Rascasse Audience Intelligence

MS Allure of the Seas Target Market in United States

A data profile of the people who buy, follow and care about MS Allure of the Seas in United States — modelled from more than twelve digital signal sources. MS Allure of the Seas has an estimated audience of 434,158 people in United States.

#14among Cruises in United States#4111among Brand in United States#3242in Travel & Leisure

The average MS Allure of the Seas fan in United States is 43.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Pinterest, Weather forecasting, Donald Trump, with strongest over-indexing on Pinterest (2.04× the country average).

Demographically, the MS Allure of the Seas audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MS Allure of the Seas fan in United States is more female, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MS Allure of the Seas profile in United States.

Audience size
434K
in United States
Gender
65.4%♀
34.6% male
Age
43.4
average years
Country rank
#39737
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MS Allure of the Seas

65.4% are female, 34.6% are male, average age 43.4.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for MS Allure of the Seas audience in United States
MetricValue
Female65.4%
Male34.6%
Average age43.4
Estimated audience size434,158
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the MS Allure of the Seas audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3923%
40-4932%
50+22%
Fig. 04

Worldwide distribution

51.7%

of the worldwide MS Allure of the Seas audience comes from United States.

Worldwide audience distribution share by country for MS Allure of the Seas
CountryShare
United States51.7%
Germany9.8%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MS Allure of the Seas audience in United States is strongest.

Fig. 05

Top regions by affinity

MS Allure of the Seas customers by region in United States
#RegionReachAffinity×
01Florida~100K3.37×
02South Carolina~9K1.43×
03Utah~5K1.38×
04Georgia~20K1.34×
05North Carolina~20K1.34×
06Ohio~20K1.33×
07Tennessee~10K1.32×
08Kentucky~7K1.30×
09Rhode Island~2K1.30×
10Michigan~10K1.21×
11New Hampshire~2K1.17×
12Arkansas~4K1.15×
13West Virginia~2K1.15×
14Indiana~9K1.14×
15Delaware~1K1.13×
16Alaska~1K1.13×
17Texas~40K1.10×
18Maryland~8K1.10×
19Virginia~10K1.07×
20Oklahoma~5K1.05×
21Kansas~3K1.05×
22Connecticut~4K1.03×
23Alabama~6K1.02×
24Maine~2K1.01×
25Missouri~7K0.99×
26Iowa~3K0.96×
27North Dakota<1K0.94×
28Pennsylvania~10K0.93×
29Idaho~2K0.92×
30Louisiana~5K0.91×
31Massachusetts~7K0.90×
32Minnesota~5K0.90×
33South Dakota<1K0.89×
34New York~20K0.87×
35New Jersey~9K0.87×
36Illinois~10K0.85×
37Wisconsin~5K0.85×
38Vermont<1K0.85×
39Nebraska~2K0.81×
40Colorado~5K0.77×
41Montana<1K0.77×
42Mississippi~3K0.74×
43New Mexico~2K0.72×
44Washington, District of Columbia<1K0.71×
45Nevada~3K0.68×
46Hawaii~1K0.68×
47Arizona~5K0.63×
48Washington~5K0.58×
49Oregon~3K0.54×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — MS Allure of the Seas, United States
0.39×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MS Allure of the Seas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MS Allure of the Seas audience
#·InterestCategoryAffinity×
01Marriott Hotels & ResortsTravel & Leisure4.83×
02Weather forecastingHome & Garden4.53×
03American ExpressBusiness & Career3.19×
04FedExBusiness & Career3.04×
05PinterestInternet & Social Media2.04×
06Mortgage loansBusiness & Career1.96×
07WineFood & Beverages1.91×
08Nonprofit organizationPolitics & Society1.86×
09AirbnbTravel & Leisure1.84×
10BarbecueFood & Beverages1.79×
11CNNMovies & TV1.76×
12Beauty salonsBeauty & Wellness1.74×
13CouponsShopping1.69×
14Alcoholic beveragesFood & Beverages1.67×
15Home improvementHome & Garden1.67×
16RecipesFood & Beverages1.67×
17Donald TrumpPolitics & Society1.63×
18MedicineBusiness & Career1.55×
19WalmartShopping1.53×
20CookingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MS Allure of the Seas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MS Allure of the Seas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
IndulgenceJOY1.57×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MS Allure of the Seas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Early Adopter MentalityPOWER0.86×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MS Allure of the Seas's target market in United States?

MS Allure of the Seas's target market in United States covers an estimated 434,158 people, concentrated in Florida and Texas.

02

What is the gender split and age of MS Allure of the Seas customers?

65.4% of the MS Allure of the Seas audience are female, 34.6% are male, with an average age of 43.4 years.

03

Which brands do MS Allure of the Seas fans like most?

MS Allure of the Seas fans show strongest brand affinity for Pinterest (2.04×), Weather forecasting (4.53×), and Donald Trump (1.63×) over the country average.

04

Where do MS Allure of the Seas fans live in United States?

MS Allure of the Seas fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~40K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do MS Allure of the Seas fans also like?

Beyond MS Allure of the Seas itself, the audience over-indexes on Weather forecasting (4.53×), Donald Trump (1.63×), FedEx (3.04×), and Cooking (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

See MS Allure of the Seas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Allure of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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