Nails & Co Audience in United States
Nails & Co has an estimated audience of 368,950 people in United States. 88.9% are female, 11.1% are male, average age 32.6. Top brand affinities: Pedicure, Nail clipper, essie, Hair Extensions, Nine Inch Nails.
Top brand affinities include Pedicure, Nail clipper, essie, with strongest over-indexing on Pedicure (12.63× the country average). Demographically, the Nails & Co audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Type: POI
Demographics of Nails & Co fans
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 32.6 |
| Estimated audience size | 368,950 |
Audience persona
The typical Nails & Co fan in United States is more female, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Pedicure.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedicure | 12.63× | Beauty & Wellness |
| Nail clipper | 34.17× | Beauty & Wellness |
| essie | 54.39× | Beauty & Wellness |
| Hair Extensions | 7.59× | Beauty & Wellness |
| Nine Inch Nails | 28.21× | Music & Radio |
| Planet Fitness | 3.96× | Sports |
| Kia Sportage | 17.67× | Cars & Mobility |
| Chuck Norris | 4.52× | Movies & TV |
| Shellac | 8.82× | Beauty & Wellness |
| Discount Tire | 3.65× | Shopping |
| YouTube Music | 3.04× | Internet & Social Media |
| Diane Keaton | 3.21× | Movies & TV |
| Princess Polly | 5.47× | Fashion & Accessoires |
| Anastasia Beverly Hills | 9.14× | Beauty & Wellness |
| Beetlejuice | 2.4× | Movies & TV |
| Zachary Levi | 10.84× | Movies & TV |
| The Breakfast Club | 3.83× | Movies & TV |
| Nail art | 3.49× | Beauty & Wellness |
| Nail polish | 3.4× | Beauty & Wellness |
| Reggaeton | 2.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Luxury Orientation | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 13.0% |
| Saudi Arabia | 8.2% |
See Nails & Co audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nails & Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.