Mojave Desert Audience in United States

Mojave Desert logo

Mojave Desert has an estimated audience of 948,961 people in United States. 58.8% are female, 41.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Justice, Minnesota, Sailor, Nasal cavity, Springfield, Illinois.

The average Mojave Desert fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Minnesota, Sailor, with strongest over-indexing on Justice (2.65× the country average). Demographically, the Mojave Desert audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Mojave Desert fans

Demographic split for Mojave Desert audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.1
Estimated audience size948,961

Audience persona

The typical Mojave Desert fan in United States is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Mojave Desert in United States
RegionReachAffinity
California250,8432.4×
Texas69,5460.85×
Florida46,2630.72×
Arizona45,2672.34×
New York42,4920.8×
Nevada40,9734.46×
Illinois25,2000.8×
Pennsylvania25,1350.79×
North Carolina22,9160.8×
Georgia22,3660.77×
Washington22,2391.17×
Ohio22,1840.76×
Michigan18,9940.77×
Virginia18,5590.8×
Massachusetts16,7860.9×
New Jersey16,3010.68×
Tennessee16,0670.84×
Colorado15,8741.06×
Utah15,1061.78×
Indiana14,3270.83×
Oregon13,6521.26×
Missouri13,3820.87×
Maryland12,4490.76×
Wisconsin11,7210.82×
Minnesota11,7110.86×
South Carolina10,3370.72×
Alabama10,0900.76×
Oklahoma10,0120.95×
Kentucky9,1910.77×
Louisiana8,2350.67×
Connecticut7,6360.8×
Kansas6,8990.92×
Arkansas6,7170.86×
Iowa6,1440.79×
New Mexico6,0801.28×
Idaho5,3531.12×
Mississippi4,8470.62×
Nebraska4,0890.86×
Hawaii3,6080.88×
West Virginia3,3080.75×
New Hampshire3,2230.86×
Montana2,9241.11×
Maine2,7290.8×
Washington, District of Columbia2,2410.79×
Rhode Island2,1510.71×
Alaska1,9340.95×
South Dakota1,9240.88×
Delaware1,5580.6×
North Dakota1,4870.76×
Vermont1,4470.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mojave Desert audience
BrandAffinityCategory
Justice2.65×Politics & Society
Minnesota1.51×Travel & Leisure
Sailor1.57×Travel & Leisure
Nasal cavity2.16×Health
Springfield, Illinois2.01×Travel & Leisure
Giuseppe Mazzini7.67×
Better Off Dead (film)1.56×Movies & TV
Bulacan2.38×Travel & Leisure
Adventureland (Iowa)3.56×
Shelby Foote1.53×Literature
Cadena SER1.68×Music & Radio
Jumia1.79×Fashion & Accessoires
Bruklinas1.74×Travel & Leisure
Keynote (presentation software)2.73×Technology & Electronics
Perris, California1.8×Travel & Leisure
John Key2×Politics & Society
Les Brown (bandleader)1.59×Music & Radio
Sam Bush1.99×Music & Radio
Ext JS2×Technology & Electronics
Jura Mountains1.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mojave Desert audience
TraitClusterScore
TravellingTHRILL1.45
Sports ActivityPOWER1.42
Community OrientationOPEN1.37
Urban LifestyleOPEN1.33
DIY MentalityTHRILL1.31
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Mojave Desert
CountryShare
United States57.3%
United Kingdom29.2%
Canada2.6%

See Mojave Desert audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Mojave Desert have in United States?

Mojave Desert has an estimated audience of 948,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Mojave Desert fans?

58.8% of Mojave Desert fans are female, 41.2% are male, with an average age of 41.1 years.

Which brands do Mojave Desert fans like most?

Mojave Desert fans show strongest brand affinity for Justice (2.65×), Minnesota (1.51×), and Sailor (1.57×) over the country average.

Where do Mojave Desert fans live in United States?

Mojave Desert fans in United States are most concentrated in California (reach 250,843), Texas (reach 69,546), and Florida (reach 46,263). These three regions account for the largest share of the active audience.

What other brands do Mojave Desert fans also like?

Beyond Mojave Desert itself, the audience over-indexes on Minnesota (1.51×), Sailor (1.57×), Nasal cavity (2.16×), and Springfield, Illinois (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mojave Desert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.