Rascasse Audience Intelligence

Moen (company) Target Market in United States

A data profile of the people who buy, follow and care about Moen (company) in United States — modelled from more than twelve digital signal sources. Moen (company) has an estimated audience of 798,419 people in United States.

#2835among Brand in United States#1238in Home & Garden

The average Moen (company) fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Photos, Dotloop, Home automation, with strongest over-indexing on Google Photos (20.63× the country average).

Demographically, the Moen (company) audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moen (company) fan in United States is balanced, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Photos.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moen (company) profile in United States.

Audience size
798K
in United States
Gender
49.0%♀
51.0% male
Age
45.0
average years
Country rank
#27495
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moen (company)

49.0% are female, 51.0% are male, average age 45.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Moen (company) audience in United States
MetricValue
Female49.0%
Male51.0%
Average age45.0
Estimated audience size798,419
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Moen (company) audience in United States
Age bracketShare%
16-195%
20-2916%
30-3924%
40-4925%
50+30%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Moen (company) audience comes from United States.

Worldwide audience distribution share by country for Moen (company)
CountryShare
United States62.6%
Canada8.5%
Belgium4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moen (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Moen (company) customers by region in United States
#RegionReachAffinity×
01Utah~20K2.20×
02Ohio~50K1.93×
03Montana~4K1.82×
04Vermont~2K1.57×
05Delaware~3K1.51×
06Idaho~6K1.49×
07Nebraska~6K1.47×
08North Carolina~30K1.40×
09Pennsylvania~40K1.33×
10New Jersey~30K1.31×
11Florida~70K1.30×
12Connecticut~10K1.27×
13Nevada~10K1.27×
14Illinois~30K1.21×
15New Hampshire~4K1.16×
16Wisconsin~10K1.15×
17South Dakota~2K1.13×
18Missouri~10K1.11×
19South Carolina~10K1.09×
20Maryland~10K1.07×
21California~90K1.01×
22Arizona~20K1.01×
23Washington~20K0.98×
24Maine~3K0.98×
25Oregon~9K0.95×
26Virginia~20K0.93×
27Texas~60K0.91×
28Colorado~10K0.85×
29North Dakota~1K0.85×
30Massachusetts~10K0.84×
31Minnesota~10K0.83×
32Georgia~20K0.82×
33New Mexico~3K0.81×
34Alaska~1K0.80×
35Rhode Island~2K0.79×
36Michigan~20K0.78×
37Kansas~5K0.77×
38New York~30K0.74×
39Iowa~5K0.73×
40West Virginia~3K0.73×
41Tennessee~10K0.67×
42Hawaii~2K0.67×
43Washington, District of Columbia~2K0.67×
44Kentucky~7K0.65×
45Indiana~9K0.64×
46Louisiana~5K0.52×
47Arkansas~3K0.52×
48Mississippi~3K0.52×
49Alabama~6K0.51×
50Oklahoma~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Moen (company), United States
0.48×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moen (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moen (company) audience
#·InterestCategoryAffinity×
01DotloopHome & Garden57.99×
02Google PhotosTechnology & Electronics20.63×
03Phoebe TonkinMovies & TV20.00×
04Home automationTechnology & Electronics8.78×
05Single-family detached homeHome & Garden5.95×
06Smart deviceTechnology & Electronics5.45×
07Renewable energyBusiness & Career4.34×
08Mortgage loansBusiness & Career4.11×
09FedExBusiness & Career4.04×
10Sustainable energyHome & Garden3.91×
11First class travelTravel & Leisure3.80×
12CountertopHome & Garden3.69×
13Solar energyHome & Garden3.68×
14MenardsHome & Garden3.37×
15IKEAHome & Garden2.53×
16SubwayFood & Beverages2.34×
17Planet FitnessSports2.15×
18AirbnbTravel & Leisure2.10×
19FurnitureHome & Garden2.05×
20PinterestInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moen (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moen (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.22×
Quality AwarenessPREMIUM2.92×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moen (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
MindfulnessBALANCE0.79×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moen (company)'s target market in United States?

Moen (company)'s target market in United States covers an estimated 798,419 people, concentrated in California and Florida.

02

What is the gender split and age of Moen (company) customers?

49.0% of the Moen (company) audience are female, 51.0% are male, with an average age of 45.0 years.

03

Which brands do Moen (company) fans like most?

Moen (company) fans show strongest brand affinity for Google Photos (20.63×), Dotloop (57.99×), and Home automation (8.78×) over the country average.

04

Where do Moen (company) fans live in United States?

Moen (company) fans in United States are most concentrated in California (reach ~90K), Florida (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Moen (company) fans also like?

Beyond Moen (company) itself, the audience over-indexes on Dotloop (57.99×), Home automation (8.78×), Mortgage loans (4.11×), and FedEx (4.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Moen (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moen (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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