Microneedling Audience in United States
Microneedling has an estimated audience of 1,852,643 people in United States. 76.3% are female, 23.7% are male, average age 41.4. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Mothercare.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (337.85× the country average). Demographically, the Microneedling audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic
Demographics of Microneedling fans
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 41.4 |
| Estimated audience size | 1,852,643 |
Audience persona
The typical Microneedling fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 337.85× | Travel & Leisure |
| Goop | 5.54× | Internet & Social Media |
| Governor of Michigan | 7.38× | Politics & Society |
| headspace | 8.02× | Health |
| Mothercare | 2.68× | Kids & Family |
| Bank account | 1.98× | Business & Career |
| Grace Slick | 6.4× | Music & Radio |
| Cherish (group) | 7.74× | Music & Radio |
| Wok | 4.58× | Food & Beverages |
| Elsword | 11.4× | Games |
| Google Home | 4.25× | Technology & Electronics |
| Fairy godmother | 4.81× | Literature |
| Grinch | 2.49× | Movies & TV |
| Hibachi | 4.63× | Food & Beverages |
| Tierra caliente | 4.64× | Travel & Leisure |
| JDSU | 1.7× | Business & Career |
| National Paralympic Committee | 12.51× | Sports |
| Vocal harmony | 2.34× | Music & Radio |
| El Paso County, Colorado | 6.3× | Travel & Leisure |
| Guitarist (magazine) | 5.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.3 |
| Price Sensitivity | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.19 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 12.9% |
| United Kingdom | 10.8% |
See Microneedling audiences in other countries
More Beauty & Wellness audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Microneedling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.