Rascasse Audience Intelligence

Mimosa Audience in United States

A data profile of the people who buy, follow and care about Mimosa in United States — modelled from more than twelve digital signal sources. Mimosa has an estimated audience of 281,607 people in United States.

#88among Alcohol in United States#13743among Topic in United States#2567in Food & Beverages

The average Mimosa fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sangria, Total Wine & More, Cocktail, with strongest over-indexing on Sangria (26.01× the country average).

Demographically, the Mimosa audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mimosa fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Sangria.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mimosa profile in United States.

Audience size
282K
in United States
Gender
68.5%♀
31.5% male
Age
37.2
average years
Country rank
#49908
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mimosa fans

68.5% are female, 31.5% are male, average age 37.2.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Mimosa audience in United States
MetricValue
Female68.5%
Male31.5%
Average age37.2
Estimated audience size281,607
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Mimosa audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Mimosa audience comes from United States.

Worldwide audience distribution share by country for Mimosa
CountryShare
South Africa11.9%
United States10.6%
Canada10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mimosa audience in United States is strongest.

Fig. 05

Top regions by affinity

Mimosa fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~10K3.25×
02South Carolina~10K2.27×
03Colorado~8K1.77×
04Michigan~10K1.62×
05Tennessee~9K1.55×
06Nevada~4K1.29×
07Louisiana~4K1.20×
08Illinois~10K1.17×
09New York~20K1.14×
10California~30K1.12×
11Hawaii~1K1.10×
12Oregon~3K1.08×
13Florida~20K1.03×
14North Carolina~8K0.99×
15Mississippi~2K0.98×
16Texas~20K0.96×
17Nebraska~1K0.95×
18Alaska<1K0.95×
19Washington, District of Columbia<1K0.92×
20Georgia~8K0.91×
21Washington~5K0.91×
22Idaho~1K0.91×
23Alabama~4K0.90×
24Arkansas~2K0.90×
25New Mexico~1K0.90×
26South Dakota<1K0.90×
27Arizona~5K0.89×
28North Dakota<1K0.88×
29Maryland~4K0.87×
30Missouri~4K0.87×
31Indiana~4K0.86×
32Kansas~2K0.86×
33Pennsylvania~8K0.85×
34Iowa~2K0.85×
35Rhode Island<1K0.85×
36Ohio~7K0.84×
37New Jersey~6K0.84×
38Virginia~6K0.84×
39Minnesota~3K0.84×
40Oklahoma~3K0.84×
41Maine<1K0.83×
42Massachusetts~5K0.82×
43Kentucky~3K0.82×
44Connecticut~2K0.82×
45Montana<1K0.82×
46Utah~2K0.80×
47West Virginia~1K0.79×
48Delaware<1K0.79×
49Vermont<1K0.79×
50New Hampshire<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Mimosa, United States
0.75×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mimosa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mimosa audience
#·InterestCategoryAffinity×
01SangriaFood & Beverages26.01×
02Burj KhalifaTravel & Leisure20.00×
03Disclosure (band)Music & Radio18.77×
04Malaysia AirlinesTravel & Leisure16.21×
05EasyJetTravel & Leisure15.65×
06RyanairTravel & Leisure14.54×
07Roche BoboisHome & Garden14.27×
08Grey Goose (vodka)Food & Beverages12.68×
09Total Wine & MoreFood & Beverages8.25×
10Single malt whiskyFood & Beverages8.17×
11Sunday BrunchKids & Family7.93×
12BrunchFood & Beverages5.44×
13ChampagneFood & Beverages5.21×
14Sparkling wineFood & Beverages4.87×
15CocktailFood & Beverages3.39×
16Spanish languagePolitics & Society2.53×
17WineFood & Beverages2.00×
18NordstromShopping1.92×
19IKEAHome & Garden1.86×
20Home AppliancesHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mimosa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mimosa audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.58×
Quality AwarenessPREMIUM2.21×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mimosa audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Social Media UsageJOY0.86×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mimosa have in United States?

Mimosa has an estimated audience of 281,607 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mimosa fans?

68.5% of Mimosa fans are female, 31.5% are male, with an average age of 37.2 years.

03

Which brands do Mimosa fans like most?

Mimosa fans show strongest brand affinity for Sangria (26.01×), Total Wine & More (8.25×), and Cocktail (3.39×) over the country average.

04

Where do Mimosa fans live in United States?

Mimosa fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mimosa fans also like?

Beyond Mimosa itself, the audience over-indexes on Total Wine & More (8.25×), Cocktail (3.39×), Brunch (5.44×), and Sunday Brunch (7.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Mimosa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mimosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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