MS Explorer of the Seas Audience in United States

MS Explorer of the Seas logo

MS Explorer of the Seas has an estimated audience of 372,830 people in United States. 45.7% are female, 54.3% are male, average age 51.8. Top brand affinities: Israel, Salman Khan, JibJab, Home Delivery, Winemaking.

Top brand affinities include Israel, Salman Khan, JibJab, with strongest over-indexing on Israel (3.54× the country average). Demographically, the MS Explorer of the Seas audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of MS Explorer of the Seas fans

Demographic split for MS Explorer of the Seas audience in United States
MetricValue
Female45.7%
Male54.3%
Average age51.8
Estimated audience size372,830

Audience persona

The typical MS Explorer of the Seas fan in United States is balanced, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MS Explorer of the Seas audience
BrandAffinityCategory
Israel3.54×Travel & Leisure
Salman Khan9.24×Movies & TV
JibJab5.83×Internet & Social Media
Home Delivery2.38×Food & Beverages
Winemaking2.74×Food & Beverages
Home stagingHome & Garden
Goop3.05×Internet & Social Media
Elsword9.24×Games
Jack White2.58×Movies & TV
Corona (band)2.93×Music & Radio
Wikia1.61×Internet & Social Media
KiwiCo3.29×Kids & Family
Grinch1.87×Movies & TV
Zoo Tycoon (series)9.24×Games
Noodle (Gorillaz)1.58×Music & Radio
Wok2.85×Food & Beverages
Governor of Michigan3.19×Politics & Society
Captain America (1990 film)1.77×Movies & TV
Personalised Gifts1.71×Home & Garden
Glue logic3.83×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MS Explorer of the Seas audience
TraitClusterScore
PatriotismCONSERVATISM1.19
ExtroversionTHRILL1.17
TraditionCONSERVATISM1.15
Quality AwarenessPREMIUM1.14
Community OrientationOPEN1.11
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for MS Explorer of the Seas
CountryShare
United States60.9%
United Kingdom11.1%
Germany7.3%

See MS Explorer of the Seas audiences in other countries

More Cruises audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Explorer of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.