mercedes-Benz Stadium has an estimated audience of 3,089,735 people in United States.

#15among Stadium in United States#735among POI in United States#886in Sports

The average Mercedes-Benz Stadium fan in United States is 38.2 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Top brand affinities include NFL, Russell Wilson, Aaron Rodgers, with strongest over-indexing on NFL (1.63× the country average).

Demographically, the Mercedes-Benz Stadium audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz Stadium fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Stadium profile in United States.

Audience size
3.1M
in United States
Gender
37.0%♀
63.0% male
Age
38.2
average years
Country rank
#10041
POI in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Stadium fans

37.0% are female, 63.0% are male, average age 38.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Mercedes-Benz Stadium audience in United States
MetricValue
Female37.0%
Male63.0%
Average age38.2
Estimated audience size3,089,735
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mercedes-Benz Stadium audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Mercedes-Benz Stadium audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz Stadium
CountryShare
United States72.4%
Germany3.6%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2.5M21.39×
02South Carolina~100K2.31×
03Alabama~100K2.10×
04Tennessee~100K1.68×
05North Carolina~100K1.31×
06Indiana~70K1.11×
07Virginia~80K0.93×
08Florida~200K0.92×
09Mississippi~30K0.88×
10Washington, District of Columbia~8K0.80×
11Kentucky~30K0.70×
12Maryland~40K0.68×
13Alaska~5K0.62×
14New York~100K0.60×
15Vermont~4K0.60×
16New Jersey~50K0.59×
17Delaware~6K0.59×
18North Dakota~4K0.59×
19Rhode Island~6K0.58×
20Illinois~70K0.57×
21South Dakota~5K0.57×
22Louisiana~20K0.55×
23Texas~200K0.54×
24Ohio~60K0.54×
25Massachusetts~40K0.54×
26West Virginia~9K0.54×
27Montana~5K0.54×
28Connecticut~20K0.53×
29Arkansas~20K0.53×
30Nebraska~9K0.52×
31New Hampshire~7K0.50×
32Kansas~10K0.49×
33Maine~6K0.49×
34Colorado~30K0.48×
35Oregon~20K0.48×
36Utah~10K0.47×
37Iowa~10K0.47×
38Idaho~8K0.47×
39New Mexico~8K0.47×
40Pennsylvania~50K0.46×
41Missouri~30K0.46×
42Hawaii~7K0.46×
43Michigan~40K0.45×
44Oklahoma~20K0.45×
45Nevada~10K0.44×
46California~200K0.43×
47Washington~30K0.41×
48Wisconsin~20K0.40×
49Arizona~30K0.39×
50Minnesota~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Stadium, United States
0.39×1.00×21.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.86×
02Dak PrescottSports3.48×
03StadiumSports3.09×
04LSU Tigers footballSports3.03×
05World SeriesSports2.94×
06Luka DončićSports2.93×
07Aaron RodgersSports2.58×
08Minnesota TimberwolvesSports2.28×
09San Francisco 49ersSports2.01×
10Monday Night FootballSports1.95×
11Anime conventionLiterature1.82×
12Mixed martial artsSports1.76×
13CBS SportsMovies & TV1.76×
14FandomLiterature1.64×
15NFLSports1.63×
16NBA playoffsSports1.63×
17Buffalo BillsSports1.60×
18Super BowlSports1.56×
19Golden State WarriorsSports1.52×
20NBA FinalsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.18×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.85×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz Stadium have in United States?

Mercedes-Benz Stadium has an estimated audience of 3,089,735 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of Mercedes-Benz Stadium fans?

37.0% of Mercedes-Benz Stadium fans are female, 63.0% are male, with an average age of 38.2 years.

03

Which brands do Mercedes-Benz Stadium fans like most?

Mercedes-Benz Stadium fans show strongest brand affinity for NFL (1.63×), Russell Wilson (3.86×), and Aaron Rodgers (2.58×) over the country average.

04

Where do Mercedes-Benz Stadium fans live in United States?

Mercedes-Benz Stadium fans in United States are most concentrated in Georgia (reach ~2.5M), Florida (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz Stadium fans also like?

Beyond Mercedes-Benz Stadium itself, the audience over-indexes on Russell Wilson (3.86×), Aaron Rodgers (2.58×), Mixed martial arts (1.76×), and NBA playoffs (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Mercedes-Benz Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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