MS Allure of the Seas Audience in United States
MS Allure of the Seas has an estimated audience of 417,076 people in United States. 65.4% are female, 34.6% are male, average age 43.4. Top brand affinities: Stamp collecting, Meals on Wheels, Israel, Historic site, Goop.
Top brand affinities include Stamp collecting, Meals on Wheels, Israel, with strongest over-indexing on Stamp collecting (6.15× the country average). Demographically, the MS Allure of the Seas audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of MS Allure of the Seas fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.4 |
| Estimated audience size | 417,076 |
Audience persona
The typical MS Allure of the Seas fan in United States is more female, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 6.15× | Home & Garden |
| Meals on Wheels | 6.15× | Food & Beverages |
| Israel | 1.89× | Travel & Leisure |
| Historic site | 3.75× | Arts & Culture |
| Goop | 4.46× | Internet & Social Media |
| Governor of Michigan | 6.15× | Politics & Society |
| Fairy godmother | 6.15× | Literature |
| JDM Cars | 6.15× | Cars & Mobility |
| Wok | 4.83× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| Redemption (theology) | 6.15× | Politics & Society |
| Hibachi | 5.29× | Food & Beverages |
| headspace | 6.15× | Health |
| Google Home | 4.13× | Technology & Electronics |
| Hipster | 5.85× | Politics & Society |
| Public speaking | 2.38× | Politics & Society |
| Jeep Wagoneer | 3.34× | Cars & Mobility |
| Regional styles of Mexican music | 1.62× | Music & Radio |
| Cherish (group) | 6.15× | Music & Radio |
| Vocal harmony | 2.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Indulgence | JOY | 1.5 |
| Travelling | THRILL | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
| Family Orientation | CONSERVATISM | 1.39 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.5% |
| Germany | 9.3% |
| United Kingdom | 9.2% |
See MS Allure of the Seas audiences in other countries
More Cruises audiences in United States
- Royal Caribbean Cruises Ltd. (13,902,029)
- Norwegian Cruise Line (7,567,194)
- Disney Cruise Line (6,851,000)
- MSC Cruises (5,894,072)
- Princess Cruises (5,545,968)
How to read this data
Audience size is the estimated number of people in United States who actively search for MS Allure of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.