Rascasse Audience Intelligence

Mojave Desert Audience in United States

A data profile of the people who buy, follow and care about Mojave Desert in United States — modelled from more than twelve digital signal sources. Mojave Desert has an estimated audience of 948,961 people in United States.

#52among POI in United States#2238among POI in United States#1841in Travel & Leisure

The average Mojave Desert fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crystal Palace F.C., Vegas Golden Knights, Rail transport, with strongest over-indexing on Crystal Palace F.C. (14.32× the country average).

Demographically, the Mojave Desert audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mojave Desert fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Crystal Palace F.C..

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mojave Desert profile in United States.

Audience size
949K
in United States
Gender
58.8%♀
41.2% male
Age
41.1
average years
Country rank
#24511
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mojave Desert fans

58.8% are female, 41.2% are male, average age 41.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Mojave Desert audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.1
Estimated audience size948,961
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Mojave Desert audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3919%
40-4926%
50+22%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Mojave Desert audience comes from United States.

Worldwide audience distribution share by country for Mojave Desert
CountryShare
United States57.2%
United Kingdom29.2%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mojave Desert audience in United States is strongest.

Fig. 05

Top regions by affinity

Mojave Desert fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K4.12×
02California~200K2.28×
03Arizona~40K2.13×
04Utah~10K1.74×
05New Mexico~6K1.28×
06Oregon~10K1.21×
07Washington~20K1.13×
08Idaho~5K1.10×
09Montana~3K1.10×
10South Dakota~2K1.07×
11Colorado~20K1.04×
12Alaska~2K1.03×
13Oklahoma~10K0.96×
14Kansas~7K0.96×
15Vermont~2K0.94×
16Hawaii~4K0.93×
17North Dakota~2K0.92×
18Nebraska~4K0.91×
19New Hampshire~3K0.91×
20Missouri~10K0.90×
21Minnesota~10K0.90×
22Maine~3K0.89×
23Texas~70K0.86×
24Indiana~10K0.86×
25Arkansas~7K0.86×
26Massachusetts~20K0.85×
27West Virginia~4K0.85×
28Wisconsin~10K0.83×
29Kentucky~10K0.83×
30Iowa~6K0.82×
31Washington, District of Columbia~2K0.82×
32Tennessee~20K0.81×
33Connecticut~8K0.81×
34Delaware~2K0.81×
35Virginia~20K0.80×
36Rhode Island~2K0.79×
37Ohio~20K0.78×
38North Carolina~20K0.78×
39South Carolina~10K0.78×
40Pennsylvania~20K0.77×
41Alabama~10K0.77×
42Illinois~20K0.76×
43Georgia~20K0.76×
44Maryland~10K0.75×
45Louisiana~9K0.75×
46New York~40K0.74×
47Michigan~20K0.73×
48Florida~50K0.70×
49New Jersey~20K0.68×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Mojave Desert, United States
0.68×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mojave Desert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mojave Desert audience
#·InterestCategoryAffinity×
01Crystal Palace F.C.Sports14.32×
02Vegas Golden KnightsSports8.40×
03Los Angeles KingsSports5.12×
04FlixBusCars & Mobility4.07×
05Toyota Land CruiserCars & Mobility2.86×
06Non-alcoholic beverageFood & Beverages2.51×
07Rail transportTravel & Leisure2.43×
08Art DecoArts & Culture2.22×
09Discount TireShopping2.10×
10Ryan GoslingMovies & TV2.10×
11Chopper (motorcycle)Cars & Mobility1.93×
12Employment agencyBusiness & Career1.80×
13Employment websiteBusiness & Career1.70×
14Charitable organizationPolitics & Society1.65×
15Britney SpearsMusic & Radio1.64×
16Hardware storeHome & Garden1.59×
17Public transportCars & Mobility1.58×
18FanaticsFashion & Accessoires1.57×
19Street foodFood & Beverages1.55×
20Career developmentBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mojave Desert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mojave Desert audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Career OrientationPOWER1.52×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mojave Desert audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Social Media UsageJOY0.73×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mojave Desert have in United States?

Mojave Desert has an estimated audience of 948,961 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mojave Desert fans?

58.8% of Mojave Desert fans are female, 41.2% are male, with an average age of 41.1 years.

03

Which brands do Mojave Desert fans like most?

Mojave Desert fans show strongest brand affinity for Crystal Palace F.C. (14.32×), Vegas Golden Knights (8.4×), and Rail transport (2.43×) over the country average.

04

Where do Mojave Desert fans live in United States?

Mojave Desert fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mojave Desert fans also like?

Beyond Mojave Desert itself, the audience over-indexes on Vegas Golden Knights (8.4×), Rail transport (2.43×), Discount Tire (2.1×), and Non-alcoholic beverage (2.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mojave Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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