Rascasse Audience Intelligence

Nails & Co Audience in United States

A data profile of the people who buy, follow and care about Nails & Co in United States — modelled from more than twelve digital signal sources. Nails & Co has an estimated audience of 368,950 people in United States.

#4879among POI in United States

The average Nails & Co fan in United States is 32.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Minnesota, California.

Top brand affinities include Chuck Norris, Pedicure, Nine Inch Nails, with strongest over-indexing on Chuck Norris (20.48× the country average).

Demographically, the Nails & Co audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nails & Co fan in United States is more female, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nails & Co profile in United States.

Audience size
369K
in United States
Gender
88.9%♀
11.1% male
Age
32.6
average years
Country rank
#43380
POI in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nails & Co fans

88.9% are female, 11.1% are male, average age 32.6.

Fig. 02

Gender split

88.9%
Female
11.1%
Male
Demographic split for Nails & Co audience in United States
MetricValue
Female88.9%
Male11.1%
Average age32.6
Estimated audience size368,950
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Nails & Co audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Nails & Co audience comes from United States.

Worldwide audience distribution share by country for Nails & Co
CountryShare
United States24.0%
Japan13.0%
Saudi Arabia8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nails & Co audience in United States is strongest.

Fig. 05

Top regions by affinity

Nails & Co fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K13.76×
02Florida~300K10.93×
03Pennsylvania~30K2.07×
04Ohio~20K1.84×
05Massachusetts~8K1.12×
06Arkansas~3K1.12×
07Nevada~4K1.08×
08North Dakota<1K1.06×
09Montana~1K0.99×
10Delaware~1K0.99×
11South Dakota<1K0.99×
12Vermont<1K0.99×
13Wyoming<1K0.99×
14Mississippi~3K0.98×
15New Mexico~2K0.98×
16Idaho~2K0.98×
17West Virginia~2K0.98×
18Hawaii~2K0.98×
19New Hampshire~1K0.98×
20Maine~1K0.98×
21Rhode Island~1K0.98×
22Washington, District of Columbia~1K0.98×
23Missouri~6K0.97×
24Alabama~5K0.97×
25Oregon~4K0.97×
26Utah~3K0.97×
27Kansas~3K0.97×
28Nebraska~2K0.97×
29Iowa~3K0.96×
30Tennessee~7K0.95×
31Indiana~6K0.95×
32Maryland~6K0.95×
33South Carolina~5K0.95×
34Louisiana~5K0.95×
35Kentucky~4K0.95×
36Oklahoma~4K0.95×
37Connecticut~4K0.95×
38Arizona~7K0.94×
39Washington~7K0.94×
40Wisconsin~5K0.94×
41Virginia~8K0.93×
42Georgia~10K0.92×
43North Carolina~10K0.92×
44New Jersey~9K0.92×
45Colorado~5K0.92×
46Illinois~10K0.91×
47Michigan~9K0.91×
48California~40K0.90×
49New York~20K0.90×
50Texas~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Nails & Co, United States
0.84×1.00×13.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nails & Co audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nails & Co audience
#·InterestCategoryAffinity×
01essieBeauty & Wellness45.09×
02Nine Inch NailsMusic & Radio42.46×
03Nail clipperBeauty & Wellness38.53×
04Müller (company)Food & Beverages30.79×
05Chuck NorrisMovies & TV20.48×
06Cafe RioFood & Beverages18.40×
07PedicureBeauty & Wellness15.14×
08Helen MirrenMovies & TV14.45×
09Zachary LeviMovies & TV13.56×
10FIFA Club World CupSports11.44×
11International educationBusiness & Career11.37×
12ShellacBeauty & Wellness10.44×
13Discount TireShopping7.19×
14Hair ExtensionsBeauty & Wellness5.83×
15Affiliate marketingBusiness & Career5.00×
16Bath and BodyworksShopping4.52×
17EyelashBeauty & Wellness4.09×
18YouTube MusicInternet & Social Media3.30×
19United States Postal ServiceBusiness & Career3.27×
20Old NavyFashion & Accessoires2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nails & Co audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nails & Co audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Convenience OrientationPREMIUM1.66×
Quality AwarenessPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nails & Co audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
Sports ActivityPOWER0.93×
ExtroversionTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nails & Co have in United States?

Nails & Co has an estimated audience of 368,950 people in United States, concentrated in Florida and Minnesota.

02

What is the gender split and age of Nails & Co fans?

88.9% of Nails & Co fans are female, 11.1% are male, with an average age of 32.6 years.

03

Which brands do Nails & Co fans like most?

Nails & Co fans show strongest brand affinity for Chuck Norris (20.48×), Pedicure (15.14×), and Nine Inch Nails (42.46×) over the country average.

04

Where do Nails & Co fans live in United States?

Nails & Co fans in United States are most concentrated in Florida (reach ~300K), Minnesota (reach ~70K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nails & Co fans also like?

Beyond Nails & Co itself, the audience over-indexes on Pedicure (15.14×), Nine Inch Nails (42.46×), Nail clipper (38.53×), and essie (45.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Nails & Co audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nails & Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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