Rascasse Audience Intelligence

Mike Sullivan Audience in United States

A data profile of the people who buy, follow and care about Mike Sullivan in United States — modelled from more than twelve digital signal sources. Mike Sullivan has an estimated audience of 501,566 people in United States.

#89among Ice hockey in United States#8861among Person in United States#3558in Sports

The average Mike Sullivan fan in United States is 38.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Florida.

Top brand affinities include New York Rangers, NHL, Bauer Hockey, with strongest over-indexing on New York Rangers (24.11× the country average).

Demographically, the Mike Sullivan audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mike Sullivan fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for New York Rangers.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mike Sullivan profile in United States.

Audience size
502K
in United States
Gender
34.8%♀
65.2% male
Age
38.2
average years
Country rank
#36575
Person in United States
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mike Sullivan fans

34.8% are female, 65.2% are male, average age 38.2.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Mike Sullivan audience in United States
MetricValue
Female34.8%
Male65.2%
Average age38.2
Estimated audience size501,566
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mike Sullivan audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Mike Sullivan audience comes from United States.

Worldwide audience distribution share by country for Mike Sullivan
CountryShare
United States74.6%
Canada13.9%
Sweden3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mike Sullivan audience in United States is strongest.

Fig. 05

Top regions by affinity

Mike Sullivan fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~50K3.15×
02Massachusetts~30K2.84×
03New York~50K1.93×
04New Hampshire~3K1.81×
05Connecticut~8K1.73×
06Minnesota~10K1.70×
07New Jersey~20K1.64×
08Maine~3K1.49×
09Rhode Island~2K1.42×
10Vermont~1K1.34×
11West Virginia~3K1.32×
12Michigan~20K1.29×
13North Dakota~1K1.20×
14Colorado~8K1.09×
15Ohio~20K1.08×
16Florida~40K1.07×
17Washington, District of Columbia~1K1.04×
18Virginia~10K0.99×
19Montana~1K0.98×
20North Carolina~10K0.95×
21Delaware~1K0.94×
22South Carolina~7K0.92×
23Alaska<1K0.92×
24Wisconsin~6K0.90×
25South Dakota~1K0.90×
26Nebraska~2K0.86×
27Illinois~10K0.85×
28Maryland~7K0.85×
29Nevada~4K0.85×
30Utah~4K0.83×
31Idaho~2K0.83×
32Tennessee~8K0.82×
33Hawaii~2K0.79×
34Missouri~6K0.77×
35Iowa~3K0.77×
36New Mexico~2K0.76×
37Mississippi~3K0.75×
38Indiana~6K0.73×
39Arkansas~3K0.73×
40Kentucky~4K0.72×
41Kansas~3K0.72×
42Arizona~7K0.68×
43Oklahoma~4K0.68×
44Alabama~4K0.65×
45Louisiana~4K0.65×
46Oregon~4K0.65×
47Georgia~8K0.57×
48Washington~5K0.56×
49California~30K0.48×
50Texas~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Mike Sullivan, United States
0.46×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mike Sullivan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mike Sullivan audience
#·InterestCategoryAffinity×
01New York RangersSports24.11×
02Bauer HockeySports22.61×
03Calgary FlamesSports10.26×
04Montreal CanadiensSports10.15×
05Winnipeg JetsSports9.08×
06Buffalo SabresSports4.75×
07NHLSports4.74×
08World SeriesSports4.39×
09Dallas StarsSports4.04×
10Aaron RodgersSports3.05×
11Fox SportsMovies & TV2.62×
12Seattle MarinersSports2.55×
13Ice hockeySports2.48×
14San Francisco 49ersSports2.37×
15Anime conventionLiterature1.91×
16New York YankeesSports1.89×
17Mixed martial artsSports1.86×
18CBS SportsMovies & TV1.79×
19PGA TourSports1.67×
20NBA FinalsSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mike Sullivan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mike Sullivan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Risk AppetiteTHRILL1.26×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mike Sullivan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mike Sullivan have in United States?

Mike Sullivan has an estimated audience of 501,566 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of Mike Sullivan fans?

34.8% of Mike Sullivan fans are female, 65.2% are male, with an average age of 38.2 years.

03

Which brands do Mike Sullivan fans like most?

Mike Sullivan fans show strongest brand affinity for New York Rangers (24.11×), NHL (4.74×), and Bauer Hockey (22.61×) over the country average.

04

Where do Mike Sullivan fans live in United States?

Mike Sullivan fans in United States are most concentrated in New York (reach ~50K), Pennsylvania (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mike Sullivan fans also like?

Beyond Mike Sullivan itself, the audience over-indexes on NHL (4.74×), Bauer Hockey (22.61×), Montreal Canadiens (10.15×), and Ice hockey (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Mike Sullivan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mike Sullivan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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