Moen (company) Audience in United States

Moen (company) logo

Moen (company) has an estimated audience of 795,664 people in United States. 49.0% are female, 51.0% are male, average age 45.0. Top regions: California, Florida, Texas. Top brand affinities: Fairy godmother, Governor of Michigan, Historic site, Vocal harmony, Israel.

The average Moen (company) fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fairy godmother, Governor of Michigan, Historic site, with strongest over-indexing on Fairy godmother (18.72× the country average). Demographically, the Moen (company) audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Moen (company) fans

Demographic split for Moen (company) audience in United States
MetricValue
Female49.0%
Male51.0%
Average age45.0
Estimated audience size795,664

Audience persona

The typical Moen (company) fan in United States is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Moen (company) in United States
RegionReachAffinity
California89,6511.02×
Florida70,5511.31×
Texas65,4830.96×
Ohio50,9372.08×
Pennsylvania36,6601.37×
New York35,1740.79×
Illinois33,8361.28×
North Carolina32,4811.36×
New Jersey27,2281.35×
Georgia20,5580.84×
Virginia18,8180.97×
Washington16,8541.06×
Arizona16,7461.03×
Michigan16,5620.8×
Maryland15,0911.1×
Utah14,9832.1×
Wisconsin14,3381.2×
Missouri13,8541.08×
Massachusetts13,7580.88×
South Carolina13,1111.1×
Colorado11,0290.88×
Tennessee10,4550.66×
Nevada10,2171.33×
Connecticut10,1341.27×
Minnesota9,6310.84×
Indiana9,3590.64×
Oregon8,9490.98×
Kentucky6,2650.63×
Nebraska6,0041.5×
Idaho5,5861.4×
Alabama4,9580.45×
Kansas4,8560.77×
Louisiana4,6800.46×
Iowa4,3470.66×
Montana3,9681.8×
New Hampshire3,5801.14×
Oklahoma3,4610.39×
Delaware3,2501.48×
New Mexico2,8610.72×
Arkansas2,6740.41×
Maine2,6440.93×
Mississippi2,3120.35×
West Virginia2,2680.61×
Vermont2,1701.55×
South Dakota2,0301.1×
Hawaii2,0010.59×
Rhode Island1,7190.68×
Washington, District of Columbia1,5190.64×
North Dakota1,2140.74×
Wyoming8740.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moen (company) audience
BrandAffinityCategory
Fairy godmother18.72×Literature
Governor of Michigan12.05×Politics & Society
Historic site6.36×Arts & Culture
Vocal harmony6.17×Music & Radio
Israel2.63×Travel & Leisure
Eagan, Minnesota20.52×Shopping
Cherish (group)12.21×Music & Radio
Goop5.86×Internet & Social Media
Grinch4.13×Movies & TV
Paducah, Kentucky9.14×Travel & Leisure
Hipster9.2×Politics & Society
Wok6.16×Food & Beverages
Alaska1.6×Travel & Leisure
headspace8.24×Health
Hibachi6.51×Food & Beverages
JDSU2.46×Business & Career
Jesse Plemons2.73×Movies & TV
Nebraska Cornhuskers football2.79×Sports
Google Home4.97×Technology & Electronics
Grace Slick6.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moen (company) audience
TraitClusterScore
Quality AwarenessPREMIUM2.53
Design AffinityPREMIUM1.87
IndulgenceJOY1.82
DIY MentalityTHRILL1.58
Convenience OrientationPREMIUM1.56
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Moen (company)
CountryShare
United States63.1%
Canada8.5%
Belgium4.7%

See Moen (company) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Moen (company) have in United States?

Moen (company) has an estimated audience of 795,664 people in United States, concentrated in California and Florida.

What is the gender split and age of Moen (company) fans?

49.0% of Moen (company) fans are female, 51.0% are male, with an average age of 45.0 years.

Which brands do Moen (company) fans like most?

Moen (company) fans show strongest brand affinity for Fairy godmother (18.72×), Governor of Michigan (12.05×), and Historic site (6.36×) over the country average.

Where do Moen (company) fans live in United States?

Moen (company) fans in United States are most concentrated in California (reach 89,651), Florida (reach 70,551), and Texas (reach 65,483). These three regions account for the largest share of the active audience.

What other brands do Moen (company) fans also like?

Beyond Moen (company) itself, the audience over-indexes on Governor of Michigan (12.05×), Historic site (6.36×), Vocal harmony (6.17×), and Israel (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moen (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.