Nails & Co Audience in United States
Nails & Co has an estimated audience of 368,950 people in United States. 88.9% are female, 11.1% are male, average age 32.6. Top brand affinities: Nationality, Product design, Elsword, Mothercare, UK garage.
Top brand affinities include Nationality, Product design, Elsword, with strongest over-indexing on Nationality (3.39× the country average). Demographically, the Nails & Co audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Type: POI
Demographics of Nails & Co fans
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 32.6 |
| Estimated audience size | 368,950 |
Audience persona
The typical Nails & Co fan in United States is more female, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.39× | Politics & Society |
| Product design | 2.17× | Business & Career |
| Elsword | 17.67× | Games |
| Mothercare | 3.08× | Kids & Family |
| UK garage | 4.4× | Music & Radio |
| Home equity | 1.58× | Home & Garden |
| Staycation | 2.64× | Home & Garden |
| Regional styles of Mexican music | 2.23× | Music & Radio |
| Nebraska Cornhuskers football | 2.64× | Sports |
| JDSU | 2.24× | Business & Career |
| Electrolyte | 3.21× | Health |
| Home staging | 2.98× | Home & Garden |
| Jesse Plemons | 1.92× | Movies & TV |
| Jaws | 3.02× | Movies & TV |
| Bugatti Chiron | 5.35× | Cars & Mobility |
| Urban horticulture | 1.78× | Home & Garden |
| Radical Face | 28.21× | Movies & TV |
| Isometric exercise | 3.82× | Sports |
| Certified diabetes educator | 5.69× | Business & Career |
| Stamp collecting | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.69 |
| Luxury Orientation | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 13.0% |
| Saudi Arabia | 8.2% |
See Nails & Co audiences in other countries
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nails & Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.