NASCAR Live! Audience in United States

NASCAR Live! logo

NASCAR Live! has an estimated audience of 391,052 people in United States. 23.6% are female, 76.4% are male, average age 44.0. Top regions: North Carolina, Florida, Virginia. Top brand affinities: Dale Earnhardt, Kyle Busch, Danica Patrick, Richard Petty, Daytona International Speedway.

The average NASCAR Live! fan in United States is 44.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Virginia. Top brand affinities include Dale Earnhardt, Kyle Busch, Danica Patrick, with strongest over-indexing on Dale Earnhardt (35.58× the country average). Demographically, the NASCAR Live! audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: Motorsport

Demographics of NASCAR Live! fans

Demographic split for NASCAR Live! audience in United States
MetricValue
Female23.6%
Male76.4%
Average age44.0
Estimated audience size391,052

Audience persona

The typical NASCAR Live! fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Dale Earnhardt.

Top regions in United States

Top regions ranked by reach for NASCAR Live! in United States
RegionReachAffinity
North Carolina30,2932.57×
Florida23,9320.9×
Virginia16,7831.76×
Georgia15,7021.3×
Pennsylvania14,6611.11×
South Carolina13,4762.29×
Michigan12,8291.25×
Tennessee12,3651.58×
California12,0990.28×
Texas11,6790.35×
Ohio11,6550.97×
New York11,3390.52×
Indiana9,5631.34×
Illinois8,5400.66×
Alabama7,3171.34×
Arizona6,4470.81×
Wisconsin6,0351.03×
Missouri5,4180.86×
West Virginia4,8632.67×
New Jersey4,7780.48×
Minnesota4,5060.8×
Kentucky4,4800.91×
Iowa3,9841.24×
Massachusetts3,7250.48×
Maryland3,5650.53×
Mississippi3,5041.09×
Louisiana3,1710.63×
Kansas2,9140.95×
Nevada2,7570.73×
Colorado2,7410.44×
Connecticut2,7110.69×
Maine2,4971.78×
Oklahoma2,4560.57×
Washington2,3550.3×
Arkansas2,2920.71×
Nebraska2,1411.09×
New Hampshire1,9051.24×
South Dakota1,8412.04×
Delaware1,7871.66×
Oregon1,7860.4×
Idaho1,4700.75×
Vermont1,4332.09×
Montana1,4041.29×
Utah1,0840.31×
North Dakota1,0331.29×
New Mexico7180.37×
Rhode Island6650.53×
Wyoming6001.03×
Hawaii5000.3×
Washington, District of Columbia4260.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NASCAR Live! audience
BrandAffinityCategory
Dale Earnhardt35.58×Sports
Kyle Busch41.11×Sports
Danica Patrick29.79×Sports
Richard Petty35.92×Sports
Daytona International Speedway14.39×Sports
Indianapolis Motor Speedway15.04×Sports
Texas Motor Speedway30.99×Sports
Joe Gibbs Racing30.65×Sports
Kia Sportage17.14×Cars & Mobility
Lewis Hamilton9.98×Sports
Max Verstappen10.01×Sports
NASCAR4.89×Sports
Michael Schumacher20×Sports
AutoZone2.85×Cars & Mobility
Daytona 50017.56×Sports
Chuck Norris4.35×Movies & TV
MSN2.61×News
Staples (Canada)3.21×Business & Career
Drudge Report4.54×Sports
Sim racing20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NASCAR Live! audience
TraitClusterScore
PatriotismCONSERVATISM2.03
Risk AppetiteTHRILL1.95
Need for SecurityCONSERVATISM1.4
TraditionCONSERVATISM1.32
Convenience OrientationPREMIUM1.3
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for NASCAR Live!
CountryShare
United States86.9%
Canada4.9%
Germany1.7%

See NASCAR Live! audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does NASCAR Live! have in United States?

NASCAR Live! has an estimated audience of 391,052 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of NASCAR Live! fans?

23.6% of NASCAR Live! fans are female, 76.4% are male, with an average age of 44.0 years.

Which brands do NASCAR Live! fans like most?

NASCAR Live! fans show strongest brand affinity for Dale Earnhardt (35.58×), Kyle Busch (41.11×), and Danica Patrick (29.79×) over the country average.

Where do NASCAR Live! fans live in United States?

NASCAR Live! fans in United States are most concentrated in North Carolina (reach 30,293), Florida (reach 23,932), and Virginia (reach 16,783). These three regions account for the largest share of the active audience.

What other brands do NASCAR Live! fans also like?

Beyond NASCAR Live! itself, the audience over-indexes on Kyle Busch (41.11×), Danica Patrick (29.79×), Richard Petty (35.92×), and Daytona International Speedway (14.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR Live!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.