Mimosa Audience in United States

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Mimosa has an estimated audience of 281,607 people in United States. 68.5% are female, 31.5% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Voter registration, Lulu 黃路梓茵, UK garage, Home construction.

The average Mimosa fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Voter registration, Lulu 黃路梓茵, with strongest over-indexing on Natural rubber (10.91× the country average). Demographically, the Mimosa audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Mimosa fans

Demographic split for Mimosa audience in United States
MetricValue
Female68.5%
Male31.5%
Average age37.2
Estimated audience size281,607

Audience persona

The typical Mimosa fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Mimosa in United States
RegionReachAffinity
California38,0261.23×
Texas25,6831.06×
Florida20,2551.06×
New York17,1311.09×
Michigan12,2851.67×
Illinois11,7021.25×
Wisconsin10,6282.51×
North Carolina8,9251.05×
Pennsylvania8,4540.89×
Georgia8,3590.96×
South Carolina8,2791.95×
Ohio7,7390.89×
Colorado6,5711.48×
New Jersey6,3920.89×
Virginia6,1510.9×
Washington5,5270.98×
Arizona5,3270.93×
Tennessee5,2810.93×
Massachusetts4,8350.87×
Indiana4,6980.91×
Louisiana4,4641.23×
Maryland4,2880.89×
Missouri4,1900.92×
Nevada3,7211.37×
Alabama3,6230.92×
Minnesota3,3930.84×
Oregon3,2491.01×
Kentucky3,0070.85×
Oklahoma2,7230.87×
Connecticut2,4270.86×
Mississippi2,2620.98×
Arkansas2,1000.91×
Utah2,0800.82×
Iowa2,0150.87×
Kansas1,9740.89×
Hawaii1,3531.12×
Nebraska1,3370.95×
Idaho1,3070.93×
New Mexico1,2660.9×
West Virginia9930.76×
Maine8290.82×
New Hampshire8120.73×
Washington, District of Columbia7910.93×
Rhode Island7400.83×
Montana6110.78×
Delaware6010.77×
South Dakota5590.86×
Alaska5250.87×
North Dakota4830.84×
Vermont3670.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mimosa audience
BrandAffinityCategory
Natural rubber10.91×Cars & Mobility
Voter registration17.65×Politics & Society
Lulu 黃路梓茵8.15×Movies & TV
UK garage9.38×Music & Radio
Home construction2.38×Home & Garden
Nationality3.2×Politics & Society
Elsword20×Games
Unique Gifts2.26×Shopping
Who Wants to Be a Millionaire?8.85×Movies & TV
Goop4.59×Internet & Social Media
Ian Bremmer15.07×Politics & Society
Building envelope8.09×Home & Garden
Grinch3.26×Movies & TV
Historic site3.33×Arts & Culture
Karbala6.92×Travel & Leisure
Halsey, Oregon6.28×Travel & Leisure
3D printing1.87×Technology & Electronics
Governor of Michigan5.3×Politics & Society
edureka24.71×Business & Career
Vocal harmony3.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mimosa audience
TraitClusterScore
IndulgenceJOY2.99
Quality AwarenessPREMIUM2.66
Luxury OrientationPREMIUM2.31
Design AffinityPREMIUM2.3
DIY MentalityTHRILL1.67
TravellingTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for Mimosa
CountryShare
South Africa12.0%
United States10.7%
Canada10.4%

See Mimosa audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Mimosa have in United States?

Mimosa has an estimated audience of 281,607 people in United States, concentrated in California and Texas.

What is the gender split and age of Mimosa fans?

68.5% of Mimosa fans are female, 31.5% are male, with an average age of 37.2 years.

Which brands do Mimosa fans like most?

Mimosa fans show strongest brand affinity for Natural rubber (10.91×), Voter registration (17.65×), and Lulu 黃路梓茵 (8.15×) over the country average.

Where do Mimosa fans live in United States?

Mimosa fans in United States are most concentrated in California (reach 38,026), Texas (reach 25,683), and Florida (reach 20,255). These three regions account for the largest share of the active audience.

What other brands do Mimosa fans also like?

Beyond Mimosa itself, the audience over-indexes on Voter registration (17.65×), Lulu 黃路梓茵 (8.15×), UK garage (9.38×), and Home construction (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mimosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.