Rascasse Audience Intelligence

Michelle Phan Audience in United States

A data profile of the people who buy, follow and care about Michelle Phan in United States — modelled from more than twelve digital signal sources. Michelle Phan has an estimated audience of 552,115 people in United States.

#47among Social media influencer in United States#8297among Person in United States#1283in Fashion & Accessoires

The average Michelle Phan fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Foundation (cosmetics), ipsy, Huda Beauty, with strongest over-indexing on Foundation (cosmetics) (6.54× the country average).

Demographically, the Michelle Phan audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelle Phan fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Foundation (cosmetics).

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelle Phan profile in United States.

Audience size
552K
in United States
Gender
75.2%♀
24.8% male
Age
34.8
average years
Country rank
#34553
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michelle Phan fans

75.2% are female, 24.8% are male, average age 34.8.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Michelle Phan audience in United States
MetricValue
Female75.2%
Male24.8%
Average age34.8
Estimated audience size552,115
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Michelle Phan audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Michelle Phan audience comes from United States.

Worldwide audience distribution share by country for Michelle Phan
CountryShare
United States64.8%
Canada4.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelle Phan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelle Phan fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.42×
02Hawaii~6K2.26×
03Washington~20K1.77×
04New York~50K1.65×
05Washington, District of Columbia~3K1.46×
06Nevada~8K1.39×
07Massachusetts~20K1.35×
08Oregon~9K1.32×
09New Jersey~20K1.28×
10Illinois~20K1.13×
11Virginia~20K1.13×
12Maryland~10K1.10×
13Minnesota~9K1.10×
14Texas~50K1.09×
15Arizona~10K1.09×
16Colorado~10K1.06×
17Alaska~1K1.06×
18Utah~5K1.02×
19Rhode Island~2K1.01×
20New Mexico~3K1.00×
21Connecticut~6K0.99×
22Vermont<1K0.98×
23Georgia~20K0.96×
24New Hampshire~2K0.94×
25Pennsylvania~20K0.93×
26Maine~2K0.92×
27Oklahoma~6K0.91×
28Idaho~3K0.91×
29North Dakota~1K0.91×
30Florida~40K0.90×
31Montana~1K0.90×
32Delaware~1K0.90×
33North Carolina~20K0.89×
34South Dakota~1K0.89×
35Kansas~4K0.87×
36Michigan~10K0.85×
37Wisconsin~7K0.84×
38Nebraska~2K0.84×
39West Virginia~2K0.84×
40Missouri~8K0.82×
41Arkansas~4K0.82×
42Iowa~4K0.78×
43Tennessee~9K0.77×
44Louisiana~6K0.76×
45Mississippi~4K0.76×
46Ohio~10K0.75×
47Indiana~8K0.75×
48Kentucky~5K0.75×
49South Carolina~6K0.73×
50Alabama~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Michelle Phan, United States
0.71×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelle Phan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelle Phan audience
#·InterestCategoryAffinity×
01ipsyShopping10.78×
02Huda BeautyBeauty & Wellness9.18×
03Foundation (cosmetics)Beauty & Wellness6.54×
04SkyscannerTravel & Leisure6.44×
05EquinoxPolitics & Society5.66×
06Lip glossBeauty & Wellness4.42×
07Emerging technologiesTechnology & Electronics3.33×
08Organic productFood & Beverages3.18×
09Makeup TutorialsBeauty & Wellness3.14×
10Natural skin careBeauty & Wellness3.08×
11DeviantArtInternet & Social Media2.96×
12ULTA BeautyBeauty & Wellness2.95×
13BurlingtonFashion & Accessoires2.44×
14Fashion NovaShopping2.25×
15SephoraShopping2.13×
16MarshallsFashion & Accessoires1.98×
17T.J.MaxxShopping1.83×
18Skin careBeauty & Wellness1.76×
19Old NavyFashion & Accessoires1.56×
20NordstromShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelle Phan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelle Phan audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.25×
CreativityOPEN1.17×
Quality AwarenessPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelle Phan audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Risk AppetiteTHRILL0.53×
Career OrientationPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelle Phan have in United States?

Michelle Phan has an estimated audience of 552,115 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michelle Phan fans?

75.2% of Michelle Phan fans are female, 24.8% are male, with an average age of 34.8 years.

03

Which brands do Michelle Phan fans like most?

Michelle Phan fans show strongest brand affinity for Foundation (cosmetics) (6.54×), ipsy (10.78×), and Huda Beauty (9.18×) over the country average.

04

Where do Michelle Phan fans live in United States?

Michelle Phan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Michelle Phan fans also like?

Beyond Michelle Phan itself, the audience over-indexes on ipsy (10.78×), Huda Beauty (9.18×), Equinox (5.66×), and ULTA Beauty (2.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michelle Phan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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