Rascasse Audience Intelligence

Mexican League Audience in United States

A data profile of the people who buy, follow and care about Mexican League in United States — modelled from more than twelve digital signal sources. Mexican League has an estimated audience of 1,546,278 people in United States.

#197among Event in United States#1561in Sports

The average Mexican League fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tessa Thompson, Club América, Mariachi, with strongest over-indexing on Tessa Thompson (27.15× the country average).

Demographically, the Mexican League audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexican League fan in United States is balanced, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Tessa Thompson.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican League profile in United States.

Audience size
1.5M
in United States
Gender
47.9%♀
52.1% male
Age
38.9
average years
Country rank
#17334
Event in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican League fans

47.9% are female, 52.1% are male, average age 38.9.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Mexican League audience in United States
MetricValue
Female47.9%
Male52.1%
Average age38.9
Estimated audience size1,546,278
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mexican League audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3926%
40-4924%
50+14%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Mexican League audience comes from United States.

Worldwide audience distribution share by country for Mexican League
CountryShare
United States77.9%
Singapore2.8%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican League audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexican League fans by region: top regions in United States
#RegionReachAffinity×
01California~700K3.88×
02Nevada~50K3.36×
03Illinois~100K2.37×
04Texas~300K1.90×
05Nebraska~10K1.80×
06New York~100K1.69×
07Washington~50K1.66×
08Arizona~50K1.65×
09New Jersey~60K1.50×
10Connecticut~20K1.48×
11New Mexico~10K1.36×
12Colorado~30K1.27×
13Maryland~30K1.16×
14Washington, District of Columbia~5K1.14×
15Florida~100K1.09×
16Wisconsin~30K1.09×
17Utah~10K1.04×
18Idaho~8K1.02×
19Oklahoma~20K1.01×
20Rhode Island~5K0.99×
21Delaware~4K0.99×
22Oregon~20K0.98×
23Alaska~3K0.92×
24Vermont~3K0.92×
25North Dakota~3K0.90×
26South Dakota~3K0.89×
27Montana~4K0.88×
28West Virginia~6K0.86×
29Maine~5K0.85×
30Hawaii~6K0.84×
31New Hampshire~5K0.84×
32Arkansas~10K0.83×
33Ohio~40K0.82×
34North Carolina~40K0.82×
35Indiana~20K0.82×
36Kansas~10K0.81×
37Mississippi~10K0.80×
38Massachusetts~20K0.78×
39Kentucky~20K0.78×
40Iowa~10K0.78×
41Georgia~40K0.77×
42Virginia~30K0.76×
43Louisiana~10K0.75×
44South Carolina~20K0.72×
45Tennessee~20K0.71×
46Minnesota~20K0.70×
47Alabama~10K0.68×
48Missouri~20K0.64×
49Pennsylvania~30K0.61×
50Michigan~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Mexican League, United States
0.58×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexican League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexican League audience
#·InterestCategoryAffinity×
01Fruitvale StationTravel & Leisure40.28×
02Tessa ThompsonMovies & TV27.15×
03UEFA European ChampionshipSports23.68×
04Rey MysterioSports15.98×
05Club AméricaSports15.70×
06MariachiMusic & Radio15.09×
07FIFA Club World CupSports14.03×
08Lucy LiuMovies & TV13.94×
09Keke PalmerMovies & TV13.39×
10Cruz AzulSports11.61×
11Atlético MadridSports10.76×
12San Diego PadresSports10.38×
13Milwaukee BrewersSports8.78×
14Liga MXSports8.77×
15Web serverTechnology & Electronics7.34×
16La LigaSports7.21×
17Pittsburgh PiratesSports6.56×
18Detroit TigersSports5.22×
19Las VegasTravel & Leisure4.26×
20MexicoTravel & Leisure3.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexican League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexican League audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
IndulgenceJOY1.70×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexican League audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
Early Adopter MentalityPOWER0.74×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexican League have in United States?

Mexican League has an estimated audience of 1,546,278 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mexican League fans?

47.9% of Mexican League fans are female, 52.1% are male, with an average age of 38.9 years.

03

Which brands do Mexican League fans like most?

Mexican League fans show strongest brand affinity for Tessa Thompson (27.15×), Club América (15.7×), and Mariachi (15.09×) over the country average.

04

Where do Mexican League fans live in United States?

Mexican League fans in United States are most concentrated in California (reach ~700K), Texas (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mexican League fans also like?

Beyond Mexican League itself, the audience over-indexes on Club América (15.7×), Mariachi (15.09×), Milwaukee Brewers (8.78×), and Keke Palmer (13.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Mexican League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →