Rascasse Audience Intelligence

Mississippi State University Audience in United States

Name: Mississippi State University — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mississippi State University in United States — modelled from more than twelve digital signal sources. Mississippi State University has an estimated audience of 1,896,395 people in United States.

#72among University in United States #1182among POI in United States #1110in Business & Career

The average Mississippi State University fan in United States is 41.2 years old, more female, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Texas, Alabama.

Top brand affinities include FedEx, University of Alabama, Pizza Hut, with strongest over-indexing on FedEx (3.93× the country average).

Demographically, the Mississippi State University audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mississippi State University fan in United States is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mississippi State University profile in United States.

Audience size

1.9M

in United States

Gender

56.7%♀

43.3% male

Age

41.2

average years

Country rank

#14847

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mississippi State University fans

56.7% are female, 43.3% are male, average age 41.2.

Fig. 02

Gender split

56.7%

Female

43.3%

Male

Demographic split for Mississippi State University audience in United States
Metric	Value
Female	56.7%
Male	43.3%
Average age	41.2
Estimated audience size	1,896,395

Fig. 03

Age distribution

Age distribution of the Mississippi State University audience in United States
Age bracket	Share	%
16-19		20%
20-29		14%
30-39		16%
40-49		22%
50+		27%

Fig. 04

Worldwide distribution

81.2%

of the worldwide Mississippi State University audience comes from United States.

Worldwide audience distribution share by country for Mississippi State University
Country	Share
United States	81.2%
Australia	5.3%
United Kingdom	1.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mississippi State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Mississippi State University fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~500K	30.03×
02	Alabama	~60K	2.39×
03	Louisiana	~50K	1.86×
04	Tennessee	~60K	1.62×
05	Arkansas	~20K	1.29×
06	Georgia	~50K	0.92×
07	Alaska	~3K	0.70×
08	Vermont	~2K	0.67×
09	North Dakota	~2K	0.64×
10	South Dakota	~3K	0.62×
11	Montana	~3K	0.60×
12	Rhode Island	~3K	0.58×
13	Texas	~90K	0.57×
14	Missouri	~20K	0.56×
15	Washington, District of Columbia	~3K	0.56×
16	Delaware	~3K	0.56×
17	Hawaii	~4K	0.55×
18	Maine	~4K	0.55×
19	South Carolina	~20K	0.54×
20	West Virginia	~5K	0.53×
21	New Hampshire	~4K	0.53×
22	Kentucky	~10K	0.50×
23	Idaho	~5K	0.50×
24	Kansas	~7K	0.49×
25	Nebraska	~5K	0.49×
26	Oklahoma	~10K	0.48×
27	New Mexico	~5K	0.48×
28	Iowa	~7K	0.45×
29	North Carolina	~20K	0.43×
30	Virginia	~20K	0.43×
31	Illinois	~30K	0.40×
32	Maryland	~10K	0.38×
33	Utah	~6K	0.38×
34	Florida	~50K	0.37×
35	Indiana	~10K	0.37×
36	Connecticut	~7K	0.37×
37	Nevada	~7K	0.37×
38	Colorado	~10K	0.34×
39	Wisconsin	~10K	0.34×
40	Oregon	~7K	0.34×
41	Minnesota	~9K	0.32×
42	Arizona	~10K	0.31×
43	Ohio	~20K	0.30×
44	Michigan	~20K	0.30×
45	Massachusetts	~10K	0.30×
46	Pennsylvania	~20K	0.29×
47	Washington	~10K	0.29×
48	New Jersey	~10K	0.28×
49	New York	~20K	0.23×
50	California	~40K	0.19×

Affinity by region — Mississippi State University, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mississippi State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mississippi State University audience
#	Interest	Category	×
01	University of Alabama	Business & Career	8.19×
02	Michigan State University	Business & Career	7.21×
03	Auburn Tigers football	Sports	6.17×
04	Toronto Blue Jays	Sports	6.05×
05	Atlanta Braves	Sports	4.30×
06	Weather forecasting	Home & Garden	3.95×
07	FedEx	Business & Career	3.93×
08	Meteorology	Home & Garden	3.45×
09	AccuWeather	Home & Garden	3.12×
10	Solar energy	Home & Garden	2.51×
11	Discount stores	Shopping	2.43×
12	Pizza Hut	Food & Beverages	2.42×
13	Mortgage loans	Business & Career	2.41×
14	Subway	Food & Beverages	2.22×
15	McDonald's	Food & Beverages	2.07×
16	Domino's Pizza	Food & Beverages	2.03×
17	MSN	News	1.92×
18	Hobby Lobby	Home & Garden	1.68×
19	Pinterest	Internet & Social Media	1.61×
20	Barbecue	Food & Beverages	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mississippi State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mississippi State University audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.05×
Patriotism	CONSERVATISM	1.93×
Community Orientation	OPEN	1.77×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mississippi State University audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.71×
Design Affinity	PREMIUM	0.71×
Healthy Lifestyle	BALANCE	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mississippi State University have in United States?

Mississippi State University has an estimated audience of 1,896,395 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Mississippi State University fans?

56.7% of Mississippi State University fans are female, 43.3% are male, with an average age of 41.2 years.

Which brands do Mississippi State University fans like most?

Mississippi State University fans show strongest brand affinity for FedEx (3.93×), University of Alabama (8.19×), and Pizza Hut (2.42×) over the country average.

Where do Mississippi State University fans live in United States?

Mississippi State University fans in United States are most concentrated in Mississippi (reach ~500K), Texas (reach ~90K), and Alabama (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Mississippi State University fans also like?

Beyond Mississippi State University itself, the audience over-indexes on University of Alabama (8.19×), Pizza Hut (2.42×), Toronto Blue Jays (6.05×), and Atlanta Braves (4.3×) compared to the United States average.

Appendix

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See Mississippi State University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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