Mojave Desert Audience in United States

Mojave Desert has an estimated audience of 948,961 people in United States. 58.8% are female, 41.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Crystal Palace F.C., Vegas Golden Knights, Los Angeles Kings, Discount Tire, Los Angeles Dodgers.

The average Mojave Desert fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crystal Palace F.C., Vegas Golden Knights, Los Angeles Kings, with strongest over-indexing on Crystal Palace F.C. (11.36× the country average). Demographically, the Mojave Desert audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Mojave Desert fans

Demographic split for Mojave Desert audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.1
Estimated audience size948,961

Audience persona

The typical Mojave Desert fan in United States is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Crystal Palace F.C..

Top regions in United States

Top regions ranked by reach for Mojave Desert in United States
RegionReachAffinity
California250,8432.4×
Texas69,5460.85×
Florida46,2630.72×
Arizona45,2672.34×
New York42,4920.8×
Nevada40,9734.46×
Illinois25,2000.8×
Pennsylvania25,1350.79×
North Carolina22,9160.8×
Georgia22,3660.77×
Washington22,2391.17×
Ohio22,1840.76×
Michigan18,9940.77×
Virginia18,5590.8×
Massachusetts16,7860.9×
New Jersey16,3010.68×
Tennessee16,0670.84×
Colorado15,8741.06×
Utah15,1061.78×
Indiana14,3270.83×
Oregon13,6521.26×
Missouri13,3820.87×
Maryland12,4490.76×
Wisconsin11,7210.82×
Minnesota11,7110.86×
South Carolina10,3370.72×
Alabama10,0900.76×
Oklahoma10,0120.95×
Kentucky9,1910.77×
Louisiana8,2350.67×
Connecticut7,6360.8×
Kansas6,8990.92×
Arkansas6,7170.86×
Iowa6,1440.79×
New Mexico6,0801.28×
Idaho5,3531.12×
Mississippi4,8470.62×
Nebraska4,0890.86×
Hawaii3,6080.88×
West Virginia3,3080.75×
New Hampshire3,2230.86×
Montana2,9241.11×
Maine2,7290.8×
Washington, District of Columbia2,2410.79×
Rhode Island2,1510.71×
Alaska1,9340.95×
South Dakota1,9240.88×
Delaware1,5580.6×
North Dakota1,4870.76×
Vermont1,4470.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mojave Desert audience
BrandAffinityCategory
Crystal Palace F.C.11.36×Sports
Vegas Golden Knights7.67×Sports
Los Angeles Kings5×Sports
Discount Tire1.82×Shopping
Los Angeles Dodgers2.02×Sports
Rail transport1.71×Travel & Leisure
Standup paddleboarding2.38×Sports
Home insurance1.66×Business & Career
Alpine skiing1.74×Sports
Solar power1.64×Home & Garden
Backpacking (travel)1.78×Travel & Leisure
Toyota Land Cruiser2.94×Cars & Mobility
Luxury Lifestyle1.86×Shopping
Utah Jazz1.91×Sports
Chopper (motorcycle)2.09×Cars & Mobility
Los Angeles Rams1.59×Sports
Minnesota Wild2.16×Sports
Sustainable transport1.97×Cars & Mobility
Las Vegas Raiders1.53×Sports
Home cinema1.9×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mojave Desert audience
TraitClusterScore
TravellingTHRILL1.45
Sports ActivityPOWER1.42
Community OrientationOPEN1.37
Urban LifestyleOPEN1.33
DIY MentalityTHRILL1.31
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Mojave Desert
CountryShare
United States57.3%
United Kingdom29.2%
Canada2.6%

See Mojave Desert audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Mojave Desert have in United States?

Mojave Desert has an estimated audience of 948,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Mojave Desert fans?

58.8% of Mojave Desert fans are female, 41.2% are male, with an average age of 41.1 years.

Which brands do Mojave Desert fans like most?

Mojave Desert fans show strongest brand affinity for Crystal Palace F.C. (11.36×), Vegas Golden Knights (7.67×), and Los Angeles Kings (5×) over the country average.

Where do Mojave Desert fans live in United States?

Mojave Desert fans in United States are most concentrated in California (reach 250,843), Texas (reach 69,546), and Florida (reach 46,263). These three regions account for the largest share of the active audience.

What other brands do Mojave Desert fans also like?

Beyond Mojave Desert itself, the audience over-indexes on Vegas Golden Knights (7.67×), Los Angeles Kings (5×), Discount Tire (1.82×), and Los Angeles Dodgers (2.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojave Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.