MS Explorer of the Seas Audience in United States
MS Explorer of the Seas has an estimated audience of 372,830 people in United States. 45.7% are female, 54.3% are male, average age 51.8. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com, Capital One.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (8.21× the country average). Demographically, the MS Explorer of the Seas audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Travel & Leisure · Type: Brand · Subtype: Cruises
Demographics of MS Explorer of the Seas fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 51.8 |
| Estimated audience size | 372,830 |
Audience persona
The typical MS Explorer of the Seas fan in United States is balanced, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 8.21× | Health |
| Diabetes mellitus awareness | 5.67× | Health |
| Google Maps | 3.26× | Internet & Social Media |
| Indeed.com | 3.27× | Business & Career |
| Capital One | 3.13× | Business & Career |
| Singer-songwriter | 2.96× | Music & Radio |
| Microblogging | 5.78× | Technology & Electronics |
| Miles Teller | 9.24× | Movies & TV |
| Genesis (band) | 6.32× | Music & Radio |
| Beetlejuice | 2.83× | Movies & TV |
| MSN | 2.25× | News |
| United States Postal Service | 2.29× | Business & Career |
| Ozzy Osbourne | 5× | Music & Radio |
| CarGurus | 3.04× | Cars & Mobility |
| Staples (Canada) | 2.67× | Business & Career |
| Circle K | 3.54× | Shopping |
| Income tax | 6.02× | Business & Career |
| Enterprise Rent-A-Car | 2.95× | Cars & Mobility |
| Google News | 2.62× | News |
| Kia Sportage | 9.24× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.11 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.9% |
| United Kingdom | 11.1% |
| Germany | 7.3% |
See MS Explorer of the Seas audiences in other countries
- MS Explorer of the Seas — Germany
- MS Explorer of the Seas — United Kingdom
- MS Explorer of the Seas — France
- MS Explorer of the Seas — Italy
- MS Explorer of the Seas — Spain
- MS Explorer of the Seas — Brazil
- MS Explorer of the Seas — Japan
- MS Explorer of the Seas — South Korea
- MS Explorer of the Seas — India
More Cruises audiences in United States
- Royal Caribbean Cruises Ltd. (13,902,029)
- Norwegian Cruise Line (7,567,194)
- Disney Cruise Line (6,851,000)
- MSC Cruises (5,894,072)
- Princess Cruises (5,545,968)
How to read this data
Audience size is the estimated number of people in United States who actively search for MS Explorer of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.