Rascasse Audience Intelligence

Microneedling Audience in United States

A data profile of the people who buy, follow and care about Microneedling in United States — modelled from more than twelve digital signal sources. Microneedling has an estimated audience of 1,841,302 people in United States.

#6611among Topic in United States#231in Beauty & Wellness

The average Microneedling fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dermatology, Moisturizer, Skin care, with strongest over-indexing on Dermatology (5.14× the country average).

Demographically, the Microneedling audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microneedling fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Dermatology.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microneedling profile in United States.

Audience size
1.8M
in United States
Gender
77.4%♀
22.6% male
Age
41.2
average years
Country rank
#15204
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Microneedling fans

77.4% are female, 22.6% are male, average age 41.2.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Microneedling audience in United States
MetricValue
Female77.4%
Male22.6%
Average age41.2
Estimated audience size1,841,302
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Microneedling audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Microneedling audience comes from United States.

Worldwide audience distribution share by country for Microneedling
CountryShare
United States30.8%
Germany12.9%
United Kingdom10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microneedling audience in United States is strongest.

Fig. 05

Top regions by affinity

Microneedling fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.30×
02Arizona~50K1.29×
03Florida~200K1.27×
04Utah~20K1.24×
05New York~100K1.23×
06New Jersey~60K1.23×
07Colorado~30K1.19×
08Texas~200K1.17×
09Illinois~70K1.15×
10Washington~40K1.14×
11Massachusetts~40K1.13×
12Hawaii~9K1.12×
13Nevada~20K1.11×
14Idaho~10K1.07×
15Minnesota~30K1.05×
16North Carolina~60K1.04×
17Virginia~50K1.03×
18Tennessee~40K1.03×
19Maryland~30K1.03×
20Georgia~60K1.02×
21Connecticut~20K1.02×
22Missouri~30K1.01×
23Louisiana~20K1.01×
24New Mexico~9K1.01×
25Michigan~50K0.99×
26South Carolina~30K0.99×
27Rhode Island~6K0.99×
28Oregon~20K0.98×
29Kansas~10K0.98×
30Alaska~4K0.98×
31Arkansas~10K0.97×
32Washington, District of Columbia~5K0.97×
33Montana~5K0.96×
34Pennsylvania~60K0.93×
35Kentucky~20K0.93×
36Ohio~50K0.92×
37Oklahoma~20K0.92×
38Nebraska~8K0.92×
39New Hampshire~6K0.89×
40Delaware~5K0.89×
41West Virginia~8K0.88×
42Alabama~20K0.87×
43Indiana~30K0.86×
44Mississippi~10K0.86×
45North Dakota~3K0.86×
46Wisconsin~20K0.84×
47Iowa~10K0.83×
48South Dakota~4K0.83×
49Maine~5K0.82×
50Vermont~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Microneedling, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microneedling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microneedling audience
#·InterestCategoryAffinity×
01DermatologyBeauty & Wellness5.14×
02BB creamBeauty & Wellness3.99×
03MoisturizerHome & Garden3.48×
04Anti-aging creamBeauty & Wellness3.15×
05Eyelash extensionsBeauty & Wellness2.73×
06Natural skin careBeauty & Wellness2.62×
07FacialBeauty & Wellness2.38×
08Skin careBeauty & Wellness2.28×
09ULTA BeautyBeauty & Wellness2.11×
10Personal careHealth2.09×
11Hair careBeauty & Wellness1.98×
12SephoraShopping1.96×
13Discount storesShopping1.70×
14HairstyleBeauty & Wellness1.67×
15FragrancesBeauty & Wellness1.63×
16CVS PharmacyShopping1.61×
17TrousersFashion & Accessoires1.59×
18WalgreensShopping1.58×
19Self careHealth1.58×
20Beauty salonsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microneedling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microneedling audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Price SensitivityPREMIUM1.48×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microneedling audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Microneedling have in United States?

Microneedling has an estimated audience of 1,841,302 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Microneedling fans?

77.4% of Microneedling fans are female, 22.6% are male, with an average age of 41.2 years.

03

Which brands do Microneedling fans like most?

Microneedling fans show strongest brand affinity for Dermatology (5.14×), Moisturizer (3.48×), and Skin care (2.28×) over the country average.

04

Where do Microneedling fans live in United States?

Microneedling fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Microneedling fans also like?

Beyond Microneedling itself, the audience over-indexes on Moisturizer (3.48×), Skin care (2.28×), Personal care (2.09×), and Sephora (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Microneedling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microneedling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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