Rascasse Audience Intelligence

MS Explorer of the Seas Target Market in United States

Name: MS Explorer of the Seas — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about MS Explorer of the Seas in United States — modelled from more than twelve digital signal sources. MS Explorer of the Seas has an estimated audience of 370,951 people in United States.

#18among Cruises in United States #4474among Brand in United States #3552in Travel & Leisure

The average MS Explorer of the Seas fan in United States is 51.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include FedEx, Mortgage loans, QVC, with strongest over-indexing on FedEx (6.21× the country average).

Demographically, the MS Explorer of the Seas audience skews balanced with an average age of 51.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MS Explorer of the Seas fan in United States is balanced, around 51.8 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MS Explorer of the Seas profile in United States.

Audience size

371K

in United States

Gender

45.7%♀

54.3% male

Age

51.8

average years

Country rank

#43271

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of MS Explorer of the Seas

45.7% are female, 54.3% are male, average age 51.8.

Fig. 02

Gender split

45.7%

Female

54.3%

Male

Demographic split for MS Explorer of the Seas audience in United States
Metric	Value
Female	45.7%
Male	54.3%
Average age	51.8
Estimated audience size	370,951

Fig. 03

Age distribution

Age distribution of the MS Explorer of the Seas audience in United States
Age bracket	Share	%
16-19		0%
20-29		0%
30-39		2%
40-49		68%
50+		30%

Fig. 04

Worldwide distribution

60.0%

of the worldwide MS Explorer of the Seas audience comes from United States.

Worldwide audience distribution share by country for MS Explorer of the Seas
Country	Share
United States	60.0%
United Kingdom	11.5%
Germany	7.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MS Explorer of the Seas audience in United States is strongest.

Fig. 05

Top regions by affinity

MS Explorer of the Seas customers by region in United States
#	Region	Reach	×
01	Florida	~100K	5.88×
02	South Carolina	~20K	3.06×
03	Georgia	~30K	2.66×
04	North Carolina	~20K	2.00×
05	Alabama	~9K	1.64×
06	Tennessee	~10K	1.39×
07	Kentucky	~6K	1.29×
08	Virginia	~10K	1.23×
09	Michigan	~10K	1.11×
10	Rhode Island	~1K	1.11×
11	West Virginia	~2K	1.10×
12	Ohio	~10K	1.09×
13	Utah	~4K	1.09×
14	Indiana	~7K	1.08×
15	New Hampshire	~2K	1.06×
16	Maine	~1K	1.06×
17	Alaska	<1K	1.05×
18	Maryland	~7K	1.02×
19	Delaware	~1K	1.02×
20	Connecticut	~4K	0.94×
21	North Dakota	<1K	0.91×
22	Vermont	<1K	0.89×
23	South Dakota	<1K	0.88×
24	New Jersey	~8K	0.87×
25	Massachusetts	~6K	0.85×
26	Idaho	~2K	0.85×
27	Montana	<1K	0.84×
28	Pennsylvania	~10K	0.83×
29	Wisconsin	~5K	0.82×
30	Iowa	~3K	0.82×
31	Minnesota	~4K	0.80×
32	Mississippi	~2K	0.80×
33	Missouri	~5K	0.79×
34	Nebraska	~1K	0.79×
35	Hawaii	~1K	0.78×
36	New York	~20K	0.77×
37	Washington, District of Columbia	<1K	0.77×
38	Colorado	~4K	0.75×
39	Arkansas	~2K	0.75×
40	Kansas	~2K	0.75×
41	New Mexico	~1K	0.75×
42	Illinois	~9K	0.74×
43	Louisiana	~3K	0.70×
44	Oklahoma	~3K	0.68×
45	Nevada	~2K	0.67×
46	Oregon	~3K	0.60×
47	Arizona	~4K	0.55×
48	Washington	~4K	0.54×
49	Texas	~20K	0.48×
50	California	~10K	0.36×

Affinity by region — MS Explorer of the Seas, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MS Explorer of the Seas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MS Explorer of the Seas audience
#	Interest	Category	×
01	Miles Teller	Movies & TV	9.24×
02	Phil Collins	Music & Radio	7.54×
03	Lottery	Games	6.37×
04	FedEx	Business & Career	6.21×
05	Genesis (band)	Music & Radio	6.19×
06	QVC	Movies & TV	5.89×
07	First class travel	Travel & Leisure	4.75×
08	Weather forecasting	Home & Garden	4.54×
09	Sustainable energy	Home & Garden	4.21×
10	Renewable energy	Business & Career	3.79×
11	Mortgage loans	Business & Career	3.53×
12	TV game shows	Movies & TV	2.99×
13	Airbnb	Travel & Leisure	2.63×
14	Subway	Food & Beverages	2.61×
15	Pinterest	Internet & Social Media	2.47×
16	McDonald's	Food & Beverages	2.47×
17	Shopping malls	Shopping	2.44×
18	Reddit	Internet & Social Media	2.10×
19	Barbecue	Food & Beverages	2.05×
20	Furniture	Home & Garden	1.66×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MS Explorer of the Seas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by MS Explorer of the Seas audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	1.93×
Convenience Orientation	PREMIUM	1.92×
Patriotism	CONSERVATISM	1.64×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by MS Explorer of the Seas audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.69×
Luxury Orientation	PREMIUM	0.76×
Pet Ownership	JOY	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is MS Explorer of the Seas's target market in United States?

MS Explorer of the Seas's target market in United States covers an estimated 370,951 people, concentrated in Florida and Georgia.

What is the gender split and age of MS Explorer of the Seas customers?

45.7% of the MS Explorer of the Seas audience are female, 54.3% are male, with an average age of 51.8 years.

Which brands do MS Explorer of the Seas fans like most?

MS Explorer of the Seas fans show strongest brand affinity for FedEx (6.21×), Mortgage loans (3.53×), and QVC (5.89×) over the country average.

Where do MS Explorer of the Seas fans live in United States?

MS Explorer of the Seas fans in United States are most concentrated in Florida (reach ~100K), Georgia (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do MS Explorer of the Seas fans also like?

Beyond MS Explorer of the Seas itself, the audience over-indexes on Mortgage loans (3.53×), QVC (5.89×), Pinterest (2.47×), and First class travel (4.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cruises audiences in United States

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MSC Cruises (5,885,605)
Princess Cruises (5,636,887)

See MS Explorer of the Seas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MS Explorer of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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