Miracle Whip Audience in United States
Miracle Whip has an estimated audience of 255,794 people in United States. 70.5% are female, 29.5% are male, average age 40.8. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, Khan Academy.
The average Miracle Whip fan in United States is 40.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (7.35× the country average). Demographically, the Miracle Whip audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spice
Demographics of Miracle Whip fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 40.8 |
| Estimated audience size | 255,794 |
Audience persona
The typical Miracle Whip fan in United States is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 23,694 | 1.08× |
| California | 22,264 | 0.79× |
| Florida | 14,199 | 0.82× |
| New York | 12,017 | 0.84× |
| Ohio | 10,501 | 1.33× |
| Illinois | 10,059 | 1.18× |
| Michigan | 9,978 | 1.49× |
| Pennsylvania | 9,214 | 1.07× |
| North Carolina | 7,508 | 0.98× |
| Georgia | 7,289 | 0.93× |
| Indiana | 5,910 | 1.26× |
| Virginia | 5,831 | 0.94× |
| Tennessee | 5,322 | 1.04× |
| Wisconsin | 5,125 | 1.33× |
| Missouri | 5,091 | 1.23× |
| Washington | 4,932 | 0.96× |
| New Jersey | 4,799 | 0.74× |
| Arizona | 4,693 | 0.9× |
| Minnesota | 4,364 | 1.19× |
| Massachusetts | 4,309 | 0.86× |
| Maryland | 4,185 | 0.95× |
| Kentucky | 3,993 | 1.25× |
| South Carolina | 3,850 | 1× |
| Colorado | 3,729 | 0.93× |
| Oklahoma | 3,418 | 1.2× |
| Alabama | 3,076 | 0.86× |
| Louisiana | 2,997 | 0.91× |
| Oregon | 2,884 | 0.98× |
| Iowa | 2,527 | 1.2× |
| Arkansas | 2,495 | 1.18× |
| Kansas | 2,359 | 1.17× |
| Nevada | 2,306 | 0.93× |
| Connecticut | 2,242 | 0.87× |
| Utah | 2,112 | 0.92× |
| Mississippi | 1,742 | 0.83× |
| Nebraska | 1,440 | 1.12× |
| West Virginia | 1,401 | 1.18× |
| Idaho | 1,231 | 0.96× |
| New Mexico | 1,114 | 0.87× |
| Maine | 907 | 0.99× |
| New Hampshire | 832 | 0.83× |
| Delaware | 715 | 1.01× |
| Hawaii | 694 | 0.63× |
| Washington, District of Columbia | 657 | 0.85× |
| Montana | 647 | 0.91× |
| North Dakota | 637 | 1.21× |
| South Dakota | 601 | 1.02× |
| Rhode Island | 592 | 0.73× |
| Alaska | 482 | 0.88× |
| Vermont | 393 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.35× | Internet & Social Media |
| Capital One | 6.51× | Business & Career |
| Indeed.com | 5.94× | Business & Career |
| Circle K | 8.8× | Shopping |
| Khan Academy | 8.8× | Business & Career |
| Enterprise Rent-A-Car | 6.23× | Cars & Mobility |
| Diabetes mellitus awareness | 6.66× | Health |
| Google News | 5.62× | News |
| AccuWeather | 6.13× | Home & Garden |
| Autism Awareness | 8.8× | Health |
| CarGurus | 5.3× | Cars & Mobility |
| Beetlejuice | 4.17× | Movies & TV |
| DeviantArt | 5.87× | Internet & Social Media |
| Singer-songwriter | 3.17× | Music & Radio |
| Diane Keaton | 4.75× | Movies & TV |
| Microblogging | 6.8× | Technology & Electronics |
| Bruce Willis | 5.43× | Movies & TV |
| Aaron Rodgers | 4.78× | Sports |
| Billy Bob Thornton | 6.47× | Movies & TV |
| Kendra Scott | 7.31× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.46 |
| Extroversion | THRILL | 1.42 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Germany | 15.9% |
| Italy | 1.1% |
See Miracle Whip audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
Frequently asked questions
How many fans does Miracle Whip have in United States?
Miracle Whip has an estimated audience of 255,794 people in United States, concentrated in Texas and California.
What is the gender split and age of Miracle Whip fans?
70.5% of Miracle Whip fans are female, 29.5% are male, with an average age of 40.8 years.
Which brands do Miracle Whip fans like most?
Miracle Whip fans show strongest brand affinity for Google Maps (7.35×), Capital One (6.51×), and Indeed.com (5.94×) over the country average.
Where do Miracle Whip fans live in United States?
Miracle Whip fans in United States are most concentrated in Texas (reach 23,694), California (reach 22,264), and Florida (reach 14,199). These three regions account for the largest share of the active audience.
What other brands do Miracle Whip fans also like?
Beyond Miracle Whip itself, the audience over-indexes on Capital One (6.51×), Indeed.com (5.94×), Circle K (8.8×), and Khan Academy (8.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Miracle Whip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.