Michelle Phan Audience in United States

Michelle Phan logo

Michelle Phan has an estimated audience of 577,647 people in United States. 75.2% are female, 24.8% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Foundation (cosmetics), ipsy, Huda Beauty, Equinox, ULTA Beauty.

The average Michelle Phan fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Foundation (cosmetics), ipsy, Huda Beauty, with strongest over-indexing on Foundation (cosmetics) (6.54× the country average). Demographically, the Michelle Phan audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

Demographics of Michelle Phan fans

Demographic split for Michelle Phan audience in United States
MetricValue
Female75.2%
Male24.8%
Average age34.8
Estimated audience size577,647

Audience persona

The typical Michelle Phan fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Foundation (cosmetics).

Top regions in United States

Top regions ranked by reach for Michelle Phan in United States
RegionReachAffinity
California155,4292.45×
Texas55,7941.12×
New York53,9251.67×
Florida34,7750.89×
Illinois22,6841.18×
Washington21,0231.81×
New Jersey19,3391.32×
Pennsylvania18,3650.94×
Georgia17,3440.97×
Virginia16,1211.15×
North Carolina15,7930.91×
Massachusetts15,7621.38×
Arizona13,6251.16×
Ohio12,9200.73×
Michigan12,6680.84×
Maryland10,9001.1×
Colorado10,1591.12×
Minnesota9,4431.14×
Oregon9,3571.41×
Nevada8,4041.5×
Tennessee8,3160.72×
Indiana7,6220.72×
Missouri7,3050.78×
Wisconsin7,0140.81×
Hawaii6,4972.62×
Oklahoma5,7380.89×
Connecticut5,6570.98×
Utah5,6251.09×
South Carolina5,5760.64×
Louisiana4,7350.64×
Alabama4,7220.59×
Kentucky4,5830.63×
Kansas3,5600.78×
Iowa3,0790.65×
Arkansas3,0720.65×
New Mexico2,9331.01×
Washington, District of Columbia2,8201.62×
Idaho2,4520.85×
Mississippi2,1780.46×
Nebraska2,0500.71×
New Hampshire1,9760.87×
Rhode Island1,8401×
Maine1,6800.81×
West Virginia1,5700.58×
Alaska1,3671.11×
Delaware1,1800.74×
Montana1,1670.73×
Vermont8490.84×
North Dakota7160.6×
South Dakota6860.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michelle Phan audience
BrandAffinityCategory
Foundation (cosmetics)6.54×Beauty & Wellness
ipsy10.78×Shopping
Huda Beauty9.18×Beauty & Wellness
Equinox5.66×Politics & Society
ULTA Beauty2.95×Beauty & Wellness
Sephora2.13×Shopping
Natural skin care3.08×Beauty & Wellness
Organic product3.18×Food & Beverages
Makeup Tutorials3.14×Beauty & Wellness
Lip gloss4.42×Beauty & Wellness
Emerging technologies3.33×Technology & Electronics
Marshalls1.98×Fashion & Accessoires
Burlington2.44×Fashion & Accessoires
Fashion Nova2.25×Shopping
DeviantArt2.96×Internet & Social Media
Skyscanner6.44×Travel & Leisure
Old Navy1.56×Fashion & Accessoires
Skin care1.76×Beauty & Wellness
Nordstrom1.56×Shopping
T.J.Maxx1.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michelle Phan audience
TraitClusterScore
Luxury OrientationPREMIUM2.04
ExtroversionTHRILL1.87
Price SensitivityPREMIUM1.3
CreativityOPEN1.25
Risk AppetiteTHRILL1.22
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Michelle Phan
CountryShare
United States63.7%
Canada4.6%
United Kingdom4.4%

See Michelle Phan audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Michelle Phan have in United States?

Michelle Phan has an estimated audience of 577,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Michelle Phan fans?

75.2% of Michelle Phan fans are female, 24.8% are male, with an average age of 34.8 years.

Which brands do Michelle Phan fans like most?

Michelle Phan fans show strongest brand affinity for Foundation (cosmetics) (6.54×), ipsy (10.78×), and Huda Beauty (9.18×) over the country average.

Where do Michelle Phan fans live in United States?

Michelle Phan fans in United States are most concentrated in California (reach 155,429), Texas (reach 55,794), and New York (reach 53,925). These three regions account for the largest share of the active audience.

What other brands do Michelle Phan fans also like?

Beyond Michelle Phan itself, the audience over-indexes on ipsy (10.78×), Huda Beauty (9.18×), Equinox (5.66×), and ULTA Beauty (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Phan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.