Mississippi State University Audience in United States

Mississippi State University has an estimated audience of 1,896,395 people in United States. 56.7% are female, 43.3% are male, average age 41.2. Top regions: Mississippi, Texas, Tennessee. Top brand affinities: PSV Eindhoven, MSN, Deion Sanders, Auburn Tigers football, Hobby Lobby.

The average Mississippi State University fan in United States is 41.2 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Tennessee. Top brand affinities include PSV Eindhoven, MSN, Deion Sanders, with strongest over-indexing on PSV Eindhoven (47.69× the country average). Demographically, the Mississippi State University audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Mississippi State University fans

Demographic split for Mississippi State University audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.2
Estimated audience size1,896,395

Audience persona

The typical Mississippi State University fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Mississippi State University in United States
RegionReachAffinity
Mississippi448,51328.71×
Texas100,9740.62×
Tennessee66,6101.75×
Alabama64,0712.42×
Georgia61,3741.05×
Florida50,8910.4×
Louisiana47,5261.94×
California40,1630.19×
Illinois27,0510.43×
North Carolina25,4040.45×
New York24,4680.23×
Arkansas21,2051.36×
Virginia20,4940.44×
Missouri18,1540.59×
Pennsylvania17,2840.27×
Ohio16,7520.29×
South Carolina14,8860.52×
Michigan13,9760.28×
Indiana12,1370.35×
Kentucky12,0300.51×
New Jersey11,6830.24×
Maryland11,2780.35×
Massachusetts9,5000.25×
Arizona9,4150.24×
Oklahoma9,0210.43×
Colorado8,8220.3×
Washington8,7730.23×
Wisconsin7,1980.25×
Kansas6,3480.42×
Minnesota5,9890.22×
Iowa5,9150.38×
Connecticut4,9650.26×
Oregon4,6870.22×
Utah3,5440.21×
Nevada3,5300.19×
Nebraska2,9260.31×
Washington, District of Columbia2,7140.48×
West Virginia2,6880.3×
New Mexico2,5240.27×
Idaho2,0610.22×
New Hampshire1,4840.2×
Delaware1,4280.27×
Montana1,4120.27×
North Dakota1,2930.33×
Hawaii1,2750.16×
Maine1,2100.18×
South Dakota1,1320.26×
Rhode Island1,0490.17×
Alaska8350.21×
Vermont7140.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mississippi State University audience
BrandAffinityCategory
PSV Eindhoven47.69×Sports
MSN3.54×News
Deion Sanders6.55×Sports
Auburn Tigers football7.28×Sports
Hobby Lobby2.37×Home & Garden
Planet Fitness2.37×Sports
Diaper bag3.84×Kids & Family
Tennessee Volunteers football5.57×Sports
Meteorology3.28×Home & Garden
Fox News Channel1.53×Movies & TV
Kate Spade4.95×Fashion & Accessoires
Chick-fil-A1.87×Food & Beverages
FC Bayern Munich3.23×Sports
Aubrey Plaza5.56×Movies & TV
Michigan State University6.84×Business & Career
Aldi1.76×Shopping
WeatherHome & Garden
Jack Black5.18×Movies & TV
southwest airlines2.38×Travel & Leisure
Marshalls1.87×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mississippi State University audience
TraitClusterScore
Community OrientationOPEN1.36
PatriotismCONSERVATISM1.17
Convenience OrientationPREMIUM1.12
ExtroversionTHRILL1.07
Social Media UsageJOY1.05
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Mississippi State University
CountryShare
United States81.2%
Australia5.3%
United Kingdom1.6%

See Mississippi State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Mississippi State University have in United States?

Mississippi State University has an estimated audience of 1,896,395 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Mississippi State University fans?

56.7% of Mississippi State University fans are female, 43.3% are male, with an average age of 41.2 years.

Which brands do Mississippi State University fans like most?

Mississippi State University fans show strongest brand affinity for PSV Eindhoven (47.69×), MSN (3.54×), and Deion Sanders (6.55×) over the country average.

Where do Mississippi State University fans live in United States?

Mississippi State University fans in United States are most concentrated in Mississippi (reach 448,513), Texas (reach 100,974), and Tennessee (reach 66,610). These three regions account for the largest share of the active audience.

What other brands do Mississippi State University fans also like?

Beyond Mississippi State University itself, the audience over-indexes on MSN (3.54×), Deion Sanders (6.55×), Auburn Tigers football (7.28×), and Hobby Lobby (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.